Say hi to Hightail

Congratulations – and Welcome! – Wishing you every success!

Interesting. Hopeful. Intrigued. Now execute.

So glad to read more and understand the rationale behind the change, since I felt like YouSendIt already had a strong brand identity :). Excited to see how your refresh rolls out and enhances your image – best of luck!

Your newsletter links to this page with an https prefix, but the actual page is on wpengine.com. Everyone will get a nasty warning in their browser clicking on the link, probably not ideal.

I shall reserve judgement until I see what replaces yousendit. I have been very happy with YSI to date and I am in big believer in “if it ain’t broke – don’t fix it”.

We’ll see.

Time will tell.

Congrats on your new brand refresh. Looks awesome. Well done!

Congratulation and wishing you the best

I love the branding design and logo! Hi!

Thanks for your great service with YouSendit and we’re wishing you success with Hightail…..own the word!. way to go guys!

Sean

Unfortunately, I do not like Hightail. It does not describe what I want the service to do. I wish the new name described what the service is. Actually, I much prefer YouSendIt as a name because it describes what it is I want to do — send my document. Hightail sounds as if it is going to hightail out of there, which feels informal and not reliable, while YouSendIt is a name I can use to ask clients to send it to me or I send to them

Oh dear. Hi-Tail means, “Verb. high-tail – retreat at full speed; “The actress high-tailed to her villa when reporters began to follow her to the restaurant” flee, take flight, fly – run away quickly; “He threw down his gun and fled”…

I thought YouSentIt was great. Anyone I mentioned it to instantly got what it was about. Now you’re going to create confusion with my customers. Did you consult with your users btw?

I’m afraid this new name will not go well with french speaking people as the word play it creates as a very strong sexual connotation … and not a good one.

Yes, very bold move. Looking forward it

Smart move across the board. Really like the name and the open possibilities. Best of luck you you “Hightail”

I just had a look at the promo video….Oh My God…..what a load of twaddle. Hightail associates with “security”??? I just don’t get it….. Someone mentioned “people sending their aspirations and dreams…” Oh please spare me. YouSendIt as a model works really well conceptually and once a company has been established and builds a reputation it could be called Mary Had A Little Lamb Pty Ltd and would still instil confidence in it’s user base because of what it provides, not what it’s called….I’m totally shocked….speechless. Clearly you spent too much time focus testing with marketing and advertising agencies feeling self important and progressive whereas in reality you’ve just paid a fortune for the marble and schmooze…sorry to be so negative but I feel this is a really bad move….and a waste of money

Congratulations!

Just watched your video regarding the name change. it made me want to “Hightail it outta here.” I’ve never seen such a vague, unspecific description of a corporate move. I understand that change is something that is needed to revitalize the brand. Frankly, to me “Hightail” sounds like a name from a Bugs Bunny cartoon and was always associated with “Hightail it outta here” (as mentioned above). I have used Yousendit for years and will continue to use the product. However, as per your video, I don’t want to hear vague, misty, romantic words about what the company could be with a new name, I want to know what you are actually doing. You have a somewhat dramatic, mushy video, that really says nothing and I hate to say it, the name is meaningless with regard to what you do. Unless you are ready to pour a ton of money and time into a full rebranding initiative, I think you will have trouble reaching new customers that don’t about you and see a very nondescript overly corporate sounding name. Actually, if you ran a glider company it might be good.

Sorry to say this, because I do like what you do, but I don’t think you made a strong move.

As a long term paying customer I would congratulate everyone at YouSendIt with their new name and identity. I really like it. Now I would SendYouAllToWork to finally finish a proper Outlook 365 Plugin for Windows 8 64bit.

I do not understand why the name Hightail and so I Googled it. It is suppose to mean “To go very fast, such as I hightailed out of town”. But this phrase is not used in the UK and is it known anywhere else in the world either? At least “YouSendIt” did what it says on the tin, is this a brave or foolish move only time will tell.

I don’t know about this. Look at what happened when Coca-Cola changed its flavor! I say if it works don’t fix it. I think this kind of stuff happens when a board of directors gets bored. You just threw away a sucessful household name! Well, sort of.

Congratulations! Buona Fortuna …

As the founder and CEO of an international consulting and training firm, as well as an author and speaker, I am an avid user of “YouSendIt.” The ability to send and share files easily, while receiving notices about downloads and control of what can be seen by whom and for how long has been a tremendous boon to us.

I’m confident that the “Hightail” experience will be as good and better. I wish you great fortune in expanding and expressing the vision you hold … and look forward to continuing my run with you.

I’ve been using YouSendIt for about 4 years and love it. Congratulations on the new name and I’m looking forward to what the future holds for a GREAT product!

Like the new branding! Just so you know, I had a little google chrome security certificate problem coming on this page.

Looking forward using HighTail :)

Really? So you spent a ton of money or did some research that proved why a successful, identifiable brand name that immediately lets customers know what your service does should transform to something hip and bland? Too bad. YouSendIt has outstanding recognition and conveys the purpose of the service. Good luck with the new name. I’m sorry to see it go.

This seems like a joke.

Hightail definition:
: to move at full speed or rapidly often in making a retreat —usually used with it

So, you changed your name to mean RETREAT?

why re-brand with a name that has an origin relating to fast horses when yousendit works lightning fast and already has a unique name recognition?

Great new look, love the logo, love the colors. I am ready to Hightail It!

Looking forward to a bright future!

A tail? It is found at the back? Its like quick follower not leader.

Anyway good luck

I am with you all the way.

Not overly keen on the new name – hightail it outta here? mmm not sure that really conveys what you say the company does and future offerings.

We like the You Send It products, however, so hopefully we’ll like your new ideas as they develop better than the name change.

Stupid name. Did you even look it up in the dictionary? – “To go as fast as possible, especially in fleeing”

Good luck with your new name. Could it be that now the name is sorted out, you can now get Yahoo not to send your e-mail notifications directly to their Spam dump? All the best!

Apparently the moderator will only post comments that say great things about the name change to Hightail. Since there are no other comments other than from the CEO, I can only assume there are not any other complementary comments.

Hightail, as in “hightail it out of here”, means to retreat at full speed. Are you retreating? Very strange choice of name. I’m in my 40s and have never heard anyone use this term to mean anything other than retreating. That’s an odd image to choose to convey to customers.

I love it when a company rebrands, and this looks promising. Looking forward to it!

