Team collaboration.

  • Photo of Pro tips for briefing remote agency teams

    Pro tips for briefing remote agency teams

    Teams within an organization are “probably the single most important business function” according to Jack Skeels of AgencyAgile. During a recent Hightail webinar, he said, “They’re the core of all organizations that deliver the work. The velocity of how fast those teams are moving is how fast the organizations will.”…

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  • Photo of To compete or collaborate? Popular questions answered for agencies and clients alike

    To compete or collaborate? Popular questions answered for agencies and clients alike

    Having been on both sides of a marketing partnership gives you a unique perspective. Sitting on the agency side, you’re concerned about how to best represent your agency, team, and their work to your clients – while delivering superb client service at the same time. On the client side, your…

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  • Photo of Tactics for agencies to truly become a strategic partner with their clients

    Tactics for agencies to truly become a strategic partner with their clients

    A lot of agencies might respond to the title of this article by insisting that they are, in fact, very strategic.  They may be, when you look backward upon the last 20+ years of marketing when the threats were somewhat quaint, like in-housing or off-shore agencies.  But seismic shifts have…

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  • Photo of Blending in with your new clients

    Blending in with your new clients

    You’re a freelancer. An expert in your own domain. You’re your own boss. But you’re also solely responsible for your reputation and recurring revenue. You can be happy as a clam (and successful) simply providing the services you’ve specialized in. Or, you can be a step above the other freelancers…

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  • Photo of How to find your creative flow in four simple steps

    How to find your creative flow in four simple steps

    For many creative people, it’s often challenging and sometimes even elusive to achieve that feeling of “flow,” which psychologist Mihaly Csikszentmihalyi describes as being “so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost,…

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  • Photo of Why is creative collaboration sometimes a recipe for disaster?

    Why is creative collaboration sometimes a recipe for disaster?

    Marketers “live and die by the creative assets they produce,” according to our recent creative collaboration survey report with Digiday, a media, marketing and technology publisher. But what would a marketer say if you asked what the perfect recipe is for creation of review and content?  It seems to be…

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  • Photo of 7 ways to use design thinking for innovative marketing now

    7 ways to use design thinking for innovative marketing now

    The concept of “design thinking” has become more than just a buzzword, according to Melissa Rancourt, Academic Director, Global Executive Master’s in Strategic Design & Management at Parsons School of Design. Instead of focusing on what it is, she said the trend has shifted to focusing on how to do…

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  • Photo of Better client collaborations: The benefits and best practices of on-site agencies

    Better client collaborations: The benefits and best practices of on-site agencies

    News UK is an around-the-clock operation with numerous platforms, such as video, radio and two newspapers a day. As such, the organization wanted to have an agency that “moved at the speed of news,” according to Oliver Egan, chief strategy officer at Pulse Creative, an on-site agency for News UK.…

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  • Photo of 3 drivers to consider for on-site agency operations

    3 drivers to consider for on-site agency operations

    As companies look to improve their marketing agility and cost-cutting efforts, many are bringing their agency partners on-site. According to James Sanderson, managing director, Wunderman Inside, on-site teams can sometimes deliver work 50-percent faster and some companies have reported saving as much as 30 percent of marketing spend. During the…

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  • Photo of 8 characteristics to look for in a new creative team member

    8 characteristics to look for in a new creative team member

    In my role as Senior Director of Creative Services, I hire for many different creative disciplines. I’ve found there are two types of creative candidates: – Those who believe they are “the greatest” and “the best” – Those I can tell like interaction and collaboration. I’ve never been drawn to…

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  • Photo of How can agencies and marketers work better together? An industry analyst shares his insights.

    How can agencies and marketers work better together? An industry analyst shares his insights.

    Shifting priorities, insourcing, cost-cutting and a drive for disruptive growth are key factors altering today’s relationships between agencies and marketers. And agencies must be nimble, streamlined and responsive to compete in such a landscape, according to guest speaker Jay Pattisall, Forrester principal analyst and former agency executive, during a recent…

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  • Photo of Turn your content assembly line into a content group hug

    Turn your content assembly line into a content group hug

    When your team has had conversations about producing content, it’s likely been focused on things like the topic, tone and purpose. Once those decisions are made, content simply moves into a series of tasks, assignments and deadlines to funnel through to production. But times are changing, according to Doug Kessler,…

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  • Photo of How to win the fight for better creative collaboration

    How to win the fight for better creative collaboration

      During a recent MarketingProfs webinar, sponsored by OpenText Hightail, I spoke about some of the trials and tribulations of trying to collaborate creatively. When we got to the Q&A portion of the webinar, the dashboard lit up with many iterations of the same basic four questions. Since they’re obviously…

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  • Photo of What makes a project manager successful?

    What makes a project manager successful?

    So you’re a new project manager. Congrats, that’s so exciting! And probably a little nerve-racking. You’re now in a position where you need to balance budgets and timesheets, manage requests and resolve communication conflicts, all while making sure deadlines are met and everyone is happy. So, how does a project…

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  • Photo of Bring your clients, employees and creative processes together

    Bring your clients, employees and creative processes together

    TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was…

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