Marketing.

This week in content marketing: brainstorm warning

This week in content marketing, we examine why many people feel the traditional brainstorm doesn’t work and look at some alternatives for generating new ideas. Brainstorming doesn’t workAccording to psychologist and marketer, Art Markman, studies show that the traditional brainstorm method of getting everyone in a room to come up…

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Personalizing content is more than just “Dear {!Contact.FirstName}”

While 73% of marketers place a high priority on creating content that will be “more engaging” for their target audience, only 29% are interested in personalizing content. This is a mistake because the most engaging content is that which is personalized to the reader. Personalized online healthcare content has helped…

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This week in content marketing: Digiday award winners

This week in content marketing, we share our favorite winners from this week’s Digiday Content Marketing Awards. Best in showHP and creative agency Giant Spoon not only picked up the Best Branded Content Series award for their online video series, The Wolf, the campaign also won Digiday’s Best in Show…

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MarTech: the next generation

Ryan Koonce is the CEO of growth marketing agency Mammoth Growth, who examines the rise of marketing technology and explores why creative collaboration tools are the next generation of martech.  Each year since 2011, marketing technology blog, ChiefMarTech has published an infographic featuring all the available marketing technology solutions. It began with a…

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This week in content marketing: encouraging creativity

This week in content marketing, we explore the latest insights on getting better at being creative. Creative intent Marketer and writer Larry Robertson acknowledges the benefits of martech tools like analytics and automation. But when Ad Age asked him what really drives innovation in marketing, Robertson said, “it’s creativity, without…

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6 ways to energize your content marketing team

73% of businesses will produce more original content this coming year, even though half only have small content marketing teams. Boosting team size is an expensive solution, so how do you ensure your content team has the time and energy to continue churning out high quality, relevant content? The key to…

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This week in content marketing: survey summaries

This week in content marketing, we check out how the media reported the results of our state of creative collaboration survey. The creative crush   Douglas Karr from The MarTech Blog noted the increasing need to create compelling content saying that “search algorithms require it, social networks thrive on it…

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MarTech Wars: The one rogue element threatening the revolution

Like the Empire’s infamous Death Star, our marketing technology has a single point of failure that puts everything at risk. Analytics help us better understand our customers and demonstrate the very real impact marketing has on the business. Automation tools allow us to reach thousands of unique segments in relevant places,…

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Content marketing concerns: the troubling state of creative collaboration

We asked more than 1000 marketing and creative professionals from businesses large and small about how they are dealing with the ever-increasing pace and volume of original content creation — and you all spilled the beans. We’ve all been keeping a secret and now we’re ready to own our truth.…

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This week in content marketing: social CEOs

This week in content marketing, we examine why it’s just as important for a company’s CEO to be socially active and how new social CEOs can do it well. CE-SocialAccording to founder of Inspired HR, Debby Carreau, too many business leaders limit their social activity to LinkedIn. But as the…

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This week in content marketing: agency life

This week in content marketing, we check in on the latest with ad agencies and find the agency world is never too far from controversy. Creatives killed the agency star Every agency has account managers right? The client/agency relationship just doesn’t work without them. Not according to Austin ad agency,…

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Welcome to CreativeLand. Population: Too many.

How would you describe the creative process? Our favorite way of thinking about it is to compare how teams develop, review and improve visual content to one of our favorite childhood board games, Chutes & Ladders. Your project can be proceeding at a slow and steady pace when a breakthrough idea or…

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4 secrets to social video success

Co-founder and Creative Partner of Social Motion Media, Mark Glover Masterson shares his 4 tips for bringing the benefits of social video to your brand. 80% of content marketers say that videos published on Facebook, Instagram and Twitter have directly impacted their business. I see this impact every day when my…

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This week in content marketing: alternative workflows

Content marketing is in iconoclast mode this week with a trio of articles tearing down standard creative processes and productivity techniques. Multitasking madness We’ve known for a while that multitasking isn’t as productive as was originally thought. But now scientists believe that it actually damages the brain and recommend that…

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This week in content marketing: comic relief

We’ve just been turned on to the Marketoonist, aka marketer Tom Fishburne, who also draws very funny cartoons satirizing the latest marketing trends. Like all great satire, a huge dollop of truth and insight lies behind the over-the-top humor of Tom’s cartoons. Here are three of our favorites. Content overloadWe’re…

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