Congrats on moving forward. Wishing you continued success. Constructive criticism; Turn the music down by 50% on the video, it interrupts your message. Great enthusiasm though. New name So-So, I can live with it. To me it does not present a commanding business statement as something I would be boldly saying as a site name. We as users will be presenting your name with our Logo’s and correspondence. I hope you test marketed the name and it came out positive. Good Luck.

Glad to see you expand your vision – I know that means you’ll be offering me more opportunities to grow with you!

Nice new name. Still works. I personally 100% confidence in you.

Loving the new branding so far, keep it up!

While I am pleased that you are making efforts to stay on top of technology and looking forward to improvements, I must admit that I don’t care for the new name “Hightail”. We use services for business purposes, and I think the new name can have some negative connotations. Much more comfortable in business environment with the name YouSendIt.

ha, most people only know dropbox, nobody knew yousendit – and now you change it to hightail. fail.

It has a nice sound and opens a multitude of possibilites.

“YouSendIt” is better! :-P

Looking forward to continued support on transporting swag to clients all over the world

Also… The red septagon with the H bar in it – – although not an octagon, is suggestive of a Stop sign. H is reminiscent of a Hospital sign. And in math a bar over a symbol is also kind of a negated logical result. I am sure you debated these downers. Again, good luck.

Well not impressed with your initial announcement email. NO instructions about gee, do we still access through YouSendIt.com or now we have to go to Hightail – where I am now and I see no log in or any instructions to people who already have a paid subscription. A brand is an important thing, and whoever is advising you on how to transition sure struck out on this first announcement.

Huh? yousendit makes it crystal clear what you do. Hightail is obscure. Why the change?

Excuse me, we just sent you a nice comment simply stating we like your new name and wishing you to break a leg, and you didn’t approve it? I’m confused. Would you kindly explain why? Thank you.

Seriously? I think some branding agency just sold you a bill of goods. YouSendIt is WAY better. The paper plane icon identifies being able to send large files easily. I just want to hightail it outta here in the opposite direction! Fail.

As the saying goes, “If it ain’t broke, don’t fix it.” But if something was broken, then I guess a name change and rebranding was in order. We just have no clue why. We also don’t know how the service will change. Most importantly, why that name? It means to run away…I think someone mistakenly thought it would be a good idea because it means to run away quickly, and speed in file sending is important. But it conveys an idea that I want to send out files that I don’t like or that have problems I want to get rid of. VERY strange choice. I am not sure I will like saying “I will hightail” a file to you rather than “I will send it via yousendit”.

HighTail — what a stupid name – seriously who are these people who think it’s a good name? What on earth does it “convey” to the end user ? NOTHING – it’s a stupid name

I echo the sentiments above >>>> Hightail? Really? Love the enthusiasm shared by the upper management staff. What about your “underlings?”
How do they feel? I loved “yousendit” much better. Of course, just my opinion. Best wishes to all!

Is everyone who comments on this a CEO? Well I am a founder. “Hightail it to me, Hightail it to you, you can hightail it anywhere. Hightail is an empty vessel just waiting to be filled with meaning”! (Watch the film)
Blimey that is some marketing rhetoric! Really, you want your brand to be an empty vessel waiting to be filled with meaning. People won’t wait too long for that meaning. Better get your skates on! I get it and the reasons behind it, but I really don’t buy it at this moment in time. Yours, waiting to be convinced.

One thing I’d like is for you to increase the size of content that can be sent for free. Some other companies who did not change their names offer much more than you guys and that’s the reason I seldom use yousendit/hitail or whatever your name is.

this site looks horrible on mobile. did you do any user testing? #responsivedesign

It’s the New Coke all over again. Yousendit perfectly encapsulated your services. Hightail-huh?

no one cares, keep the old name

What a shame you are retiring YouSendit. It’s such a stong, catchy and well known brand. It’s also descriptive of the original company business. For example, Citibank is no longer just associated with NY City, and has been able to grow internationally without changing the name. Countless other brands have done the same. This moves makes no sense to me. Hightail is a the complete opposite. Of YouSenit It’s not catchy at all, few people understand the meaning, it’s difficult to associate with your services and creates confusion. Saimply sad.

I’ve used and advocated YouSendIt for years now. Is it now in retreat?

Don’t understand the name change and I don’t really care for it. I liked the name yousendit – it says it all – the new name means nothing.
You wasted all the years of branding and recognition that yousendit has.

This is the dumbest idea yet for main reason.
Yousendit means you send it what the fuck is hightail.
Everytime someone wants to make things better for us they screw it up like now not happy shmucks morons.

Don’t care for the name. Yousendit was easy to remember, did not sound arty-farty, and did what it said on the tin. Had loyalty to old brand, but not sure I will subscribe again when I now have Dropbox. Hightail is so negative, like let’s hightail it outta here!

Hi Folks,
What dose this name mean. What dose it stand for? I, like others think this is really a stupid name for a company that dose what you do. I have been using your service for a number of years and the only thing wrong with your service is the incredibly slow servers you have. That is why I went to another sharing company for a time. I think you need to go back to the original name or think of something more meaningful.

James

“The opportunity for Hightail gives us an empty vessel to fill with all kinds of meaning…” exactly. you just traded a full vessel for an empty one. Been a yousendit fan for a long time, I’m not a fan of this rebrand.

I would also echo other users comments that hightail essentially means to flee or retreat

It seems like a bold move, but that’s what make’s us grow isn’t it?. I hope you still have the same high level of service and dedication to have a good producto with hightail, because that is what matters most.

…..what were the 2nd and 3rd choices ???

Really, really dumb on many levels. Makes me want to switch immediately. I don’t want recipients to get something from a service that sounds so stupid.

Was there a legal reason for changing the name? YouSendIt ‘does what it says on the tin’, like WeTransfer. I hope Hightail works out. There must have been a reason to change from a highly descriptive brand name that’s recognised around the world to one that people will need to digest and remember. It’s a competitive marketplace with Cloud-based solutions popping up everywhere, so hopefully this will be a positive move for the company.

Unfortunately I do not like the name change at all. I wish you had asked people who pay for your business services what they wanted. We needed a name that is easy to dicerne what the product does when it arrives in an email box and YouSendIt did just that and never confused the user. In fact you had the BEST name and the BEST website and that is why you were chosen.

When I send an email request thru your company website I want a FILE in return or I want to send my files. Something that was too big to send thru regular email.

As a company you may want a different name but as a user of your services the name does not represent the service I need and am paying for.

As an end user – we USE your products we don’t participate in name games and our customers are not brilliant. In fact your drop box was easy enough for my 78 year old dad to figure out.

