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5 rules for infographics that resonate

The best advice I’ve ever received as a designer is to “keep it simple,” because overly complicated design tends to get lost, glossed over or confusing. When I was first starting out, someone even gave me a three-step process for it: Step 1 – Create an initial draft including everything…

5 best practices for video stories that matter

Video isn’t always the right medium for telling your story, but it can be a very powerful one, according to Annie Granatstein, Head of WP BrandStudio, the branded content agency within The Washington Post. During a ClickZ webinar hosted by OpenText Hightail, Granatstein said, “We have all these different ways...

3 drivers to consider for on-site agency operations

As companies look to improve their marketing agility and cost-cutting efforts, many are bringing their agency partners on-site. According to James Sanderson, managing director, Wunderman Inside, on-site teams can sometimes deliver work 50-percent faster and some companies have reported saving as much as 30 percent of marketing spend. During the…

8 lessons for managing agency partnerships

Advertisers are constantly striving to do more marketing with less budget, looking for efficiencies and ways to reduce wasteful spend and efforts while working with agency partners, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the author of the newly released Agency Mania, 2nd Edition. “And doing so,…

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