Creativity.
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How to find your creative flow in four simple steps
These days, it’s harder than ever for creative people to achieve that elusive feeling of “flow,” defined by psychologist Mihaly Csikszentmihalyi as being “so involved in an activity that nothing else seems to matter.” Of course, we’d all love to experience that sort of total creative absorption in our work. But in…
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How to find your creative flow in four simple steps
These days, it’s harder than ever for creative people to achieve that elusive feeling of “flow,” defined by psychologist Mihaly Csikszentmihalyi as being “so involved in an activity that nothing else seems to matter.” Of course, we’d all love to experience that sort of total creative absorption in our work. But in…
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5 ways our Adobe extension cuts down on distractions
Stay in the zone with our Adobe extensions Creatives know that it’s all about getting into the fabled ‘zone.’ We all have different strategies for it – some of us block off our calendars, some of us jam to our favorite playlists and some of us pray to the creative…
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From “manic to magnetic”: Three unconventional tips to unlock creative collaboration
Between a shift to mostly remote communications and the urgent need to implement new, non-intuitive tools and processes, creative reviews faced some unusual challenges in 2020—cutting into time and other resources that could be better spent on true creativity and collaboration. During a recent Henry Stewart Creative Ops webinar sponsored…
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A fresh look for Hightail.com
You might have noticed that we have a new look over at Hightail.com. What’s your first impression? If you said that it’s clean and to the point (like the overwhelming feedback we received internally), then we’ve stayed true to the original brief that was drafted and agreed upon for this…
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7 free resources for creative and marketing teams
Producing more content with fewer resources is, unfortunately, a common problem for today’s marketer. In a recent survey fielded with Digiday, we found that 82% of marketers have somewhat fewer resources than necessary to meet the demands of creative asset production. Meanwhile, 88% of marketers said that demands for creative…
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Why collaborating on creative content needs the right building blocks
Just like any important structure, creative collaboration relies on having the right building blocks in place—or everything will come tumbling to the ground. There are two key building blocks that are important to ensure a sturdy creative collaboration foundation: people and the right allocation of tools and other resources. Yet…
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How to find your creative flow in four simple steps
For many creative people, it’s often challenging and sometimes even elusive to achieve that feeling of “flow,” which psychologist Mihaly Csikszentmihalyi describes as being “so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost,…
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Is it the end of your creative project or the beginning of your legacy?
The end of a creative project also means the beginning of when people can start to experience it.
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5 rules for infographics that resonate
The best advice I’ve ever received as a designer is to “keep it simple,” because overly complicated design tends to get lost, glossed over or confusing. When I was first starting out, someone even gave me a three-step process for it: Step 1 – Create an initial draft including everything…
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How to collaborate across individuals and teams
While Hightail makes it easy for teams to collaborate, there are certain permission levels for each user’s account, depending on their subscription tier. Can a Hightail Lite user upload even larger files if it’s to a Teams or Business plan user’s Space? Does a Pro plan user have more collaboration…
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5 best practices for video stories that matter
Video isn’t always the right medium for telling your story, but it can be a very powerful one, according to Annie Granatstein, Head of WP BrandStudio, the branded content agency within The Washington Post. During a ClickZ webinar hosted by OpenText Hightail, Granatstein said, “We have all these different ways…
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The 6 rules you need to know to create a great business video
When it comes to creating business videos, Kurtis Thomas, manager of video marketing at OpenText says it’s important to distance yourself from what he calls a “field of dreams” scenario, because “if you build it, people might not necessarily come.” During a ClickZ webinar, sponsored by OpenText Hightail, he added…
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7 ways to use design thinking for innovative marketing now
The concept of “design thinking” has become more than just a buzzword, according to Melissa Rancourt, Academic Director, Global Executive Master’s in Strategic Design & Management at Parsons School of Design. Instead of focusing on what it is, she said the trend has shifted to focusing on how to do…
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Why clients outsource to agencies, and 3 ways to win the work you want
In 2018, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute decided to take a deeper look at a trend they were seeing: “There’s not an agency, big or small, that hasn’t suffered from clients bringing work in-house,” McLellan said, during a recent Adweek webinar sponsored by OpenText Hightail. To…
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