YouSendIt was exactly why I am paying for your services. I want people to send me things and vise versa. Hightail does not represent the services I use. Why not change the Parent company name and not the service name. This looks like what you are actually doing anyway. Think before you act – it could be the reason why I switch and pay for dropbox.com

Please keep the YouSendIt name – change the Parent company name only. Or you may cease to exist from such a bad business decision.

There are only 2 big names in the file sending receiving industry. Why on earth would you want to change?

The only thing Hightail may do for your company is make it disappear and high tail it on out of here.

The YouSendIt branding was clearly superior. The paper airplane logo had so much more marketing appeal than the word “Hightail with a red bar above the H”. I’m very surprised and find it a little disappointing that all of the appeal and brand recognition of YouSendIt was discarded so easily. Despite my negative senses shining through this comment, I do want to wish the best of luck to the new Hightail branding and marketing plan. Best wishes.

Did you consider the impact to your paying clients??? Our office provides YouSendIt as a convenient way for our clients to return information to our office. We now have to go and update all of our printed client materials!!! Seriously???

“Hightail”, sounds to me like a very expensive escort service, not a file sharing company. I am sure there is some big deal reason for changing the name, but now I have to let all my client know that YouSendIt no longer is going to be the source for files I send them. I wonder how many will block something called “Hightail”.

Congratulations on your new Brand name and logo! As an artist, I’ve had lots of reason to use your service – with lots of high res graphics needing to be sent . . . and fast! You’ve never let me down, and I look forward to your excellent service in the future – as Hightail!

I really like ‘YouSendIt’ and for me it became THE way I was telling folks I would get something to them….’i’m going to YouSendIt…’ and they would immediately know EXACTLY what I’d be doing. Change is great if needed, but if it ain’t broke it don’t need changing. For the Brit who said Hightail isn’t a word used in the UK…. I’m a Brit and I’ve used the word all my life, even though I’m now Stateside. What will those of use who pay need to do, if anything, or will our subs just be renamed as well? I wish you luck but I think you could have worked with the name/Brand you already have. It’s established and part of the vernacular. Now we’re going to have to explain….’oh yes, it used to be YouSendIt.’ For many, myself included, changing the name doesn’t change what I will refer to you as!

What a waste of time and money!

To Hightail means “to go as fast as possible, especially in fleeing.” I think you should fire your branding people because this is a terrible name change. YouSendIt tells the world exactly what your site does.

I’m very appreciative of the excellent service that yousendit has provided over the last few years and am looking forward to hearing more about your future vision. The new look is bold and the name is provocative (as evidenced by all the comments it has elicited:). As humans we resist change until it’s proven to be positive. Wishing you success!

I have valued YouSendIt’s capabilities in the past, as the best of the file-sharing apps, and I — for one — like your new Hightail name. To me it connotes the high tail of the white-tailed deer escaping danger at graceful full speed. I look forward to any new features commensurate with your great new name!

Agree with those concerned about the name change and the lack of description. It’s unlikely you’ll reconsider returning to YouSendIt, so this paying customer is wondering what other services are available.

Wow, mistake! I am going to Hightail my business away from you guys and move to one of the boxes or clouds. They offer bigger transfers anyway.

Instead of changing your name you should have beaten your competition by increasing your send size limits and reducing the amount of times your emails land in the spam folders of our clients.

This looks like an SNL Digital Studios skit. “You can HiTail it to me, I can Hightail it to you”? Can’t I “I send it to you and “You send it to me”? Please spend more money fixing your incredibly buggy iphone App. Seriously considering dropping my paid subscription. Wow.

Frankly, I find it a bit bizarre that the first mention I ever even hear about proposed changes at YouSendIt makes no reference whatsoever to what’s going to be better about the service and makes a HUGE deal about the branding name change. Sorry, but I agree with those above saying “Hightail” is a strange choice. Think about “Vimeo”, “iDriveSync”, even “Dropbox”. Their names reflect exactly what they do. If your marketing team spent the time and money to explore thousands of new names and decided on “Hightail”, well, the last thing I’d do is devote an entire video to explain to the world how much you’ve put into that process. (And I really do wonder if you consulted any users as a focus group per se.) All that said, I really do wish you the best, because YouSendIt has always been known for its rock-solid stability in the file transfer world. So I am hopeful the new substance behind the style of “Hightail” will make us forget about the rather pointless branding issue. But if I were you, and I wanted to build interest in a major change that seems to be coming, I’d be sending emails along the line of “Only x more days until the answer to ALL your file transfer, sharing and screening needs … from the company you’ve grown to know and respect … YouSendIt.” Sorry but I just hate to see style obviously assuming a higher level of importance than substance in your new efforts. I hope whatever you’re planning to change makes the new name irrelevant. We’ve all been looking for a new “Mobile Me” substitute since Apple decided to bail on everything related to professional users (Final Cut Pro being the most painful example) in pursuit of even greater profitability from the masses. Perhaps the new “Hightail” will be it. I hope so. But it worries me a bit that I appear to be seeing a video embedded from Vimeo … and that you feel a need to devote so much time and effort to just explaining why you chose the new name. It has “in-house controversy about the new name chosen by the new boss” written all over it. Good luck! Have to hightail it out of here now.

Look, I’m a customer and I say, love the Yousendit, lose the HighTail. What’s going on over there? Is this dumb corporate speak?

They say, “Don’t f**k with your brand. Often a major error. Look what happened to Howard Johnson’s, NBC, etc.

But the service is the hting. Keep it simple, keep it affordable, I’ll stay on.

– Loren

Congratulations!! and good luck!

Thank you for telling about yourself; as a Multi year loyal paying customer, it makes me wonder: what’s in it for me?

Maybe an idea to start there: crispy, short, whats in for me? And why Would I give up dropbox and box.net? I became a client to be able to send secure large amounts of photos to my clients; now what more will hightail do to make my life easier in exhange for my loyal payments ? Spare me the corporate talks, 3 min clips and me changes; the client is the only source of profit [drucker]… So, what’s concretely in it for me

Congratulations! I am curious see what is in store and if the features are better than Pogoplug secure storage and sharing.

I think you just got Hightailed by your marketing team.

Wow….this must be a joke…. I think I will Hi Tail it out of here.. wonder what the share holders will think of this expense?

Thanks for the email and the video. The transition to the new name is important, and it seems like you are making the right moves there. However, I personally don’t like the new name. I use the service for business, and the name puts you into more of an end-user category in terms of image, IMO. The first thought I had was to look for other services. However, I’ve been happy with your services and would not leave otherwise.

