Content marketing.

  • Photo of Three factors to address for a resilient content marketing strategy

    Three factors to address for a resilient content marketing strategy

    The right marketing messaging can make or break a brand these days. Consumers have so much information at their fingertips that can help them decide if, how, when and where they should buy a product. And B2B buyers have become empowered in much the same way, according to Dean Davison,…

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  • Photo of 5 steps to create videos on your smartphone

    5 steps to create videos on your smartphone

    Consumers consider branded video to be among the most memorable types of content posted by companies, according to a recent report from HubSpot.  And while 54 percent of the consumers in the report would like to see even more video content from brands or businesses, the report points out: “The…

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  • Photo of What is content ideation? A friendly guide for beginners

    What is content ideation? A friendly guide for beginners

    If you keep up with the latest concepts in creating content, you might have recently come across the term “content ideation”—but it’s not always clear what exactly that is. A short definition is that it is the process of identifying which topics are relevant and would resonate with your target…

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  • Photo of 7 free resources for creative and marketing teams

    7 free resources for creative and marketing teams

    Producing more content with fewer resources is, unfortunately, a common problem for today’s marketer. In a recent survey fielded with Digiday, we found that 82% of marketers have somewhat fewer resources than necessary to meet the demands of creative asset production. Meanwhile, 88% of marketers said that demands for creative…

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  • Photo of Blending in with your new clients

    Blending in with your new clients

    You’re a freelancer. An expert in your own domain. You’re your own boss. But you’re also solely responsible for your reputation and recurring revenue. You can be happy as a clam (and successful) simply providing the services you’ve specialized in. Or, you can be a step above the other freelancers…

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  • Photo of Epicosity beats the Flu Bug with a campaign to promote vaccination awareness

    Epicosity beats the Flu Bug with a campaign to promote vaccination awareness

    In 2018, Epicosity – an integrated marketing and advertising agency in Sioux Falls, South Dakota – was tasked with developing the annual influenza vaccination awareness campaign for the South Dakota Department of Health. The South Dakota Department of Health is a nonprofit government organization that delivers a wide range of…

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  • Photo of 6 essential ingredients to get people talking about your brand

    6 essential ingredients to get people talking about your brand

    In today’s hypercompetitive marketplace, designing superior customer experiences has become a business imperative for brands as they fight for a share of our minds and our wallets. In times where the traditional mix of quality products, competitive prices and advertising are table stakes, brands increasingly focus on customer experience as…

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  • Photo of Why collaborating on creative content needs the right building blocks

    Why collaborating on creative content needs the right building blocks

    Just like any important structure, creative collaboration relies on having the right building blocks in place—or everything will come tumbling to the ground. There are two key building blocks that are important to ensure a sturdy creative collaboration foundation: people and the right allocation of tools and other resources. Yet…

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  • Photo of How to find your creative flow in four simple steps

    How to find your creative flow in four simple steps

    For many creative people, it’s often challenging and sometimes even elusive to achieve that feeling of “flow,” which psychologist Mihaly Csikszentmihalyi describes as being “so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost,…

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  • Photo of Move from project to project without pulling your hair out

    Move from project to project without pulling your hair out

    The busy world of creative work frequently means switching from project to project and sometimes even industry to industry, often at a crazy-fast pace and without enough resources. But how can you do it all without wanting to pull your hair out? Layla Revis, VP of Brand & Digital Services…

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  • Photo of Why is creative collaboration sometimes a recipe for disaster?

    Why is creative collaboration sometimes a recipe for disaster?

    Marketers “live and die by the creative assets they produce,” according to our recent creative collaboration survey report with Digiday, a media, marketing and technology publisher. But what would a marketer say if you asked what the perfect recipe is for creation of review and content?  It seems to be…

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