Shifting priorities, insourcing, cost-cutting and a drive for disruptive growth are key factors altering today’s relationships between agencies and marketers. And agencies must be nimble, streamlined and responsive to compete in such a landscape, according to guest speaker Jay Pattisall, Forrester principal analyst and former agency executive, during a…
When your team has had conversations about producing content, it’s likely been focused on things like the topic, tone and purpose. Once those decisions are made, content simply moves into a series of tasks, assignments and deadlines to funnel through to production. But times are changing, according to Doug Kessler,…
During a recent MarketingProfs webinar, sponsored by OpenText Hightail, I spoke about some of the trials and tribulations of trying to collaborate creatively. When we got to the Q&A portion of the webinar, the dashboard lit up with many iterations of the same basic four questions. Since they’re obviously…
So you’re a new project manager. Congrats, that’s so exciting! And probably a little nerve-racking. You’re now in a position where you need to balance budgets and timesheets, manage requests and resolve communication conflicts, all while making sure deadlines are met and everyone is happy. So, how does a project…
TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was...
I recently went to Forge Conference in Philadelphia, where I was inspired by a number of great speakers who all spoke to the amazing power and value of collaboration. Though each person provided a different perspective on power of teamwork, combining their individual lessons creates an overall foundation for creating a winning team…
In what has now become an annual tradition, Hightail celebrated the launch of the latest release in EA’s FIFA series by hosting a video game tournament. This time, we ventured out to the fantastic AFKgg Gamer Lounge in San Jose and invited friends and local gamers to take on Hightail’s finest…
Hightail recently visited CAMP EDMO in San Jose, the summer learning camp dedicated to helping kids build coding and other creative 21st century skills. To support their efforts, we sponsored 10 places for underprivileged kids, who might otherwise not have had the opportunity to attend. The morning opened with a…
Tool tips is a regular series where Hightail employees share their life’s most essential apps, online services and websites. Next up is our new Director of Customer Support, Jennifer Mark. Working tool I use Evernote to maintain organization with notes, lists, reminders, documents, as well as clipping and saving online…
Every Friday we round up some of our favorite finds on the web, from illustrations and videos to fonts and photography. This week, we checked out cool t-shirt designs. Jay is for Jungle UK-based illustrator Jay Barnham loves colorful and adventurous creations like this bold all-over t-shirt design that he…
Tool tips is a regular series where Hightail employees share their life’s most essential apps, online services and websites. Next up is Director of Operations, Michael Van Camp. Working tool I spend a lot of time working at the Unix command prompt and iTerm 2 on Mac just makes it…
Tool tips is a regular series where Hightail employees share their life’s most essential apps, online services and websites. Next up is Staff Engineer, Suneetha Lakkaraju. Working tool Being a backend developer I use Postman to test all my APIs. It is a super cool lightweight app that allows me…