Perhaps you could offer some of your loyal customers a free branded option so that we can avoid the new name altogether (or at least to minimize the impact of it). Please contact me in order to keep my business and perhaps gain new opportunities.

Thanks!

I don’t like the switch. YouSendIt was sticky. I always remembered it and have told a ton of people about you. Hightail doesn’t describe what you do. I would have recommended creating another website for your new service if it is that different and using a new name for that. Yousendit is perfect for what all of us (your customers) are using it for.

Time will tell but a new name for all of us is irrelevant. What is in it for us? I’d much rather seen an announcement about a new product or offering. You’ve spent so much time, resources, and money with rebranding. I wonder where you would be if you would have focused those resources on understanding us (the customer) and bringing another solution to the table.

Wow you really aren’t posting my G rated comment. Double wow…

Yousendit sounded professional and business-like. Hightail does not. I don’t mind a name change. Just wish that you picked something more professional sounding. I’m sure it’s fine for the creative industries. For those of us in conservative industries, Hightail is a bit of a stretch.

Really, REALLY bad idea……. Your name described what you did. Now it doesn’t. What complete idiot decided to do that????? Your URL will now be irrelevant.

Bad branding move – loved the former straightforward name that was backed with significant consumer confidence. YouSendIt told us what it was about at a glance, no reading/marketing necessary – just sayin’!

Quite frankly, if something works, and works well, why change it? I think the name does not work, it certainly does not fit with the definition of the word “hightail” as others have commented. “YouSendit” works perfectly. While you might have found that it does not brand what you plan to do in the future, it works now. I might have thought about the change of name when you were ready roll out new products that would be better served by the Hightail brand. Right now, it really does not work for me. But, as a very satisfied user of YouSendit for many years, I do wish you all the best and continued success with the new brand.

I don’t get it. Hightail in general is used as in fleeing as fast as possible. Thats the first thing that comes to my mind. Still a good service and I will continue to use it.

Congratulations on your re-branding as Hightail. You must have some interesting growth plans to make this name stick. As a branding person, the name seems on first impression to be a great name for a cocktail/energy drink. You drink it and hightail it out of there. Also, I think of hightail as illegal activities. Rob a bank in a western movie and hightail it out of there (reference to the horses tail). So if documents are stolen in a corporation using your brand and it makes the news, I think you may have a branding issue. To me I connote hightail with illegal activities. Yousendit is memorable.

YouSendIt was one of the brightest spots on my Home screen. I could always count on large files to transfer easily. Now it’s a potential liability. What I want to know is how much this is going to cost me in terms of lost time–in reconfiguring the settings? And lost face–when I have to send stuff to France with this new unwanted linguistic baggage (how did you not research that?!); and probably, lost money when there will be a surcharge to renew my subscription to cover your losses on this ill-advised move. White letters on a red ocatagon mean STOP at the most subliminal level. So much forr “speed” and “agility”. I think you need to make a special offer to your current paid subscribers. For staying loyal to you through this branding transition there should be a free extension of all current contracts for a season or two. Deal?

Sorry to hear about the name change. Hightail describes leaving with haste (retreating) and of course can be “misinterpreted”. Yousendit said so much more and left no doubt about the site we were asking our customers to use. Very disappointed and will probably use dropbox now; it’s recognizable like yousendit was.

HighTail vs YouSendit, this will take some getting use to. Yousendit, you already have an idea to what is supppose to be use for by just hearing/reading the name. On the other hand, ‘HighTail’… Just reading or seeing the name, I have no idea what it is. If it wasn’t for the email stating a name change and reading the post here… I would think it has something to do with horses or something close to that field.

I just hope with the name change, the quality of services doesn’t either… But will be excited to see the change that is coming…

This is very interesting – Did any of these “young corporate folks” ever hear the expression “hightail it out of there.” That statement means “get away from it – move on – next – not a good place to be – move away.” Thus, for me, the name “Hightail” has a negative connotation. The dictionary defines hightail as “to move at full speed or rapidly often in making a retreat.” Time will tell on this name.

Changing a brand name to something meaningless doesn’t make sense. I hope you have the budget to support it like Nike does. I was glad to see a female exec in the video though. 1 out of 5 isn’t bad…is it? Disappointing.

Considering the comments are about 60% to 40% supporting the name change, I’d say you made a poor decision on the name change. YouSendIt said it all in a nutshell.

Wow, whose idea was this? HighTail, as a brand, sounds a lot more like a shady escort service than a professional file-sending service. As an expression, it just means to run away quickly! Been a long time Pro customer – and have really liked the service – but, our company also has a brand to maintain – and we want to associate with other businesses we can proudly mention to our clients. Not sure “HighTail” will work in that regard. A much better result could have been accomplished by simply revamping your YouSendIt logo and web site — and adding new features.

Hmmm…I can see what you are trying to do…use a verb as a noun so that people will be more inclined to use phrases such as “I’m gonna hightail it over to you.” or “I’m hightailing it to you right now.” It gets tricky when people start saying or are inclined to say “Did you get my hightail?”… not so great…

So I get it, this was the reason, but all the fluffy talk about creativity, passion and what you aspire to become, is lost on me, and doesn’t fit.

As others have said, “Why fix something that ain’t broken?”

Hightail usually means to run away. As quickly as possible.
Sounds like too many committee meetings without much vision.
Does this mean I have to notify everyone who sends files to my yousendit account that that account no longer exists? Many of them don’t have accounts, so won’t be notified otherwise.
Thanks for that…

What, did Novant Health give you a good deal on the leftover H they punched out of their new brand? = )

You are kidding aren’t you? You have gone back to square one!

Sorry, just hi-tailed it outa here… off to wetransfer.com

Interesting move. I hope it works out well for you, although it will take a lot of work to get there.

I have to wonder, if you’re explaining this re-branding as an effort to open your company to more opportunities going forward, why not use Hightail as your new company name and keep YouSendIt as a product that your company offers in addition to new products (with equally descriptive and great names) down the road?

Congratulations…….. Change is always positive….. Waiting to see the roll out….

If the brand continues to deliver (no pun intended) on its mission, then I don’t really care what it’s called. That said, I think the new name is meaningless and the introductory video and blog post, utterly pretentious. HighTail may connote speed but YouSendIt was empowering. A very silly and unstrategic move.

I hope you held onto the “literally thousands of name concepts” you rejected.

“YouSendIt” was descriptive, but didn’t sound terribly professional. OK for personal stuff, and for photographers and other creative arts types, maybe, but for a law firm or financial services company — ehh, not so much.

