Productivity.
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A 2019 review of the best file sharing solutions for marketing and creative teams
I’m sure you’re aware of how critical file sharing is to your daily business operations. Whether sending project files to a colleague, or presenting drafts to clients, teams need the ability to share content quickly and easily. But are your teams hitting roadblocks just trying to simply share a file?…
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How to collaborate across individuals and teams
While Hightail makes it easy for teams to collaborate, there are certain permission levels for each user’s account, depending on their subscription tier. Can a Hightail Lite user upload even larger files if it’s to a Teams or Business plan user’s Space? Does a Pro plan user have more collaboration…
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The ultimate toolkit for productive creative teams
Launching a new creative campaign? Let’s face it. Producing content is not an easy feat for creatives. With hundreds of files produced daily, it’s no surprise why teams need technology to manage their ever-growing collection of content efficiently.Despite having a variety of software at their fingertips, collaboration may still be…
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Making your content team efficient while still encouraging creativity
Content marketing is a great tool to increase traffic, establish topic authority and improve your search engine rankings. When introducing a new content team to your overall marketing strategy, there are some important things to keep in mind so they can work efficiently while still staying creative. Working hard shouldn’t…
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Help! I need to share files ASAP!
Imagine this: You’re plugging away at creating a really great creative asset—maybe it’s a presentation, a video or a graphic design—and you’ve lost track of time and need to share files with your client before a quickly approaching deadline. You’re used to turning to email to send your work, but…
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4 steps for speedy podcast production
I remember the first time I really tuned in to podcasts. I was driving down the coast of California from San Francisco to Santa Barbara about once a month, needing to pass hours of drive time. Around that same time, the podcast Serial was making its mark on our culture,…
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Why clients outsource to agencies, and 3 ways to win the work you want
In 2018, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute decided to take a deeper look at a trend they were seeing: “There’s not an agency, big or small, that hasn’t suffered from clients bringing work in-house,” McLellan said, during a recent Adweek webinar sponsored by OpenText Hightail. To…
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New secure features for sharing files
Sending and receiving files with Hightail just became an even more secure, streamlined experience. In the latest release for Hightail, we’ve introduced new features to help ensure your content is shared only with the people you want to share it with, and in the way you would like them to…
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Better client collaborations: The benefits and best practices of on-site agencies
News UK is an around-the-clock operation with numerous platforms, such as video, radio and two newspapers a day. As such, the organization wanted to have an agency that “moved at the speed of news,” according to Oliver Egan, chief strategy officer at Pulse Creative, an on-site agency for News UK.…
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3 drivers to consider for on-site agency operations
As companies look to improve their marketing agility and cost-cutting efforts, many are bringing their agency partners on-site. According to James Sanderson, managing director, Wunderman Inside, on-site teams can sometimes deliver work 50-percent faster and some companies have reported saving as much as 30 percent of marketing spend. During the…
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The what, why and how of agile marketing
If you Google “agile marketing,” you’ll get nearly half a million hits. With so much new and evolving information out there about the concept, it can be challenging to know what it is and how to get started. First, a quick background. Agile marketing’s roots stem from agile software and…
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8 lessons for managing agency partnerships
Advertisers are constantly striving to do more marketing with less budget, looking for efficiencies and ways to reduce wasteful spend and efforts while working with agency partners, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the author of the newly released Agency Mania, 2nd Edition. “And doing so,…
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Send it from Spaces
Hightail offers you many ways to share files with anyone, anywhere. And we’ll keep the fresh ways to send, share and collaborate on work coming. This week, we’ve released a new feature for sending files directly from a Space. Sending files from a Space can be really handy if you’ve…
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Why You Need Seamless File Sending, Storing and Work Collaboration
Shouldn’t sending large files and sharing content be easy? Sending and storing files has always been a challenge, but we’ve seen a significant upgrade in file-sharing technology over the last several years. From floppy disks and flash drives to email and cloud storage, each new advancement in technology has brought…
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True tales of 3 creative project management problems
As a marketer, I’ve interviewed dozens of customers across many business industries and sizes. Throughout these interviews, I’ve heard 3 recurring themes around creative project management that tend to affect many of our marketing and advertising customers. 1. Creative reviews on multimedia files are managed through inconsistent processes Before onboarding…
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