Guillaume Pascual
-
How to Hightail
Decide which emails to receive (and which to skip) with Hightail notification preferences
Are you the type of person who keeps every email that you send or receive? According to a Campaign Monitor article, that means you add on 121 emails a day—for a grand total of 44,165 each year. That’s a lot of email to sift through if you’re looking for feedback…
Read more » -
How to Hightail
Go beyond the folder structure: Everything you need to know to organize your content in Hightail
Traditional file and folder systems, like you’re used to working with on your computer desktop, can be a great way for you to store your content. But that kind of storage isn’t optimized for modern, collaborative workflows—which is important for the content creation review and approval process. To facilitate that…
Read more » -
Creativity
A fresh look for Hightail.com
You might have noticed that we have a new look over at Hightail.com. What’s your first impression? If you said that it’s clean and to the point (like the overwhelming feedback we received internally), then we’ve stayed true to the original brief that was drafted and agreed upon for this…
Read more » -
How to Hightail
Creative reviews for digital media just got easier with HTML previews
My fellow marketers and webmasters: Who here needs to review email content? Web page content? If your hand is raised, you know the drill. Pull up the HTML email content or web page in one screen. Have another screen open with your Basecamp ticket. Spell out every little change that…
Read more » -
Marketing
4 Website Design Mistakes Businesses Make
Everyone makes mistakes. As poet Alexander Pope observed, “to err is human.” But even though fallibility is inevitable to some degree, that doesn’t mean that all mistakes are of equal value. Indeed, common website design mistakes can be some of the most detrimental for a modern business given how these…
Read more » -
How to Hightail
File sharing the Express way
According to the 2020 In-House Creative Industry Report from Cella, a creative staffing and consulting agency, 77 percent of creative teams said that file size is the biggest challenge that they have when trying to share files between locations. That’s a large percentage of people getting interrupted in their day-to-day…
Read more » -
How to Hightail
How to leave feedback beyond words
Have you ever stopped to think about how much time is wasted spent simply trying to communicate feedback on a file? Setting aside other complications that come with reviewing content—such as dealing with the after thoughts, wrong version references and waiting until the last second to review, it’s really easy…
Read more » -
How to Hightail
Collaborate on the go with the Hightail mobile app—now with push notifications
One of the biggest benefits of using collaboration software is that you’re able to keep your projects moving no matter where you, or your team, are located. Mobile apps from your favorite solutions keep you from being chained to your desk because they help you access the same information you…
Read more » -
How to Hightail
@you: Here’s how to stay on top of project updates with Hightail
When teams are working across time zones, organizations and locations, getting technology updates in real time can help projects move toward completion faster and ensure productivity. In Hightail, there are three ways to stay notified of project updates, depending on your preference for working – whether you are on-the-go, glued…
Read more » -
Customer stories
How Hands On Studio hands off files for client review
Running your own business means wearing many hats. Kyle Chesser, owner of Hands On Studio in San Jose, California, takes on the role of photographer, videographer and client management to make sure his studio thrives. Hands On Studio is a one-stop creative shop for photo and video assets, working on…
Read more » -
Customer stories
Creatives in the making: How Promax supports future media & entertainment marketers
Aspiring media and entertainment creatives are constantly on the search for their big break. Fortunately for them, Promax is a global nonprofit association dedicated to career development in the entertainment marketing industry, representing thousands of people who create, market and distribute content in media. Connecting students with assets In 2011,…
Read more » -
How to Hightail
Hightail Business plan roles, now including new Space Manager role
There’s a brand new role in town. Hightail Business plans now feature four unique roles, including the new Space Manager role—created to provide managers, directors and others with visibility and management capabilities for all of the creative collaboration activities within their Hightail Business plans. In addition to being able to…
Read more » -
Content marketing
What is content ideation? A friendly guide for beginners
If you keep up with the latest concepts in creating content, you might have recently come across the term “content ideation”—but it’s not always clear what exactly that is. A short definition is that it is the process of identifying which topics are relevant and would resonate with your target…
Read more » -
Content marketing
7 free resources for creative and marketing teams
Producing more content with fewer resources is, unfortunately, a common problem for today’s marketer. In a recent survey fielded with Digiday, we found that 82% of marketers have somewhat fewer resources than necessary to meet the demands of creative asset production. Meanwhile, 88% of marketers said that demands for creative…
Read more » -
Productivity
7 tips to turn “occasionally” working from home into the longer haul
Sure, you’ve probably worked from home when you’ve been waiting for a mattress delivery or have been feeling under the weather. In fact, according to a 2016 Gallup survey, 43 percent of those surveyed do telecommute sometimes, for two days a month on average. But the coronavirus pandemic means that…
Read more »