Content marketing is a great tool to increase traffic, establish topic authority and improve your search engine rankings. When introducing a new content team to your overall marketing strategy, there are some important things to keep in mind so they can work efficiently while still staying creative. Working hard shouldn’t...
The concept of “design thinking” has become more than just a buzzword, according to Melissa Rancourt, Academic Director, Global Executive Master’s in Strategic Design & Management at Parsons School of Design. Instead of focusing on what it is, she said the trend has shifted to focusing on how to do…
In 2018, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute decided to take a deeper look at a trend they were seeing: “There’s not an agency, big or small, that hasn’t suffered from clients bringing work in-house,” McLellan said, during a recent Adweek webinar sponsored by OpenText Hightail. To…
If you Google “agile marketing,” you’ll get nearly half a million hits. With so much new and evolving information out there about the concept, it can be challenging to know what it is and how to get started. First, a quick background. Agile marketing’s roots stem from agile software and…
When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how those efforts are perceived. It’s “bad enough” that only 58% of clients said they provide clear assignment SOW/briefings to their agencies, according to Bruno Gralpois, co-founder of Agency…
Advertisers are constantly striving to do more marketing with less budget, looking for efficiencies and ways to reduce wasteful spend and efforts while working with agency partners, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the author of the newly released Agency Mania, 2nd Edition. “And doing so,…