Creativity.

  • Photo of 7 free resources for creative and marketing teams

    7 free resources for creative and marketing teams

    Producing more content with fewer resources is, unfortunately, a common problem for today’s marketer. In a recent survey fielded with Digiday, we found that 82% of marketers have somewhat fewer resources than necessary to meet the demands of creative asset production. Meanwhile, 88% of marketers said that demands for creative…

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  • Photo of Why collaborating on creative content needs the right building blocks

    Why collaborating on creative content needs the right building blocks

    Just like any important structure, creative collaboration relies on having the right building blocks in place—or everything will come tumbling to the ground. There are two key building blocks that are important to ensure a sturdy creative collaboration foundation: people and the right allocation of tools and other resources. Yet…

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  • Photo of How to find your creative flow in four simple steps

    How to find your creative flow in four simple steps

    For many creative people, it’s often challenging and sometimes even elusive to achieve that feeling of “flow,” which psychologist Mihaly Csikszentmihalyi describes as being “so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost,…

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  • Photo of Is it the end of your creative project or the beginning of your legacy?

    Is it the end of your creative project or the beginning of your legacy?

    The end of a creative project also means the beginning of when people can start to experience it.

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  • Photo of 5 rules for infographics that resonate

    5 rules for infographics that resonate

    The best advice I’ve ever received as a designer is to “keep it simple,” because overly complicated design tends to get lost, glossed over or confusing. When I was first starting out, someone even gave me a three-step process for it: Step 1 – Create an initial draft including everything…

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  • Photo of How to collaborate across individuals and teams

    How to collaborate across individuals and teams

    While Hightail makes it easy for teams to collaborate, there are certain permission levels for each user’s account, depending on their subscription tier. Can a Hightail Lite user upload even larger files if it’s to a Teams or Business plan user’s Space? Does a Pro plan user have more collaboration…

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  • Photo of 5 best practices for video stories that matter

    5 best practices for video stories that matter

    Video isn’t always the right medium for telling your story, but it can be a very powerful one, according to Annie Granatstein, Head of WP BrandStudio, the branded content agency within The Washington Post. During a ClickZ webinar hosted by OpenText Hightail, Granatstein said, “We have all these different ways…

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  • Photo of The 6 rules you need to know to create a great business video

    The 6 rules you need to know to create a great business video

    When it comes to creating business videos, Kurtis Thomas, manager of video marketing at OpenText says it’s important to distance yourself from what he calls a “field of dreams” scenario, because “if you build it, people might not necessarily come.” During a ClickZ webinar, sponsored by OpenText Hightail,  he added…

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  • Photo of 7 ways to use design thinking for innovative marketing now

    7 ways to use design thinking for innovative marketing now

    The concept of “design thinking” has become more than just a buzzword, according to Melissa Rancourt, Academic Director, Global Executive Master’s in Strategic Design & Management at Parsons School of Design. Instead of focusing on what it is, she said the trend has shifted to focusing on how to do…

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  • Photo of Why clients outsource to agencies, and 3 ways to win the work you want

    Why clients outsource to agencies, and 3 ways to win the work you want

    In 2018, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute decided to take a deeper look at a trend they were seeing: “There’s not an agency, big or small, that hasn’t suffered from clients bringing work in-house,” McLellan said, during a recent Adweek webinar sponsored by OpenText Hightail. To…

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  • Photo of New secure features for sharing files

    New secure features for sharing files

    Sending and receiving files with Hightail just became an even more secure, streamlined experience. In the latest release for Hightail, we’ve introduced new features to help ensure your content is shared only with the people you want to share it with, and in the way you would like them to…

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  • Photo of 3 drivers to consider for on-site agency operations

    3 drivers to consider for on-site agency operations

    As companies look to improve their marketing agility and cost-cutting efforts, many are bringing their agency partners on-site. According to James Sanderson, managing director, Wunderman Inside, on-site teams can sometimes deliver work 50-percent faster and some companies have reported saving as much as 30 percent of marketing spend. During the…

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  • Photo of 8 characteristics to look for in a new creative team member

    8 characteristics to look for in a new creative team member

    In my role as Senior Director of Creative Services, I hire for many different creative disciplines. I’ve found there are two types of creative candidates: – Those who believe they are “the greatest” and “the best” – Those I can tell like interaction and collaboration. I’ve never been drawn to…

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  • Photo of Stop the madness: 6 considerations for providing better briefs

    Stop the madness: 6 considerations for providing better briefs

    When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how those efforts are perceived. It’s “bad enough” that only 58% of clients said they provide clear assignment SOW/briefings to their agencies, according to Bruno Gralpois, co-founder of Agency…

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  • Photo of 8 lessons for managing agency partnerships

    8 lessons for managing agency partnerships

    Advertisers are constantly striving to do more marketing with less budget, looking for efficiencies and ways to reduce wasteful spend and efforts while working with agency partners, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the author of the newly released Agency Mania, 2nd Edition. “And doing so,…

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