Content marketing.
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How to collaborate across individuals and teams in Hightail
These days, creative teams can be pretty complex. It’s common to see senior and junior team members, internal and external stakeholders, third-party vendors and contingent workers all working together on the same project. The good news is that Hightail is built for collaboration, no matter what the makeup of your…
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The 4 pillars of creative content collaboration
In order for creative collaboration to be effective, you have to put the right building blocks in place from the beginning – so that everything won’t come tumbling down later on! Two building blocks are the most important of all: people and the right allocation of tools and other resources. It…
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Why Use Content Collaboration?
The makeup of creative teams has changed. Remote or hybrid work is the “new normal” – meaning many teams nowadays are distributed by default. And teams comprising full-time employees, contingent workers and third-party service providers are now commonplace. Because of this, content collaboration is more important than ever to the…
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Remote collaboration built for creatives
Keep your teams organized. Manage creative projects with tools made for visual content. Start a project to manage creative assets, feedback, decisions and approvals in one place. That’s the power of Hightail.
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The 6-Steps Creatives Use to Collaborate Remotely
The last two years accelerated our move to hybrid work, but that’s not when remote collaboration started. With a growing reliance on digital tools, we’ve been working together across vast distances for a number of years. But some creatives still use collaboration methods best suited for in-person offices. That means…
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5 ways our Adobe extension cuts down on distractions
Stay in the zone with our Adobe extensions Creatives know that it’s all about getting into the fabled ‘zone.’ We all have different strategies for it – some of us block off our calendars, some of us jam to our favorite playlists and some of us pray to the creative…
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Three factors to address for a resilient content marketing strategy
The right marketing messaging can make or break a brand these days. Consumers have so much information at their fingertips that can help them decide if, how, when and where they should buy a product. And B2B buyers have become empowered in much the same way, according to Dean Davison,…
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5 steps to create videos on your smartphone
Consumers consider branded video to be among the most memorable types of content posted by companies, according to a recent report from HubSpot. And while 54 percent of the consumers in the report would like to see even more video content from brands or businesses, the report points out: “The…
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What is content ideation? A friendly guide for beginners
If you keep up with the latest concepts in creating content, you might have recently come across the term “content ideation”—but it’s not always clear what exactly that is. A short definition is that it is the process of identifying which topics are relevant and would resonate with your target…
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7 free resources for creative and marketing teams
Producing more content with fewer resources is, unfortunately, a common problem for today’s marketer. In a recent survey fielded with Digiday, we found that 82% of marketers have somewhat fewer resources than necessary to meet the demands of creative asset production. Meanwhile, 88% of marketers said that demands for creative…
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Blending in with your new clients
You’re a freelancer. An expert in your own domain. You’re your own boss. But you’re also solely responsible for your reputation and recurring revenue. You can be happy as a clam (and successful) simply providing the services you’ve specialized in. Or, you can be a step above the other freelancers…
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Epicosity beats the Flu Bug with a campaign to promote vaccination awareness
In 2018, Epicosity – an integrated marketing and advertising agency in Sioux Falls, South Dakota – was tasked with developing the annual influenza vaccination awareness campaign for the South Dakota Department of Health. The South Dakota Department of Health is a nonprofit government organization that delivers a wide range of…
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6 essential ingredients to get people talking about your brand
In today’s hypercompetitive marketplace, designing superior customer experiences has become a business imperative for brands as they fight for a share of our minds and our wallets. In times where the traditional mix of quality products, competitive prices and advertising are table stakes, brands increasingly focus on customer experience as…
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Why collaborating on creative content needs the right building blocks
Just like any important structure, creative collaboration relies on having the right building blocks in place—or everything will come tumbling to the ground. There are two key building blocks that are important to ensure a sturdy creative collaboration foundation: people and the right allocation of tools and other resources. Yet…
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How to find your creative flow in four simple steps
For many creative people, it’s often challenging and sometimes even elusive to achieve that feeling of “flow,” which psychologist Mihaly Csikszentmihalyi describes as being “so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost,…
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