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5 best practices for video stories that matter

Video isn’t always the right medium for telling your story, but it can be a very powerful one, according to Annie Granatstein, Head of WP BrandStudio, the branded content agency within The Washington Post. During a ClickZ webinar hosted by OpenText Hightail, Granatstein said, “We have all these different ways...

Go from war to peace in creative collaboration

Once upon a time, in the world of marketing, those people with the word “creative” in their titles were expected to be the only ones to bring great creative ideas to the table, according to Ron Tite, award-winning advertising writer and creative director. During a MarketingProfs webinar, sponsored by OpenText...

This week in content marketing: brainstorm warning

This week in content marketing, we examine why many people feel the traditional brainstorm doesn't work and look at some alternatives for generating new ideas. Brainstorming doesn’t work According to psychologist and marketer, Art Markman, studies show that the traditional brainstorm method of getting everyone in a room to come...

This week in content marketing: Digiday award winners

This week in content marketing, we share our favorite winners from this week’s Digiday Content Marketing Awards. Best in show HP and creative agency Giant Spoon not only picked up the Best Branded Content Series award for their online video series, The Wolf, the campaign also won Digiday’s Best in...

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