Karoline Porter
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Marketing
2017 content marketing goals: give people what they want
I recently led a Content Marketing Institute (CMI) discussion on where content marketing is headed in 2017, featuring a range of marketing leaders, including Margaret Magnarelli (Monster), Thao Le (Hyland’s), Amanda Todorovich (Cleveland Clinic) and Michael Weiss (Creative Circle), plus marketing writer Andrew Davis. One of the first topics the group covered…
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Team collaboration
We need tech purpose-built for creative review
In parts 1 & 2 of my trilogy on the power of creative in content marketing, I’ve examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it’s time to look…
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Team collaboration
Time for tech to play a role in the creative process
Yesterday I looked at how marketers too often focus time and energy on their relatively new automation and analytics tools to the exclusion of creative. Yet, it’s the latter – especially when you consider the power of visual content – that ultimately attracts and persuades the audiences our current marketing…
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Marketing
The power of creative in content marketing
One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table.…
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Marketing
And the survey says: content marketing is hard (but it doesn’t need to be)
Content marketers – your future has arrived. Yes, the annual Content Marketing Institute (CMI) report is here, delivering a vision of how benchmarks, budgets and trends in B2C content marketing will look in 2017. The report underlines the continuing importance of great content marketing to the success of organizations (check…
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Team collaboration
Design vs. copy: the great debate
Which comes first in digital content creation: wireframe or word doc? Should design lead the way when you’re creating a website, landing page or other digital experience? Or should the wordsmiths craft the content for the design to work around? We’ve teamed up with our friends at Scripted to reopen…
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Team collaboration
What content marketers need to enhance collaboration
An amended version of this article was originally published on LinkedIn Marketing is one of the most collaborative and social functions in business. We have a myriad of external partners and vendors with whom we actively create and refine the written and visual content that comprises our programs and campaigns.…
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Customer stories
Why Douglas Creative integrates social and traditional marketing
Douglas Creative is a social media marketing agency based in Vancouver. We talked with the company’s Principal, Lynette Lim about integrating social media and traditional marketing and why marketers like her have been waiting for a service like Hightail. Social media is no longer a standalone thing Though we market…
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Customer stories
Collaborating on the score with filmmaker Jason Headley
Jason Headley is an independent filmmaker based in San Francisco. We spoke with him about his love of movies, working in advertising and how he got his first feature film off the ground. I write and direct commercials and films In December, I shot my first feature film, A Bad…
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Customer stories
Why UPPERFIRST says hallelujah to Hightail
UPPERFIRST is a Swedish video production and motion graphics studio. Co-Founder and Executive Producer, Erik Arheden talks to us about lifting the quality of film, why the script is always their blueprint and his hallelujah moment with Hightail. We wanted to lift the quality of film in Sweden UPPERFIRST was…
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Three key shifts in the design industry
This article was originally published in Computer Arts. Fred Deakin is Professor of Digital Arts at University of the Arts, London and runs Collabology, an experimental educational initiative that readies students for working in the creative industry by encouraging greater collaboration. He outlines three key shifts happening in the design…
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Seven ways to stay focused and productive
People have many different ways of working. Some thrive in organized chaos, others like clear space and clean lines. Some are old school pen and paper types, others always have the latest productivity app. But however individuals choose to work, having a system in the first place is the key…
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Best ways to be productive on mobile
We can all think of at least 3-4 moments a day where there are short bursts of time when we aren’t doing anything. Perhaps it’s when you are waiting the 6 minutes it takes for the barista to make your fancy latte, or when you’re waiting in the grocery line…
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Hightail provides sharing services for Lenovo devices
Hightail is thrilled to announce its partnership with Lenovo, one of the largest smart connected device companies in the world. Hightail is pre-loaded on select new Lenovo PCs and Windows tablets, bringing the benefits of cloud collaboration straight to Lenovo customers around the world. With the dedicated Hightail for Lenovo…
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Customer Spotlight: Wealth Engineers
Jonathan K. Duong, CFA, CFP® is the president of Wealth Engineers, an investment management and financial planning firm. He founded the company to provide an alternative experience to that of a typical financial advisor. Wealth Engineers specializes in working with busy professionals, entrepreneurs, and athletes. Jonathan works to help them…
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