Marketing.
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This week in content marketing: thinking about teams
This week — inspired by our new Team View feature — we’ve been thinking a lot about teams and how to help them work together well. Going ProSara Critchfield – founding editor of media site Upworthy.com – acknowledges that while most managers want employees to be curious and experimental, they…
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This week in content marketing: collaboration is a must-have
This week, sit back and be amazed as we segue neatly from industry analysis and budgets to Michelangelo and Beyonce. What makes a great digital marketing hub Earlier this month, technology research firm Gartner released one of its famous magic quadrants. This analysis focused on digital marketing hubs, which require four…
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Goat rodeo or GANTT chart: 5 tips for better creative content
The myth that the creative process happens in a smooth linear fashion is appealing to project managers and heads of marketing. That creative content happens thanks to the single-minded toil and ingenuity of an inspired designer, writer, illustrator or other such right-brain maker fits with the left-brain desire to capture processes in spreadsheets…
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Content marketing is major challenge, says Marketo report
Marketing automation service Marketo recently surveyed more than a thousand of its North American customers and used the findings to deliver a benchmark report on the state of marketing in 2017. Content emerged as one of top challenges facing global marketing, especially for enterprise organizations for who it ranked as…
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A content marketing bottleneck is costing your business
Today’s automation and analytics technology provides marketers with the unprecedented to deliver highly personalized experiences to customers across a range of channels, all while measuring ROI down to the penny. However, this wonderful gift for marketers has created a new problem for their creative teams, who now must generate enough…
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Visual content is…powerful
According to a recent report from CMI, 86% of B2C marketers use content marketing. They do it because it works in terms of increasing audience engagement and creating new sales leads. No wonder 73% plan to increase how much content they create this year. The most widely used content marketing…
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This week in content marketing: visuals appeal
In a week of dodgy dossiers and accusations of “FAKE NEWS”, we looked elsewhere for our intelligence, including these three articles on using visuals in content marketing Stat attack Venngage is an infographics creation app so you’d expect them to be good at presenting data in a visually appealing way.…
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3 ways to break the content marketing bottleneck
Automation and analytics tools allow marketers to deliver highly personalized, relevant content to hundreds of audience segments simultaneously. But this enormous opportunity creates huge pressure for creative teams, who need to develop more content ideas and variations without sacrificing quality. Ultimately the power of your MarTech tools is constrained by your…
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Our top 6 content marketing bylines of 2016
This blog isn’t the only outlet for Hightail’s leaders to voice their opinions. Throughout 2016 we’ve been busy writing for a variety of publications, including Entrepreneur, Social Media Today and Chief Marketer. Here are six of our favorite content marketing bylines from the year. 1. Genius loves companyAll the lauded…
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This week in content marketing: digital marketing maturity
You’ve probably spent every spare moment this past week frantically shopping for gifts, so we recommend taking a break from all that hard work and catching up with three of this week’s essential content marketing reads. Content marketing grows up Research and consulting firm Altimeter released an interesting report on…
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This week in content marketing: making collaboration work
If (like Hightail) you had a holiday party last night, you may be feeling a little delicate this Friday. Which means it’s a good time to curl up with your device and check out three of our favorite content marketing reads from this week. Make collaboration great againProject management app Workflow recently…
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This week in content marketing: the state of social
It’s Friday and after as another week of getting stuff done draws to a close, you might find yourself with a little time to catch up on some of the latest industry insights. Here are our three recommended Friday reads. Design it yourselfLike most marketers, you’re probably under pressure to…
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Not enough time for content marketing? Here’s what to do.
In the recent Content Marketing Institute (CMI) discussion that I hosted, the panel debated why nearly half of the marketers surveyed by CMI said they weren’t spending enough time on content marketing.Here’s how our panel of marketing leaders suggest solving this problem. Focus on quality Amanda Todorovich from Cleveland Clinic suggests…
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Advance to go: 12 steps to taking your content further
Any marketer will tell you that content is a crucial part of a solid marketing strategy. What they might not add is that producing a steady stream of blog posts, videos, white papers, infographics and more is an endless, daily grind that can crush the spirit, invention and productivity of…
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2017 content marketing goals: give people what they want
I recently led a Content Marketing Institute (CMI) discussion on where content marketing is headed in 2017, featuring a range of marketing leaders, including Margaret Magnarelli (Monster), Thao Le (Hyland’s), Amanda Todorovich (Cleveland Clinic) and Michael Weiss (Creative Circle), plus marketing writer Andrew Davis. One of the first topics the group covered…
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