“HIGHTAIL” is going to be a bit of a challenge to market. (So was “GOOGLE”, but billions in revenue made it a bit easier for them to get taken seriously.) You might want to tack on a tagline, until the name is associated with the product, e.g. “HIGHTAIL cloud solutions” or somesuch.

Same fine service, so I’m cool with it no matter what you call it. Good luck!

100mb to 50mb, thanks for lessening the limit for free users.

Love the service. Confused by the new name.

Changing your name to not hold yourself back is aces but it would take a Steve Jobsian Reality Distortion Field to make Hightail work for people outside your company. Really.

I suspect as your re-branding team went through their process their perception of the word Hightail changed. That can happen in a group but I still think the name is confusing and somewhat negative to anyone outside your company.

Selling Hightail to new customers will take a *tremendous* amount of resources to get anywhere near the current understanding of what your company does with the name YouSendIt.

Quite honestly, I do not like the new name. The old name was recognized in the industry and related to the use of the product. I do not have the necessity to use the product frequently but when I do, because I am going to ‘send’ something, the name springs to mind. To me, this new name bears no relationship to the product.

Seriously?! Are you high . . . tail?

Like many of the other responses, I strongly believe changing the name YouSendIt to Hightail is a BAD MOVE! (that’s like Apple or Windows changing their names to something else… which is clearly RIDICULOUS, as their names, like YouSendIt, have already become household names, infused into the lives of their audience) … And so, I seriously hope that the service that Hightail will offer, meets and exceeds the performance and high expectations of the YouSendIt customers you already have! I have watched your video and listened to the alleged reasoning behind the name change, and IT DOES NOT MAKE ANY SENSE! As a Creative Director and Brand Specialist, actively working in my field, I can tell you that all the connotations and symbolism that you are trying to attach to the name Hightail does not naturally come across to the client or customer! Instead it all seems quite fake and false… As though you are trying to hard to sell something that isn’t!

YES, I get that under the YouSendIt brand you wanted to expand and be viewed as more than a file and document sending company. You mentioned that YouSendIt customers and people using the internet share more than just these… They share their ‘passion, lifeblood, work and the things they care about’. Good reasoning yes, that could all be incorporated under the YouSendIt brand… As you can more easily SHARE and ‘SEND’ these things than HIGHTAIL these things! Hightail just does not have the same depth as YouSendIt does! And instead of YouSendIt being replaced by a name that carries more weight and understanding, Hightail carries considerably less! This, as an ironic consequence, this now makes what your Chief Product Officer, Matte Scheinker all the more true of your new ‘Hightail’ brandname: “There are so many factors in business that are working against you… The one thing you don’t want working against you is your name! You want your name to help you… You want it to lift you, you want it to push you in the right direction!” While this may work for you, the name Hightail does not do that for your client, consumer and target audience!

Even at a very basic level (see the dictionary definition), while the word ‘hightail’ connotes speed, it does not do so in a positive way, as it means to ‘hurry, rush and scamper’ as in to ‘hightail it’ out of here! And if you were to go deeper into the origin of the word hightail, the dictionary.com definition states ‘1885–90, Americanism; high + tail’ is a ‘reference to the raised tails of fleeing animals’. Thus, the speed created by something trying to scamper, rush, get and run away (in fear) from something! Hence, even the sense of agility and speed created by the word ‘Hightail’ suggests weakness, rather than the strength found in ‘sending’ something (where you and the user exude definitive control).

If I were you, and felt I needed to stamp my authority on the company by changing its name, then, I would have chosen more wisely, and found one without negative connotations. More likely though, I would have kept the strong YouSendIt brandname and used my advertising/branding budget to expand the concept behind it. An easier sell, as the YouSendIt brand is intuitive, and already well known and loved. Heck, you have already bought the YouSendIt company, why not expand upon the strength of the brand, instead of trying to belittle it?

Hi! Hightail. Congratulations. Brace up for the challenges ahead.

YouBlewIt

As a customer partial to the service — I used the free mode for years before signing on as a paying customer in 2010 — I’d like to wish you guys well. However, I also have to think about moving on.

The video gives absolutely no hard indication of what you’re going to do; I’m guessing it’s going to be more of cloud-based services (“beyond ‘send'” seemed to be the mantra), but I’m already getting a batch of quite-good services from major market players (Microsoft, Apple) for, well, free. What could I possibly get that would make it worth the purchase? Uh, nothing here, not even enough for a PowerPoint bullet list.

The other thing is that every person in this video talks as if if they’ve drunk the corporate Flavor-Aid and are trying to explain why we need to dream the big dream with them. Nobody looks into the lens to talk to me, the customer. Nobody seems to be working, save for the staff working on … marketing materials.

Didn’t anyone take this outside the company beforehand to get reaction of people not directly in the process? And didn’t anyone think of, well, rebranding the company and keeping YouSendIt as a product name — at least until there was something to really buy other than YouSendIt?

Whatever’s being offered better be great — because if it looks like most of the effort went into a cool new brand, I’m wasting my money.

Why change the name? Yousendit is basically a household name. Hightail is, for the most part, known within the phrase “Let’s hightail on out of here!”. LAME!

The word “hightail” always takes the object, “it.” You don’t hightail here and there, you hightail it. From the Word Detective: “Many animals, including deer and horses, raise their tails when they flee, making the action a good metaphor for a panicked retreat.” The visual reference, is, pun intended, telling. YouSendIt has created quite a challenge for itself. Good luck.

I have to agree with the majority of comments already posted – as
Michael Crane so succinctly puts it “If it ain’t broke – don’t fix it.” I sincerely hope that all the marketing hype around your new brand doesn’t result in loyal YouSendit users hightailing away as fast as possible.

High Tail generally refers to deer running away, at least in the Northwest. I love Yousendit; it’s simple to use, and doesn’t cost a lot. I’m having difficulty with the thought of sending my clients an email:
“your files are coming via Hightail…”
Bad move.

Did you get bought-out? Sounds like a committee worked on this one.

Nice lettertype but odd choice of name change when you’ve become a fairly established brand. Hope it works out for you…

Wow, you block comments even when they are G-rated.

This change is really ridiculous. So many of our customers have become familiar with YouSendIt and trust the service. Now we start all over again to convince our customers which include government agencies with high security network filtering that the new name is all ok to accept. Really looks like a marketing grad playing with theories from his student days.

I love Hightail, and I got it immediately. “Yousendit” was a goofy name and I was embarrassed every time I had to type in the url. I’m in the web industry and it’s important to me to feel proud of the services I use. The rebrand makes me MUCH happier to use yousendit. I was always looking for something more modern.

