Guillaume Pascual
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Marketing
MarTech: the next generation
Ryan Koonce is the CEO of growth marketing agency Mammoth Growth, who examines the rise of marketing technology and explores why creative collaboration tools are the next generation of martech. Each year since 2011, marketing technology blog, ChiefMarTech has published an infographic featuring all the available marketing technology solutions. It began with a…
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Marketing
This week in content marketing: encouraging creativity
This week in content marketing, we explore the latest insights on getting better at being creative. Creative intent Marketer and writer Larry Robertson acknowledges the benefits of martech tools like analytics and automation. But when Ad Age asked him what really drives innovation in marketing, Robertson said, “it’s creativity, without…
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Marketing
This week in content marketing: survey summaries
This week in content marketing, we check out how the media reported the results of our state of creative collaboration survey. The creative crush Douglas Karr from The MarTech Blog noted the increasing need to create compelling content saying that “search algorithms require it, social networks thrive on it…
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Marketing
This week in content marketing: social CEOs
This week in content marketing, we examine why it’s just as important for a company’s CEO to be socially active and how new social CEOs can do it well. CE-SocialAccording to founder of Inspired HR, Debby Carreau, too many business leaders limit their social activity to LinkedIn. But as the…
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How to Hightail
10 ways Hightail makes it easier to work with your clients
There are many ups and downs in the relationship between an agency and its client. And this isn’t a bad thing. Creating great campaigns and content will often involve tough conversations and creative disagreements. Good clients value this. At a recent advertising event, leading brand executives called on agencies to…
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Marketing
This week in content marketing: agency life
This week in content marketing, we check in on the latest with ad agencies and find the agency world is never too far from controversy. Creatives killed the agency star Every agency has account managers right? The client/agency relationship just doesn’t work without them. Not according to Austin ad agency,…
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How to Hightail
Your content, your way
We spend a lot of time talking to Hightail customers about how they use our service, what they like about it and what tweaks or features would further enhance their creative process. Throughout these conversations, two requests were repeatedly raised and both were about giving users more control over how…
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Team collaboration
4 reasons why Hightail matters to IT departments
When I’m talking to people about how Hightail can help their business be more effective, I’m typically having conversations with marketers and creative teams who want to ensure they’re in position to meet the growing demands of creating content. But at most points in a software purchase, IT departments are…
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Marketing
Welcome to CreativeLand. Population: Too many.
How would you describe the creative process? Our favorite way of thinking about it is to compare how teams develop, review and improve visual content to one of our favorite childhood board games, Chutes & Ladders. Your project can be proceeding at a slow and steady pace when a breakthrough idea or…
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Productivity
How to overcome 3 oh-so-human barriers to creative success
We’re in the middle of a content explosion driven by technology. When you can capture HD video on your phone and edit it with free software on your laptop, anyone can create half-decent content. Standing out from this content crowd requires breakthrough ideas and the touch of quality that comes…
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Marketing
4 secrets to social video success
Co-founder and Creative Partner of Social Motion Media, Mark Glover Masterson shares his 4 tips for bringing the benefits of social video to your brand. 80% of content marketers say that videos published on Facebook, Instagram and Twitter have directly impacted their business. I see this impact every day when my…
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Marketing
This week in content marketing: alternative workflows
Content marketing is in iconoclast mode this week with a trio of articles tearing down standard creative processes and productivity techniques. Multitasking madness We’ve known for a while that multitasking isn’t as productive as was originally thought. But now scientists believe that it actually damages the brain and recommend that…
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Customer stories
How HZDG brought consistency to creative reviews
HZDG is an independent, fully integrated creative agency based in Rockville, Maryland. We spoke with Stacey DeOrzio, SVP of Client Relations, and Cary Gilbert, Resource Manager, about working on 80 projects a day and fixing an inconsistent creative review process. HZDG started in graphic design 30 years ago Over the…
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How to Hightail
Collaborate wherever you are with Hightail for mobile
Inspiration doesn’t run on a 9-5 schedule. And when great ideas hit, you need the ability to share them with your team quickly. Great collaboration isn’t bound by the clock either. That new design concept might be reviewed over toast and coffee, the latest cut of a social video watched in…
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Marketing
This week in content marketing: comic relief
We’ve just been turned on to the Marketoonist, aka marketer Tom Fishburne, who also draws very funny cartoons satirizing the latest marketing trends. Like all great satire, a huge dollop of truth and insight lies behind the over-the-top humor of Tom’s cartoons. Here are three of our favorites. Content overloadWe’re…
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