Tag: creative collaboration

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Go from war to peace in creative collaboration

Once upon a time, in the world of marketing, those people with the word “creative” in their titles were expected to be the only ones to bring great creative ideas to the table, according to Ron Tite, award-winning advertising writer and creative director. During a MarketingProfs webinar, sponsored by OpenText…

Bring your clients, employees and creative processes together

TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was…

10 solutions to 10 typical creative review problems

Making it to the next round of a creative review with your client can be cumbersome, but it doesn’t have to be. We’ve collected the top 10 concerns that we hear from creative teams and agencies who are collaborating with their clients. Do any of them sound familiar? Don’t fret,...

Why use content collaboration?

Have you ever lost important files? Does your business use lots of paper printing out assignments, making meeting agendas and handling everyday task assignments? Do you feel like you’re out of the loop when you have a sick day or take the day off? If you answered “yes” to any…

Why is business collaboration so important?

So you want your company to be successful? One of the best ways to ensure this is to make sure your employees can work together as a team, and not just towards goal alignment. Collaboration within a business streamlines processes, stimulates creativity, and encourages efficiency. Teams that work together allow...

TPF Sports is in the business of making fans

Once upon a time (almost exactly a year ago), we interviewed TPF Sports Business Analyst Mark Barlee to hear how the sports services agency cut production times and boosted morale in their first few months with Hightail. Since then, the agency has outlined a process to route creative for review...

Fexy Studios has the right recipe for video reviews

Hightail is built for sharing and collaboration on all file formats. But, sometimes our biggest fans are those who are regularly producing video. Two of those fans are VP & Executive Producer at Fexy Studios, Michael Ketchum, and Media Production Director, Peter Isaza. At Fexy Studios, Michael and his team...

The creative tool that helped this small team work big

Equify LLC, based in Fort Worth, TX, helps businesses with construction equipment financing, commercial insurance and heavy equipment auctions. We recently spoke with Brian Small, Creative Director, who has been with Equify since 2014 about how they’ve onboarded Hightail to streamline their creative process. Brian Small, Creative Director at Equify...

The Phoenix Effect fans the flames of video content

The Phoenix Effect is an Australian video production studio, specializing in traditionally considered non-traditional communications. We spoke with founder, Nigel Camilleri about winning a Cannes Lions, getting involved early and how Hightail helps save money on post-production. The Phoenix Effect is a video production-based business I started out in the...

2017 content marketing goals: give people what they want

I recently led a Content Marketing Institute (CMI) discussion on where content marketing is headed in 2017, featuring a range of marketing leaders, including Margaret Magnarelli (Monster), Thao Le (Hyland’s), Amanda Todorovich (Cleveland Clinic) and Michael Weiss (Creative Circle), plus marketing writer Andrew Davis. One of the first topics the group covered…

We need tech purpose-built for creative review

In parts 1 & 2 of my trilogy on the power of creative in content marketing, I've examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it's time to look...

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