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Tag: creative collaboration

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How to give feedback on creative work

I recently wrote about the importance of creative feedback in developing a design, video or piece of copy that really meets your project’s goal. The techniques I shared were about helping clients to take a high-level and non-subjective approach to creative reviews. But there is also a nuance to framing...

Four creative process tools for the right-brain marketer

This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…

My 3D approach to building a world class tech team

When I took over as VP of Engineering at Hightail, my goal was to help the company innovate on our existing service. We wanted to create a new and valuable creative collaboration product that would solve genuine problems faced by our users. From an engineering perspective, it was a daunting prospect….

The importance of creative feedback to your business

The right approach to creative feedback can deepen relationships between makers and stakeholders and take a piece of work from good to great. The best feedback happens at the right moment, at the right level, and in the right way, and it allows a designer, filmmaker, writer or artist to…

Genius loves company: Four ways to cultivate creative collaboration

An amended version of this article was originally published in Entrepreneur. The world is obsessed with lone geniuses. We admire the outstanding talent of an artist, present the Nobel Prize to an individual scientist, laud a visionary CEO and revere the lead singer while paying scant attention to the band…

How day-to-day collaboration works at AMCS Marketing

AMCS Marketing is a design agency based in Denver, Colorado. We spoke with the firm’s founder, Anya McManis about starting her own agency, dealing with day-to-day design needs and why her clients think Hightail is a cool tool. I moved to Colorado from Germany I came here to go to…

Assign tasks in Spaces

We’ve just released a great new way to set tasks and enhance your creative process using our collaboration feature, Spaces. Up until now there were a couple of ways to get someone’s attention when you left feedback on a file: you could @ mention the person or tag your comment with…

Why Douglas Creative integrates social and traditional marketing

Douglas Creative is a social media marketing agency based in Vancouver. We talked with the company’s Principal, Lynette Lim about integrating social media and traditional marketing and why marketers like her have been waiting for a service like Hightail. Social media is no longer a standalone thing Though we market…

Blue sky thinking with your feet on the ground

One of the standard guidelines for brainstorming is that there are no bad ideas in a brainstorm. The objective of this principle is to encourage out-of-the-box thinking and ensure that each suggestion is adequately explored without being dismissed too quickly. Yet how many times have you left a brainstorm with…

How Drake Cooper created a visual asset library for the future

Drake Cooper is a full-service agency with offices in Boise and Seattle. We spoke with Engagement Specialist, Britton Hennessy, about social media teamwork, managing Idaho Tourism’s growing photography database and how Hightail became a critical part of their creative process. Full-service agency with digital emphasis Headquartered in Boise, Drake Cooper…

Like a version

“Versions is probably the most powerful tool in Hightail. I’ve never seen a system like it.” Richard Farr – Founder, Digital Video Experts “Visual versions lets you track the progress of a scene easily.” Martin Pelham – Manager of Media Service, LAIKA “The ability to see all versions in one…

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