Creativity.
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New secure features for sharing files
Sending and receiving files with Hightail just became an even more secure, streamlined experience. In the latest release for Hightail, we’ve introduced new features to help ensure your content is shared only with the people you want to share it with, and in the way you would like them to…
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3 drivers to consider for on-site agency operations
As companies look to improve their marketing agility and cost-cutting efforts, many are bringing their agency partners on-site. According to James Sanderson, managing director, Wunderman Inside, on-site teams can sometimes deliver work 50-percent faster and some companies have reported saving as much as 30 percent of marketing spend. During the…
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8 characteristics to look for in a new creative team member
In my role as Senior Director of Creative Services, I hire for many different creative disciplines. I’ve found there are two types of creative candidates: – Those who believe they are “the greatest” and “the best” – Those I can tell like interaction and collaboration. I’ve never been drawn to…
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Stop the madness: 6 considerations for providing better briefs
When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how those efforts are perceived. It’s “bad enough” that only 58% of clients said they provide clear assignment SOW/briefings to their agencies, according to Bruno Gralpois, co-founder of Agency…
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7 questions to ask yourself before creating a video
Using videos to tell your story is such a huge opportunity, for many reasons, but one of the best is because it factors in so many of the senses. According to the book Brain Rules, when people hear information, they’re likely to remember only 10% of that information three…
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How can agencies and marketers work better together? An industry analyst shares his insights.
Shifting priorities, insourcing, cost-cutting and a drive for disruptive growth are key factors altering today’s relationships between agencies and marketers. And agencies must be nimble, streamlined and responsive to compete in such a landscape, according to guest speaker Jay Pattisall, Forrester principal analyst and former agency executive, during a recent…
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Why You Need Seamless File Sending, Storing and Work Collaboration
Shouldn’t sending large files and sharing content be easy? Sending and storing files has always been a challenge, but we’ve seen a significant upgrade in file-sharing technology over the last several years. From floppy disks and flash drives to email and cloud storage, each new advancement in technology has brought…
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Provide even more precise feedback with freehand annotation
Leaving detailed and precise feedback directly on visual assets is one of the most critical steps in the creative review process. Whether you’re requesting a designer to crop out part of an image, or need to effortlessly leave timestamped feedback on video footage, Hightail’s commenting feature ensures there is no…
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Turn your content assembly line into a content group hug
When your team has had conversations about producing content, it’s likely been focused on things like the topic, tone and purpose. Once those decisions are made, content simply moves into a series of tasks, assignments and deadlines to funnel through to production. But times are changing, according to Doug Kessler,…
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How to win the fight for better creative collaboration
During a recent MarketingProfs webinar, sponsored by OpenText Hightail, I spoke about some of the trials and tribulations of trying to collaborate creatively. When we got to the Q&A portion of the webinar, the dashboard lit up with many iterations of the same basic four questions. Since they’re obviously…
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Go from war to peace in creative collaboration
Once upon a time, in the world of marketing, those people with the word “creative” in their titles were expected to be the only ones to bring great creative ideas to the table, according to Ron Tite, award-winning advertising writer and creative director. During a MarketingProfs webinar, sponsored by OpenText…
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