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3 drivers to consider for on-site agency operations

As companies look to improve their marketing agility and cost-cutting efforts, many are bringing their agency partners on-site. According to James Sanderson, managing director, Wunderman Inside, on-site teams can sometimes deliver work 50-percent faster and some companies have reported saving as much as 30 percent of marketing spend. During the…

How can agencies and marketers work better together? An industry analyst shares his insights.

  Shifting priorities, insourcing, cost-cutting and a drive for disruptive growth are key factors altering today’s relationships between agencies and marketers. And agencies must be nimble, streamlined and responsive to compete in such a landscape, according to guest speaker Jay Pattisall, Forrester principal analyst and former agency executive, during a…

What makes a project manager successful?

So you’re a new project manager. Congrats, that’s so exciting! And probably a little nerve-racking. You’re now in a position where you need to balance budgets and timesheets, manage requests and resolve communication conflicts, all while making sure deadlines are met and everyone is happy. So, how does a project…

Bring your clients, employees and creative processes together

TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was...

4 foundations for a winning team (infographic)

I recently went to Forge Conference in Philadelphia, where I was inspired by a number of great speakers who all spoke to the amazing power and value of collaboration. Though each person provided a different perspective on power of teamwork, combining their individual lessons creates an overall foundation for creating a winning team…

It all kicked off at Hightail’s FIFA 17 tournament

In what has now become an annual tradition, Hightail celebrated the launch of the latest release in EA’s FIFA series by hosting a video game tournament. This time, we ventured out to the fantastic AFKgg Gamer Lounge in San Jose and invited friends and local gamers to take on Hightail’s finest…

Coding and creating at CAMP EDMO

Hightail recently visited CAMP EDMO in San Jose, the summer learning camp dedicated to helping kids build coding and other creative 21st century skills. To support their efforts, we sponsored 10 places for underprivileged kids, who might otherwise not have had the opportunity to attend. The morning opened with a…

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