Guillaume Pascual
-
Customer stories
Starting off right with co-creativity
While we tend to think of outsourcing work to agencies as “the experts” in creativity, strategy, media or production, the reality is that model just doesn’t fit what every client is looking for. This is proven by the research findings by Drew McLellan of Agency Management Institute and Susan Baier…
Read more » -
How to Hightail
Two new add-on features for Pro accounts: Uplink for receiving files and customized branding
If you have a Hightail Pro account or are considering upgrading to one, our two new Pro add-on features can enhance how you send and receive files in a way that previously was only available to Hightail’s Teams and Business subscription tiers. Hightail’s Uplink and Personal Branding can each now…
Read more » -
Content marketing
6 essential ingredients to get people talking about your brand
In today’s hypercompetitive marketplace, designing superior customer experiences has become a business imperative for brands as they fight for a share of our minds and our wallets. In times where the traditional mix of quality products, competitive prices and advertising are table stakes, brands increasingly focus on customer experience as…
Read more » -
How to Hightail
Make the most of file previews – now including CAD
Did you know that anyone you share files with can now preview or stream those files—even if they don’t have a Hightail account? Now everyone that you share files with will see the same great full-size previews of those files, as shown below. There’s no more requirement to register for…
Read more » -
Marketing
How to make your content unforgettable in 4 simple steps
It’s a scientific fact: A lot of business presentations actually have the power to put us to sleep. We’ve all been there: By slide 15, we have trouble remembering what was on slide 2, and staying focused and engaged becomes a laborious task. In the end, we’re lucky if we…
Read more » -
Technology
It’s easy to get your entire team collaborating by adding seats to your Hightail plan
Do you have new team members or external collaborators you would like to add to your Hightail Teams or Business plan? If you are a Business customer working with the OpenText Hightail sales team, you only have to reach out to your account representative, and they will be happy to…
Read more » -
Customer stories
OPERA America boosts client satisfaction, collaboration and teamwork with Hightail
OPERA America is a national service organization dedicated to supporting the creation, presentation and enjoyment of opera. The organization manages extensive digital media resources for marketing and education-based activities, as well as client needs, such as recording sessions and live streaming. OPERA America recognized the need for a robust digital…
Read more » -
How to Hightail
Now available: Two-factor authentication for added security
Hightail already offers you a number of ways to ensure your files are secure, including optional password protection, permission and expiration settings, recipient identity verification, file download prevention and notifications when someone has downloaded your files. But we’ll soon be offering another way to protect your entire account using two-factor…
Read more » -
Productivity
A 2019 review of the best file sharing solutions for marketing and creative teams
I’m sure you’re aware of how critical file sharing is to your daily business operations. Whether sending project files to a colleague, or presenting drafts to clients, teams need the ability to share content quickly and easily. But are your teams hitting roadblocks just trying to simply share a file?…
Read more » -
Marketing
What you need to know to find the best marketing strategy for you
A marketing strategy gives your business purpose, directing the flow of your marketing budget and promotional activities. But how do you know what marketing strategy is best for you?
Read more » -
How to Hightail
A Space for file storage and sharing
Sharing files is often a first step for a collaboration, to be followed by an action of either safekeeping content for future reference or having it available for discussion and co-creation with others. With this in mind, you can think of Hightail’s answer to file storage and collaboration, which we…
Read more » -
Creativity
5 rules for infographics that resonate
The best advice I’ve ever received as a designer is to “keep it simple,” because overly complicated design tends to get lost, glossed over or confusing. When I was first starting out, someone even gave me a three-step process for it: Step 1 – Create an initial draft including everything…
Read more » -
Productivity
The ultimate toolkit for productive creative teams
Launching a new creative campaign? Let’s face it. Producing content is not an easy feat for creatives. With hundreds of files produced daily, it’s no surprise why teams need technology to manage their ever-growing collection of content efficiently.Despite having a variety of software at their fingertips, collaboration may still be…
Read more » -
Marketing
Making your content team efficient while still encouraging creativity
Content marketing is a great tool to increase traffic, establish topic authority and improve your search engine rankings. When introducing a new content team to your overall marketing strategy, there are some important things to keep in mind so they can work efficiently while still staying creative. Working hard shouldn’t…
Read more »