It makes me think the company is looking towards the future, and might finally compete with my other favorites like Dropbox and Droplr.

GREAT JOB, that took guts!!!

With such a ridiculous and meaningless name, you won’t attract new customers. YouSend it was speaking for itself all around the world because everyone in the world knows the meaning of the English word SEND. Stupid choice indeed!

Will use service today because I’m a paying customer and need to send something right now, but since I also right now found out about your name change, I believe I will switch. The name is horrible and as so many have said, means absolutely nothing for your business, and frankly isn’t something I want to send to my customer base.

I hate it. This could end up being one of the worst marketing blunders ever. The name “YouSendIt” is what made them move forward. They are trying to create a verb out of Hightail when yousendit has already been used as a verb. Maybe look at the definition of Hightail in Webster before re-naming your successful company (despite the lack of profit). The definition basically describes what the company just did “to move at full speed or rapidly often in making a retreat”. They are moving full speed…backwards. You have one of the most powerful names in file sharing and you change it. Somebody needs to be fired for this one! Just keep the product name (YouSendIt), change the company name and roll-out a new product with advanced features instead of risking your only product. Just don’t name it Hightail.

SWM with big file seeks SWF to Hightail, pix & videos a must

the stuff that i´m sending are really files.
not my life, and not anything else.

when i used it, my customers understood right away what it is/was.
It feld safe and professional.
The name, logo and colors where light and clear.

I live in europe.
Nobody would understand the new name.
They wouldn´t know how to wright it or say it.

From my taste of Design:
don´t like the Typo.
don´t like the colour.
don´t like the word.
the video isn´t saying anything.

Unfortunately the first thing that came to mind when I heard he new name was hopping in my care and hitailing it out of here…..or being hijacked or whatever, it was all negative…..I love yousendit and refer it to everyone I know…..not so sure about this new name and hope it doesn’t bury your business….One this is for sure…. HITAIL is NOT a fresh new name or face for you… it says nothing of what you do and has so so many negatives attached……

Good Luck with the new name. I’ve had great success using Yousendit for the large files we send I hope all stays the same and the only thing that will change is the name. (I don’t really care for the name change though it sounds like a childrens book).

I think this was a horrible idea… I’m an accountant and now this is the convo I will have:

Me: “Hey, why don’t you use HighTail to send your super secure info to me Mr. Client”
Client: “What the heck is HighTail?! ”

it used to be “Hey let’s use YouSendIt to send me your super secure info… client wouldn’t even blink an eye.

Changes will be rolling out starting tomorrow. Refer to these FAQs for more detail: http://support.yousendit.com/t5/Say-Hi-to-Hightail/YouSendIt-is-now-Hightail-FAQ/td-p/44628

What a stupid name. You switch from saying “You send files” to “I’m gonna hightail it outta here.”

Ridiculous.

We’re long-time paying customers and will keep using it, unless there are other, bad changes involved, but when our customers were told we’re sending them files with “YouSendIt” it was obvious that we were sending them files. Now, they’ll read that we are hightailing it out of town, and somehow that means they’re getting files?

Really dumb move, although maybe people who who ftp “passion” instead of documents will love the name change.

Ed
Grants Pass

As someone involved in naming and graphic design I’ve used your file sending services many times. Despite your new CEO’s explanation, & the accompanying video, I still don’t know why there was a need for a name change? I understand I’m not in the need to know column. You seem to have not articulated the point. There are so many negative connotations of the word Hightail. As others have said, it appears, at least on the surface, to have been an unnecessary move. I remain unsure if I’ve been dazzled by your brilliance or baffled by the BS.

Really? The new CEO thought it was a good idea to change the recognizable brandname of a successful company to a word that means to run away???
Verb1.hightail it – flee; take to one’s heels; cut and run.

Well well well… thank you HighTail for giving me fuel for another blog post… who in their right mind would make such a dumb move? All brand equity carefully built over the last few years – thrown out the window. This is about as stupid a decision as Netflix’s attempt to rename its DVD mailing service to Qwikster a while back. I guess some people just don’t learn from the mistakes of others.

Big mistake taking a brand that told everyone exactly what you do, to something needs explanation. The new name has more negative connotations, it switches people off straight away. I agree with above. If it wasn’t broke why try fixing it? Total waste of time and money.

Changing an established brand name is brave with a capital B – for years now whenever I’ve needed to send something yousendit.com was top of mind – a name that says what it does as the web address. Hightail doesn’t work anywhere nearly as well and the fight to get back the brand recognition might very well be an extremely difficult job. There is the danger of clients ‘hightailing’ it to other companies whose brand name comes to mind more easily.

Surely there has to be some other explanation for taking an excellent and totally descriptive name with an equally strong logo and changing it to a word no one has ever heard of and — at least to me — brought the word Tailhook to mind with all of the negative connotations of that descriptor.

Changing your brand name is a tough decision that requires gutts. It’s something you seldom want to do. Sometimes you have to. No doubt this was the case. All the initial negative reactions are natural and expected. In a few days they will all have faded away.

Hmmm…(as i rub my chin with one eye-brow raised while i contemplate) …….hightail, huh? Ok. Let’s hope it was not some corporate “suit” with a “marketing degree” trying to make his mark is who lobbied for this drastic change….

Read a lot of the comments so won’t re-hash what they said…just to say I don’t think YSI held you back if you wanted to grow. And my first thought was, “Retreat fast???”

My question is, what is the line over the H in the logo mean? Usually that is over a vowel, so what does it mean over a consonant?

There is a hidden meaning to the line above H, look closely & you might catch it!

Hightail = A really good hipster creative agency selling CEOs on a concept they loved. This new brand will date, hopefully they service gets better because yousendit was great.

I loved “youSendIt”, and am now looking forward to building a whole new business relationship with “Hightail”. Your new business concept is really exciting. I’m on board all the way! Cheers Mike from Oz!

As others have already said, “Hightail” is not commonly used in the UK and the name feels crass and awkward. UK also has the experience of another new CEO who took over a postal / shipping company with a good brand name in Royal Mail and changed the name to Consignia – how inept could that be? It did not last long and the company is again trading as Royal Mail.

There was/is nothing wrong with the name YouSendIt. Truth be told…YouSendIt was/is very relevant to what we use the service for which is to send files of various formats. What does the name Hightail have to do with the nature of the service?

Oh no! ..my animation company is called Monkeystack ..half this list is going to ‘literally’ assume that we stack monkeys .. I think the ‘describes what you do..’ comments are misguided. Ambiguity gives you scope. Samsung ..is that a guy called Sam that finished a song? …so confusing ….

