Team collaboration.
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To compete or collaborate? Popular questions answered for agencies and clients alike
Having been on both sides of a marketing partnership gives you a unique perspective. Sitting on the agency side, you’re concerned about how to best represent your agency, team, and their work to your clients – while delivering superb client service at the same time. On the client side, your…
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Tactics for agencies to truly become a strategic partner with their clients
A lot of agencies might respond to the title of this article by insisting that they are, in fact, very strategic. They may be, when you look backward upon the last 20+ years of marketing when the threats were somewhat quaint, like in-housing or off-shore agencies. But seismic shifts have…
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Blending in with your new clients
You’re a freelancer. An expert in your own domain. You’re your own boss. But you’re also solely responsible for your reputation and recurring revenue. You can be happy as a clam (and successful) simply providing the services you’ve specialized in. Or, you can be a step above the other freelancers…
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How to find your creative flow in four simple steps
For many creative people, it’s often challenging and sometimes even elusive to achieve that feeling of “flow,” which psychologist Mihaly Csikszentmihalyi describes as being “so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost,…
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Why is creative collaboration sometimes a recipe for disaster?
Marketers “live and die by the creative assets they produce,” according to our recent creative collaboration survey report with Digiday, a media, marketing and technology publisher. But what would a marketer say if you asked what the perfect recipe is for creation of review and content? It seems to be…
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7 ways to use design thinking for innovative marketing now
The concept of “design thinking” has become more than just a buzzword, according to Melissa Rancourt, Academic Director, Global Executive Master’s in Strategic Design & Management at Parsons School of Design. Instead of focusing on what it is, she said the trend has shifted to focusing on how to do…
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Better client collaborations: The benefits and best practices of on-site agencies
News UK is an around-the-clock operation with numerous platforms, such as video, radio and two newspapers a day. As such, the organization wanted to have an agency that “moved at the speed of news,” according to Oliver Egan, chief strategy officer at Pulse Creative, an on-site agency for News UK.…
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3 drivers to consider for on-site agency operations
As companies look to improve their marketing agility and cost-cutting efforts, many are bringing their agency partners on-site. According to James Sanderson, managing director, Wunderman Inside, on-site teams can sometimes deliver work 50-percent faster and some companies have reported saving as much as 30 percent of marketing spend. During the…
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8 characteristics to look for in a new creative team member
In my role as Senior Director of Creative Services, I hire for many different creative disciplines. I’ve found there are two types of creative candidates: – Those who believe they are “the greatest” and “the best” – Those I can tell like interaction and collaboration. I’ve never been drawn to…
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How can agencies and marketers work better together? An industry analyst shares his insights.
Shifting priorities, insourcing, cost-cutting and a drive for disruptive growth are key factors altering today’s relationships between agencies and marketers. And agencies must be nimble, streamlined and responsive to compete in such a landscape, according to guest speaker Jay Pattisall, Forrester principal analyst and former agency executive, during a recent…
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Turn your content assembly line into a content group hug
When your team has had conversations about producing content, it’s likely been focused on things like the topic, tone and purpose. Once those decisions are made, content simply moves into a series of tasks, assignments and deadlines to funnel through to production. But times are changing, according to Doug Kessler,…
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How to win the fight for better creative collaboration
During a recent MarketingProfs webinar, sponsored by OpenText Hightail, I spoke about some of the trials and tribulations of trying to collaborate creatively. When we got to the Q&A portion of the webinar, the dashboard lit up with many iterations of the same basic four questions. Since they’re obviously…
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What makes a project manager successful?
So you’re a new project manager. Congrats, that’s so exciting! And probably a little nerve-racking. You’re now in a position where you need to balance budgets and timesheets, manage requests and resolve communication conflicts, all while making sure deadlines are met and everyone is happy. So, how does a project…
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Bring your clients, employees and creative processes together
TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was…
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4 reasons why Hightail matters to IT departments
When I’m talking to people about how Hightail can help their business be more effective, I’m typically having conversations with marketers and creative teams who want to ensure they’re in position to meet the growing demands of creating content. But at most points in a software purchase, IT departments are…
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