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Marketing
Three factors to address for a resilient content marketing strategy
The right marketing messaging can make or break a brand these days. Consumers have so much information at their fingertips that can help them decide if, how, when and where they should buy a product. And B2B buyers have become empowered in much the same way, according to Dean Davison, principal consultant at Forrester, a leading independent research firm. During a recent Forrester Consulting webinar, Davison said that B2B buyers are spending more time researching…
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Marketing
Three factors to address for a resilient content marketing strategy
The right marketing messaging can make or break a brand these days. Consumers have so much information at their fingertips…
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How to Hightail
Go beyond the folder structure: Everything you need to know to organize your content in Hightail
Traditional file and folder systems, like you’re used to working with on your computer desktop, can be a great way…
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Team collaboration
Pro tips for briefing remote agency teams
Teams within an organization are “probably the single most important business function” according to Jack Skeels of AgencyAgile. During a…
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How to Hightail
What to expect when you receive large files in Hightail
We talk all the time about how easy it is to share large, multimedia files using Hightail. But you might…
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Creativity
A fresh look for Hightail.com
You might have noticed that we have a new look over at Hightail.com. What’s your first impression? If you said…
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