I have been introducing people to Yousendit for years as a good reliable ftp service with (I suspect) many people not using more than the secure file transfer capability. “Yousendit” described just that.

I will feel a bit odd trying to describe a trustworthy and secure ftp facility as “hightail”. What I immediately imagined was an animal (cat, deer) walking along, with its tail in the air – and what is therefore immediately obvious? Good luck with your personal ambitions, but I’m not sure Hightail is what the world needs now.

Regardless I will persevere and judge on the ftp service, particularly security and pricing.

You have me thoroughly confused – I have a YouSendIt account. But you are no longer YouSendIt. But when I click your link that says JOIN HIGHTAIL it opens to YouSendIt. Could your launch be a little more clear? A Branding Genuis/Guru once told me: “A confused mind says “no.”

What rubbish! It does nothing for me and my business except confuse my clients and me, until you explain the benefit which offsets this significant cost. The obvious question which you didn’t answer in your “shiny” intro is “Will I need to change anything in my system, which works quote OK?” Genuine logical people don’t give a hoot about shininess or branding – we just need something simple that works.

Gen Y rubbish!

HIGHTAIL! Really…… To tell you the truth HIGHTAIL don’t make any sense at all even it mean “moving fast” did your people get this word in the dictionary?

yousendit is already a very good branding and it make sense it describe what it does.

Comment on the logo HOSPITAL Stop? or a Helli-pad? maybe a security company? The logo is strong but it does say anything about your company.

Hoping the money you guys spent is worth-it. Video waist of time… didn’t excite me at all, even the cast in the video looks uneasy with the brand name changes.

This will be a big challenge for you guys to get this up, hope your marketing strat works.

Congrats but have to agree with a number of the above. The name YouSendIt was far better. It was to the point of what you do and most of all very, very easy for everyone to recall. I can’t ever remember anyone asking me “what was the name of the site again”. I had an uncle who had an expression I have never forgotten, “leave well enough alone” similar to “if it is not broken don’t fix it”. I can only imagine that there is some legal reason for the name change, but even then the new name is wanting …. badly.

I think the post by Peter indicates that your whole marketing department involved in the renaming should resign. His post: “Oh dear. Hi-Tail means, “Verb. high-tail – retreat at full speed; “The actress high-tailed to her villa when reporters began to follow her to the restaurant” flee, take flight, fly – run away quickly; “He threw down his gun and fled”…”.

Hell I can’t remember it even now and I just read it at the top of this page … Hi-something. Hightailing! That’s it! I fear that you might find a fall in your new users rate due to the rebranding but existing users probably won’t be “hightailing” it to another brand unless you’re planning on making the same “rebranding crew” also work on services too.

What do you call a user of your service? What is the action of using your service called?

Why would you change your name from a descriptive and well known name to one that does not describe your business and is unknown?

It would have been nice if your announcement included some useful information, such as what url should I go to, is my log-in still good, are my folders still accessible. You already had my attention but did not use it wisely. I don’t want to have to wait for another email or two to find out if and how one of the tools I use to get my job done has changed.
I wish you luck. But please value your customers and their time.

New name is very bland. Branding looks ok, but why the hell if you’re rebranding, do all the links point to a YouSendit branded website and the homepage of hightail.com is just a landing page letter? Why not actually launch the redesigned website when you’re making this rebranding. as your own video said, you only get one chance.

It looks like you are only half changing, by sticking with the yousendit website, maybe you anticipated the reception that the new name is bad and that’s why you only went half in, so you could switch back…

Will continue to support you guys even what ever company name you change your brand name. :) Cheers

I don’t understand the new name….the previous name is miuch better and it attracts more customers….

Good, as long as it is not a tail between the legs but a wagging happy tail, as an older happy user of yousendit, i am ok with the change of name. What’s in a name as William S. once said. As long as the service and possibilities are still the same. A new name might ignite a new spirit among those who work for the hightail company. And sometimes, in times of economical crisis, a new spirit might just be the needed thing to continue and find new markets. Good luck hightail people, don’t be disappointed about the negative (scared?) reactions of the people above. Now, for the older lady, do i have to download the program again, this time asking for hightail or what do i do? Yeah, a little blonde, sorry! ;-) Marleen

I have always loved using yousendit.com … so easy to use. No change of loyalties for me unless your service deteriorates and I can’t see any reason why it should. I believe it will only get better. So, good luck.

I agree with so many of the comments already posted. Why change the name? I have used YouSendIt since I bacame self employed and trusted it completely. Improve, update but to rebrand with a new name is totally confusing and adds hassle when none is needed. Why?

I’ am always interested in inovative idea’s and solutions …. if they are for the better ! .

in this case .. i have my doubts …

When you have a name that says it all … why change it into something that says nothing, is not even easy to remember … yousendit .. is a service you do not use every day. So when needed it has to pop up in the top of your head as number 1 ! and that is exactly what ” Yousendit ” does ! it pop’s up before the competition. Why ? because it just does 100% what is in the name. with HIGHTAIL … i doubt if i even will remember it after a week ! let alone, after my annual holidays … . By changing the name , I guess you did the COMPETITION a HUGE favor !!! ( ok i now only time will tell ) But what i see here ,is from a perfect “underdog” position that had it all to make it with the right promotion !! to a cocky name that sounds more like an empty meaningless box… ( witch is even said in the video by the ceo ????? Hello … changing the name and not yet having a clue how to fill it … !!! guess all is in the cloud .. even the brain ;) that means it is there somewhere but nobody knows where !!! …. about the video itself … please be unique as you claim to wannabe because copying hte Apple style … sorry does not work. looks more boring than interesting … certainly if you listen to the content ..! I appoligize for my critcal voice, but i still wish you and the company all the best and a lot of succes !!! and who knows i might remember your name and website one day .

Will we have the same service that yousendit provided? It is not clear from what is said on the video

Will we still be able to use the yousendit.com addresses for our clients/customers?
I am sure you will still retain possession of the yousendit.com domain name. Microsoft rebranded their web mail service (several times), but their customers can still use their existing Hotmail.com and live.com addresses even though they have rebranded to Outlook.com . Shouldn’t YouSendIt/Hightail do the same thing?

I also don’t understand why you changed the name. Your new logo looks to me like a stop sign…..I personally liked the You Send It logo better.

I agree with a lot of the comments. YouSendIt was a good brand, not too sure about Hightail, but all the best with it.

I did lose weight, thanks for noticing!

