Guillaume Pascual
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Customer stories
How investing in collaboration paid off for DG Analytics
DG Analytics is a back-office marketing service for small investment firms. We spoke with founder Darien Gould about her niche service offering and how Hightail helped cut the time she was spending on creative reviews. DG Analytics offers marketing services to small investment managers My clients typically do not have…
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Marketing
This week in content marketing: making collaboration work
If (like Hightail) you had a holiday party last night, you may be feeling a little delicate this Friday. Which means it’s a good time to curl up with your device and check out three of our favorite content marketing reads from this week. Make collaboration great againProject management app Workflow recently…
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Customer stories
How Social Motion Media keeps video content moving
Social Motion Media is a digital content agency based in Vancouver. We spoke with co-founder and Creative Director, Jennifer Mawby about bringing visual art to content marketing and finding a workflow solution for the full lifecycle of a project. Social Motion Media is a digital content micro-agency We focus on…
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Team collaboration
How the Communicator’s Dilemma made a Slacklash inevitable
With 2.7 million daily users and a $3.8 billion valuation, Slack is one of the most celebrated communication tools and tech companies of the past few years. But more recently an increasing segment of its early adopters have turned against the service, starting a so-called “Slacklash”. To understand this turnaround in…
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Marketing
This week in content marketing: the state of social
It’s Friday and after as another week of getting stuff done draws to a close, you might find yourself with a little time to catch up on some of the latest industry insights. Here are our three recommended Friday reads. Design it yourselfLike most marketers, you’re probably under pressure to…
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Productivity
Go all-in: ensuring adoption for your new creative process
“You won’t be successful with a collaboration solution until there’s 100% adoption” Evan Shore—Vice President/Creative Systems Manager, Arnold Worldwide My head got a workout nodding to this quote from a panel discussion at the recent Henry Stewart Creative Operations conference in LA. With terabytes worth of files flying back and…
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Customer stories
The Phoenix Effect fans the flames of video content
The Phoenix Effect is an Australian video production studio, specializing in traditionally considered non-traditional communications. We spoke with founder, Nigel Camilleri about winning a Cannes Lions, getting involved early and how Hightail helps save money on post-production. The Phoenix Effect is a video production-based business I started out in the…
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How to Hightail
Don’t let them see you sweat: a clean way to present your work
A great idea always requires time and effort to become a great reality. Even the most brilliant flash of inspiration needs days of production, feedback, new versions and approval before it becomes a fully-formed piece of creative content. You don’t want your client to see all those discussions, debates…
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Productivity
The hidden costs of a broken creative process (infographic)
Hightail’s COO Mike Trigg recently presented an Adweek webinar on how much a broken creative process can cost a business in terms of wasting expensive resources and missed revenue opportunities. The topic sparked a lot of conversation and questions so we decided to capture the key points in this new…
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Customer stories
CNW Creative gets hard-wired for collaboration
CNW Creative is the video production and distribution arm of Canadian newswire organization, CNW. We spoke with Producer, Darrin Suzuki about being a full-service video agency, the challenges of collecting feedback and why Spaces arrived at just the right time. CNW is the largest newswire service in Canada We’ve been…
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Marketing
Advance to go: 12 steps to taking your content further
Any marketer will tell you that content is a crucial part of a solid marketing strategy. What they might not add is that producing a steady stream of blog posts, videos, white papers, infographics and more is an endless, daily grind that can crush the spirit, invention and productivity of…
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Team collaboration
4 foundations for a winning team (infographic)
I recently went to Forge Conference in Philadelphia, where I was inspired by a number of great speakers who all spoke to the amazing power and value of collaboration. Though each person provided a different perspective on power of teamwork, combining their individual lessons creates an overall foundation for creating a winning team…
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Customer stories
Why video agency Shot Cut aims for a 100% success rate
Shot Cut is a video ad agency based in Australia. We spoke with Creative Director, Nathan Bobik about introducing businesses to online video, focusing on the best idea and getting to approval faster. Shot Cut is an advertising agency specializing in video We handle anything video-related from online campaigns to…
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Productivity
The hidden costs of a broken creative process
The Hidden Cost of Broken Creative Process from Hightail on Vimeo. Have you ever stopped to think about how that 7th round of creative review is costing you? And I’m not just talking about your out-of-pocket cost for the agency or freelance creatives you’re working with on your campaign. There’s also…
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Customer stories
Going back to the roots of music television with Ditty TV
Ditty TV is a television network dedicated to Americana and Roots style music, broadcasting 24/7 on traditional cable and all connected devices. We spoke with Director of Programming, Sam Shansky, about what Americana and Roots music means, how Hightail helps the team collaborate across continents and to get his new…
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