Guillaume Pascual
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Customer stories
CRE8IVE’s catalyst for better collaboration
CRE8IVE is an Australian creative agency, specializing in branding, campaign development and digital design. We spoke with Creative Partner, Alberto Florez about working in print and digital and how Hightail became a catalyst for better collaboration. We are a creative agency based in Canberra CRE8IVE is currently a team of…
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Marketing
This week in content marketing: thinking about teams
This week — inspired by our new Team View feature — we’ve been thinking a lot about teams and how to help them work together well. Going ProSara Critchfield – founding editor of media site Upworthy.com – acknowledges that while most managers want employees to be curious and experimental, they…
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How to Hightail
Say goodbye to your standup routine with Team View
Status meetings. Scrums. Stand-ups. Whatever you call those routine check-ins that require your entire creative team, external contractors and agency contacts to head to a meeting room, dial in to a conference call or fiddle around with video chat software (“Can you hear me now? How about now?”), they suck…
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Marketing
This week in content marketing: collaboration is a must-have
This week, sit back and be amazed as we segue neatly from industry analysis and budgets to Michelangelo and Beyonce. What makes a great digital marketing hub Earlier this month, technology research firm Gartner released one of its famous magic quadrants. This analysis focused on digital marketing hubs, which require four…
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Productivity
Death by 1000 cuts: 6 tips for a better video review process
Video projects are often made or broken in the edit suite, which makes each review of a new cut critical to success. Collaboration is important but when feedback isn’t clear or too open to interpretation, each new edit will probably fail to deal with the client’s real issues. Ineffective reviews often lead…
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Customer stories
How TPF Group cut production times and boosted morale
TPF Group is a global leader in innovation, product and promotional campaigns. We spoke with Mark Barlee — Systems and Operations Manager for the company’s TPF Sports brand — about creative communication, how he fixed the client approval process and why Australians like membership clubs. TPF Group is made up…
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Marketing
Content marketing is major challenge, says Marketo report
Marketing automation service Marketo recently surveyed more than a thousand of its North American customers and used the findings to deliver a benchmark report on the state of marketing in 2017. Content emerged as one of top challenges facing global marketing, especially for enterprise organizations for who it ranked as…
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Marketing
A content marketing bottleneck is costing your business
Today’s automation and analytics technology provides marketers with the unprecedented to deliver highly personalized experiences to customers across a range of channels, all while measuring ROI down to the penny. However, this wonderful gift for marketers has created a new problem for their creative teams, who now must generate enough…
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Team collaboration
A stitch in time: how to evolve your business to meet ever-changing customer needs
I’m a guy who likes to sew; true story! A few months ago, I made a wallet based on the design of one I already owned but wanted to improve. I created a new pattern, carefully cut the material then stitched the pieces together making sure everything fit precisely so…
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Marketing
Visual content is…powerful
According to a recent report from CMI, 86% of B2C marketers use content marketing. They do it because it works in terms of increasing audience engagement and creating new sales leads. No wonder 73% plan to increase how much content they create this year. The most widely used content marketing…
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Marketing
This week in content marketing: visuals appeal
In a week of dodgy dossiers and accusations of “FAKE NEWS”, we looked elsewhere for our intelligence, including these three articles on using visuals in content marketing Stat attack Venngage is an infographics creation app so you’d expect them to be good at presenting data in a visually appealing way.…
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How to Hightail
PM Dawn: why we’re all project managers now
Project managers, eh? Can’t live without ‘em but sometimes wish they’d take their Gantt charts and Kanban boards to a less creative project. That’s not to say that creative projects don’t need structure. Far from it–it’s called a creative process for a reason. Creativity needs organization and oversight as much…
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Marketing
Our top 6 content marketing bylines of 2016
This blog isn’t the only outlet for Hightail’s leaders to voice their opinions. Throughout 2016 we’ve been busy writing for a variety of publications, including Entrepreneur, Social Media Today and Chief Marketer. Here are six of our favorite content marketing bylines from the year. 1. Genius loves companyAll the lauded…
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Customer stories
Cleanblend’s recipe for content marketing success
Cleanblend provides an affordable alternative to high-priced commercial blenders so that more people can create nutritious and healthy green smoothies. Co-founder Doug Hall talked to us about spotting a business opportunity, creating marketing content and his favorite smoothie recipe. I knew what it took to be an entrepreneur I was…
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Marketing
This week in content marketing: digital marketing maturity
You’ve probably spent every spare moment this past week frantically shopping for gifts, so we recommend taking a break from all that hard work and catching up with three of this week’s essential content marketing reads. Content marketing grows up Research and consulting firm Altimeter released an interesting report on…
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