Marketing.
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4 Website Design Mistakes Businesses Make
Everyone makes mistakes. As poet Alexander Pope observed, “to err is human.” But even though fallibility is inevitable to some degree, that doesn’t mean that all mistakes are of equal value. Indeed, common website design mistakes can be some of the most detrimental for a modern business given how these…
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5 tips for creating content worth sharing
Memes. GIFs. Tiktok. What do all these forms of content have in common? These and many other mediums have become instantly recognizable over a short period of time. Their popularity across various demographic groups has resulted in the coined phrase: “viral content.” It’s an unfortunate name with the current events…
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Tactics for agencies to truly become a strategic partner with their clients
A lot of agencies might respond to the title of this article by insisting that they are, in fact, very strategic. They may be, when you look backward upon the last 20+ years of marketing when the threats were somewhat quaint, like in-housing or off-shore agencies. But seismic shifts have…
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5 ways agencies can compete in the new decade
The agency landscape is facing some major changes, and landing on top will mean facing up to new competition and avoiding “the commodity trap,” according to Jack Skeels, CEO of AgencyAgile, an agency training, consulting and coaching firm. During a recent Adweek webinar, sponsored by Hightail, Skeels explained that agencies…
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How to make your content unforgettable in 4 simple steps
It’s a scientific fact: A lot of business presentations actually have the power to put us to sleep. We’ve all been there: By slide 15, we have trouble remembering what was on slide 2, and staying focused and engaged becomes a laborious task. In the end, we’re lucky if we…
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Here’s how to improve agency/client relationships
When agencies and clients work together more cohesively, it can mean faster time to market, truly creative collaboration and much better outcomes overall. Here are some tips to help improve the agency/client relationship.
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Is it the end of your creative project or the beginning of your legacy?
The end of a creative project also means the beginning of when people can start to experience it.
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Tips for quitting the blame game and becoming a game changer
During a recent webinar, Jack Skeels of AgencyAgile took a deep dive into issues surrounding scope. He shares follow-up insights addressing questions asked during the webinar here.
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Don’t let bad projects ruin your good ones
Webinar insights about how stealing resources from your good projects to fix your bad projects leads to "project contagion."
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What you need to know to find the best marketing strategy for you
A marketing strategy gives your business purpose, directing the flow of your marketing budget and promotional activities. But how do you know what marketing strategy is best for you?
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5 rules for infographics that resonate
The best advice I’ve ever received as a designer is to “keep it simple,” because overly complicated design tends to get lost, glossed over or confusing. When I was first starting out, someone even gave me a three-step process for it: Step 1 – Create an initial draft including everything…
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Making your content team efficient while still encouraging creativity
Content marketing is a great tool to increase traffic, establish topic authority and improve your search engine rankings. When introducing a new content team to your overall marketing strategy, there are some important things to keep in mind so they can work efficiently while still staying creative. Working hard shouldn’t…
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5 best practices for video stories that matter
Video isn’t always the right medium for telling your story, but it can be a very powerful one, according to Annie Granatstein, Head of WP BrandStudio, the branded content agency within The Washington Post. During a ClickZ webinar hosted by OpenText Hightail, Granatstein said, “We have all these different ways…
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The 6 rules you need to know to create a great business video
When it comes to creating business videos, Kurtis Thomas, manager of video marketing at OpenText says it’s important to distance yourself from what he calls a “field of dreams” scenario, because “if you build it, people might not necessarily come.” During a ClickZ webinar, sponsored by OpenText Hightail, he added…
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7 ways to use design thinking for innovative marketing now
The concept of “design thinking” has become more than just a buzzword, according to Melissa Rancourt, Academic Director, Global Executive Master’s in Strategic Design & Management at Parsons School of Design. Instead of focusing on what it is, she said the trend has shifted to focusing on how to do…
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