I don’t get the name change. I’ve been paying and using you send it because it was a simple, superior service and I loved the straight forward name. The new name doesn’t say anything to me. And it’s
certainly not more memorable. Hope the service doesn’t change in
a similar way…

What’s in a name? I don’t care what you call it as long as you continue to provide the service that I pay for.

Nice logo. Who is your design firm? Just curious…

Is my YouSendIt dropbox address still valid, or do I have to change it to Hightail?

People are so funny. Their business name is not up for a vote and classic how people HATE change, even if just a name.

Great to be innovative!!
I guess the “descriptive” name of “Yousendit” was right for what you did, but when you have more ambitions, it is good to change logo and name. I find “Hightail” promising.
However, I did not get , as yet, a good insight into WHAT you want to go doing. Still because of your enthusiastic presentation I expect a lot of it. Don’t disappoint me now and inform me :-)

Here’s hoping that the service remains excellent. But my confidence that it will is wobbly given this demonstration that your leadership makes changes that are distractions from your core service.

Here’s hoping that “Hightail” remains a useful service.

By the way: I really like the “Hightop” mark and your creative director’s explanation of it.

Wow. You just got lost in the galaxy of trendy, over-thought, non-referential “brands.” Hightail is something animals do when they’re scared. Love your product. I’m 53. It’s the one I remember.

We are having trouble logging into You Send It today, is there now a new page to log into or should our old links and passwords still work?

I get it. You’re changing the name to reflect your new ambitions of going from just sending files to full-circle cloud-based work collaborating. I’m just not convinced it’s the right strategy. You’re distancing yourselves from your core service with a highly accepted USP — “where I go to send files” — and moving into a murky environment already saturated with Dropbox and Google Drive. Good luck with that.

The new branding does look cool, though. ;-)

I HATE BEING TRICKED ! open a page , to Hello Its not this anymore its this after you give them all your info. GRRRR.

Hi, I am an italian former Yousendit user. I was so happy with Yousendit. Simple, clear, clean, quick. I often invited friends and collegues to make an account and we used it for work since years. The best thing was that it was NOT dropbox. Now Hightail makes it a lot confusing. I stopped to invite friends. I dont know if the new name says something to english people, but for us is meaningless and we even have spelling problems. I can’t remember it. The look changement is confusing, the former paper-plane was so appealing. And the content? Are you giving more? Are you hiding the fact that you are giving less? What I know is that with yousendit I dropped my folders to send in the app and it zipped automatically before sending automatically. Now I read that I have to zip manually my folder with my own software ad then send it as a file. Wow. So I still am using the old Yousendit express on the desktop. But what to do on the new pc? So the question is. WHY?? Why to change something perfect instead of just adding new cloud-based services? Is it just for FASHION?

Everyone in our office calls it yousendit still and will continue to do so. We have started using we transfer a bit as some people upstairs thought yousendit was finished…. why change the name, someone take it with them, own the rights when they left?

I agree with Chris’ posed on the 16th. With you send it I never had an issue. Now the two times I used it this week it didn’t work.

Seems like a wrong business decision. Now it sounds chineese.

Hey whatever happened to “if it ain’t broke don’t fix it”? Had You send it for two years absolutely NO problem now…can’t pin it to task bar and can’t send a damn thing what is it with you people? Are you morons or what? Everything was working fine then you up and change it..look at the comments of your customers you are ignoring us…you guys should run for Congress they do the same thing ignore us.

Hightail is buggy and annoying so closing my yousenditaccount. Bye Bye Brad

It would seem that no one takes any notice of past attempts to rebrand. This year Flickr changed its entire site without consulting the paying client, i.e. us. Then Photo Express did the same thing, both resulted in inferior sites and a mass exodus. The phrase, ‘if it isn’t broken, don’t fix it’, is one that CEO’s should have implanted in their brain.

Reading the comments above I now have no faith in the ability of ‘Hightail’ to send a large, hi-res file to my client and will be ‘hightailing it’ elsewhere else.

I too am very disappointed with the new interface. Luckily for me I didn’t delete the old desktop client at home. It still works. Not sure for how much longer but for now it still works. At work they deleted the old “YouSendIt” client and replaced it with the new “Hot Folder” WTF? I can’t just drag a folder of files to the client and “Send It” to a clients email address leaving it to zip and upload the files while I go on break or to lunch. If there is a way to do this I would love to hear about it! I personally think the re-branding was done to somehow seperate themselves from that “One-Day Event” that happened awhile back where nothing worked for about a day? I may be wrong but that is my guess. I just want things to work like they used to. Luckily for me they still do at home. I’ll be very upset if my old YouSendIt desktop client quits working at home. The Print Craftsman

Swimming against the tide, but I like the new name and look. It makes sense for a broader scope of products.

And it’s hipper :)

…bugs will be worked out with a bit of time.

Hi Brad,

Just saw that change. I really don’t care about the name. But if it just a rebranding, why I should have to create a new account ? I logged in with my Yousendit account and have to create a new access ? Sorry, I’ll go somewhere else…

Sorry guys – have to agree with the rest of the comments here. I think the general consensus is an overwhelming rejection of the new direction. I think you’d do well to consider reintroducing ‘Coke Classic’.

Something has changed with the speed of your service, it is now taking forever to upload large files, and we are on 100mb fiber so I know the issue is on your side. Have you implemented some type of tiering plan that only allows the people on the Enterprise plan to have the faster speed that everyone used to have? The Enterprise plan touts “Faster uploads and downloads available” so I’m guessing that means all the other plans are now “Slower uploads and downloads”.

Also, I have a real hard time with the name change. YouSendIt made perfect sense to me, Hightail just sounds stupid and I will never refer to your service by the new name. It just causes consumer confusion. From a marketing standpoint this change was really stupid.

What is “thrilling” for me is that after the warm (and conventional) welcoming of Brad, the CEO, absolutely every single post is indeed a complaint and after 24 of them before of me they don’t lower themselves to appear giving some kind of explanations.
I absolutely agree with all the precedent statements and don’t understand why any financial or company changes should affect a service that was working fine for all of us…

I’ve just tried sending out a document 3 times, very highly labor intensive. All 3 times it was a huge fail! Tried contacting tech help to no avail. Got a lame email saying that I may be contacted within 12 hours, are you kidding me? Have you heard of the term deadline? Why didn’t you leave the system alone? It was working just fine. Hate You, and I think that I will hightail right out of my account.

ALL my data online has gone invalid when i have just paid you 3 months ago for a whole year. HOW DARE YOU. Its straight thievery and considering how much time it takes me to upload everything since bandwidth is abysmal in India, its callous and inconsiderate beyond belief.