Guillaume Pascual
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Productivity
Why is business collaboration so important?
So you want your company to be successful? One of the best ways to ensure this is to make sure your employees can work together as a team, and not just towards goal alignment. Collaboration within a business streamlines processes, stimulates creativity, and encourages efficiency. Teams that work together allow…
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Customer stories
TPF Sports is in the business of making fans
Once upon a time (almost exactly a year ago), we interviewed TPF Sports Business Analyst Mark Barlee to hear how the sports services agency cut production times and boosted morale in their first few months with Hightail. Since then, the agency has outlined a process to route creative for review…
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Fexy Studios has the right recipe for video reviews
Hightail is built for sharing and collaboration on all file formats. But, sometimes our biggest fans are those who are regularly producing video. Two of those fans are VP & Executive Producer at Fexy Studios, Michael Ketchum, and Media Production Director, Peter Isaza. At Fexy Studios, Michael and his team…
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How to Hightail
3 things to do before your next project kick off call
Let’s say you have a new project for the team. You’ve got the brief, the budget and deadlines. Before you spend the next 30 minutes trying to figure out when everyone will be available for a kick-off call, get the team involved early so that they can come to the…
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Creativity
Teamwork makes the dream work
Co-Produced: Stories about award-winning campaign ideas and the teamwork that brought them to life. Since a young age, I’ve been obsessed with studying creative marketing and the Agency A lists. Super Bowl Sundays were spent with friends calling out which agency produced what spot that was currently on-air. One could…
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Customer stories
A peek inside digital agency Fullscreen’s creative process
Working with multimedia files, such as animation, video and stills, can make for a tricky creative process. Fullscreen, a full-service digital agency that works with Entertainment clients such as 20th Century Fox, The Walt Disney Company, NBCUniversal, STX and Pantelion, knows this all too well and has found a process…
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How to Hightail
Time saving shortcuts from our Hightailers
Here’s a roundup of 5 favorite features from Hightailers that will help you shave a few seconds off regular tasks.
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Creativity
How to make project management work for your creative team
If you’re a project manager (or maybe your “official” title is actually account manager, client services, marketing manager, traffic manager, producer, etc.), it’s no secret that hundreds of assets in flight with numerous clients – whether internal or external – means you need a set of tools to help keep…
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Customer stories
The creative tool that helped this small team work big
Equify LLC, based in Fort Worth, TX, helps businesses with construction equipment financing, commercial insurance and heavy equipment auctions. We recently spoke with Brian Small, Creative Director, who has been with Equify since 2014 about how they’ve onboarded Hightail to streamline their creative process.We needed to work big Equify is…
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How to Hightail
Maximize productivity, minimize tools with Hightail’s Adobe Plugin
Designers can now ship work & collect feedback without leaving the Adobe Creative Cloud using an intelligent, conversational chatbot UI
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How to Hightail
We need to talk about downloads
Whenever you send that first draft of an idea to your client, you always wish you could control the circumstances of how they experience your creation. Maybe the lights are low, the fire is roaring and they have a glass of fine wine in their hands. They are happy, relaxed…
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Creativity
Behind the curtain of video collaboration: Part 1
As we frequently acknowledge here at Hightail, creative content is a major driver of engagement and growth. So naturally we ourselves are always looking to expand our content library, especially with powerful video material. Having produced a batch of demo and how-to videos recently, we wanted to take a more creative approach on…
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Marketing
This week in content marketing: brainstorm warning
This week in content marketing, we examine why many people feel the traditional brainstorm doesn’t work and look at some alternatives for generating new ideas. Brainstorming doesn’t workAccording to psychologist and marketer, Art Markman, studies show that the traditional brainstorm method of getting everyone in a room to come up…
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Marketing
This week in content marketing: Digiday award winners
This week in content marketing, we share our favorite winners from this week’s Digiday Content Marketing Awards. Best in showHP and creative agency Giant Spoon not only picked up the Best Branded Content Series award for their online video series, The Wolf, the campaign also won Digiday’s Best in Show…
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How to Hightail
Get to “yes” faster with approval chains
Creative reviews all share the same goal: that an image, video or design gets a clear green light to be used in a marketing campaign, social message, website or any other relevant format. So why is getting that “yes” from a specific person or multiple parties often so fraught with…
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