Guillaume Pascual
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Marketing
Making your content team efficient while still encouraging creativity
Content marketing is a great tool to increase traffic, establish topic authority and improve your search engine rankings. When introducing a new content team to your overall marketing strategy, there are some important things to keep in mind so they can work efficiently while still staying creative. Working hard shouldn’t…
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Productivity
4 steps for speedy podcast production
I remember the first time I really tuned in to podcasts. I was driving down the coast of California from San Francisco to Santa Barbara about once a month, needing to pass hours of drive time. Around that same time, the podcast Serial was making its mark on our culture,…
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Creativity
New secure features for sharing files
Sending and receiving files with Hightail just became an even more secure, streamlined experience. In the latest release for Hightail, we’ve introduced new features to help ensure your content is shared only with the people you want to share it with, and in the way you would like them to…
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How to Hightail
Send it from Spaces
Hightail offers you many ways to share files with anyone, anywhere. And we’ll keep the fresh ways to send, share and collaborate on work coming. This week, we’ve released a new feature for sending files directly from a Space. Sending files from a Space can be really handy if you’ve…
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Creativity
True tales of 3 creative project management problems
As a marketer, I’ve interviewed dozens of customers across many business industries and sizes. Throughout these interviews, I’ve heard 3 recurring themes around creative project management that tend to affect many of our marketing and advertising customers. 1. Creative reviews on multimedia files are managed through inconsistent processes Before onboarding…
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Creativity
Provide even more precise feedback with freehand annotation
Leaving detailed and precise feedback directly on visual assets is one of the most critical steps in the creative review process. Whether you’re requesting a designer to crop out part of an image, or need to effortlessly leave timestamped feedback on video footage, Hightail’s commenting feature ensures there is no…
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Creativity
4 quick tips for even more efficiency with Hightail
If you’re already using Hightail for fast and easy file sharing and team collaboration, great! Ready to take things to the next step? Try out some of these features designed to make everyday actions more efficient. 1. Keyboard and mouse shortcuts Over the years, I’ve become accustomed to using keyboard…
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How to Hightail
Side-by-side for creative reviews
There can be many holdups when it comes to reviewing visual content once you’re on round 2+ of a creative review. You might need to reference back to your communications and feedback threads to find out what’s actually changed. Or, perhaps you just simply flip back and forth between opened…
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Team collaboration
How to win the fight for better creative collaboration
During a recent MarketingProfs webinar, sponsored by OpenText Hightail, I spoke about some of the trials and tribulations of trying to collaborate creatively. When we got to the Q&A portion of the webinar, the dashboard lit up with many iterations of the same basic four questions. Since they’re obviously…
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Technology
How to Share Large Video Files
If you’ve ever tried to send any kind of video file, you know that it can be difficult, if not impossible. Sending a video over text message or email is hard, because it either takes forever, or the file is too large. There are some video compression applications available, but…
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Productivity
The upside to marketing collaboration
The marketing world is always shifting, changing and growing. To survive in today’s ever changing business world, you’ve got to be centered on your customers and creating a strong digital presence. Your ability to integrate technology and understand data, while creating a personalized customer experience is critical to the success…
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How to Hightail
Control your inbox with notification preferences
With nearly 10,000 unread emails currently sitting in my mailbox, I’ll be the first to admit that employees suffer from inbox overload. Hightail recognizes this issue, which is why we’ve designed a solution to help creative teams move the conversation around large, multimedia files out of email and into a…
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Creativity
Creative marketing templates for your next campaign
Starting a new creative project, whether it’s producing an infographic, social videos or a full on advertising campaign, can cause mixed emotions of both excitement and panic. Don’t let the process of getting your creative ducks in a row stall momentum before the project even kicks-off. Here are a few…
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What makes a good collaboration platform?
More and more companies are turning toward flexible work environments and allowing employees to work from home or on the road. This created a need for a collaboration platform that would allow for file sharing, seamless communication, and a virtual workspace that people could turn to in the office or…
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How to Hightail
Our latest collaboration: Hightail is now OpenText™
In February, we announced the exciting news that Hightail was acquired by OpenText™, a global leader in Enterprise Information Management (EIM). This news opens many new doors for Hightail and our customers. Over the past three years, since the release of Hightail’s creative collaboration features (Hightail Spaces), we’ve designed an…
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