Productivity.

Guillaume Pascual March 10, 2016

Eight tips for beating deadlines

In a recent survey of creative professionals conducted by Hightail, we found that an astonishing 34% of people had missed a deadline in the past 12 months. Yet this figure is not that remarkable when you consider how complex creative projects are these days. To make an impact in today’s…
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Guillaume Pascual March 2, 2016

The agency game: Five reasons to consider an agency

Working with a creative agency is like being in a romantic relationship. At its best it is fulfilling, fun and leads to growth, both for your business and the agency. But all relationships need work and sometimes a little guidance, so we’re here to help. Our four-part series of agency…
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Guillaume Pascual February 16, 2016

Five essential post-production tools for filmmakers

The world of video production has changed dramatically over the past decade. Gone are the days of prohibitively expensive cameras, while changes in post-production technology means you can do everything with a laptop and the right software. But with so many tools out there, it can be difficult to know…
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Guillaume Pascual February 10, 2016

Advice from 10 video production professionals

Are you interested in making your next video project more effective? We asked 10 producers, directors and more for their advice on making it in the world of video production. From focusing on the story to being cost conscious, these 10 tips will be useful for anyone involved in making a…
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Guillaume Pascual January 14, 2016

Six tips for dealing with feedback

Collecting feedback on your ideas, creations and iterations is a hugely important part of the creative process. But not all feedback is created equal. For every insightful observation and useful suggestion, some comments can miss the point, lack context or just be plain wrong. Dealing with the latter can be…
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Guillaume Pascual December 7, 2015

Six essential digital tools for publishers

The publishing world is run by specialists: from editors and layout designers to booksellers and royalties accountants. With such specific roles come dedicated digital tools for publishers. But the market for these tools is increasingly crowded and difficult to navigate, which is why we’ve selected six of the best ways to solve…
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Guillaume Pascual September 30, 2015

Creative collaboration tips from 10 top professionals

Creative collaboration is the pathway to great work. It is the process by which designers, filmmakers, photographers, illustrators, writers and other creatives work with each other and their clients, marketing managers and others. It’s how all these stakeholders work together to take a project from concept to completion, via multiple…
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Guillaume Pascual August 12, 2015

Eight tips for better teamwork

Talented people working together effectively is the key to a successful project. But just because you’ve assembled the A-team doesn’t mean things are going to run smoothly. The best teamwork demands regular communication and a clear process, which doesn’t always happen naturally. These eight tips are a great way to put effective…
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Guillaume Pascual July 20, 2015

Five alternatives to meetings

When I co-founded my startup PunchTab, one of the first things I did was institute a meetings rule. If you added an internal meeting to anyone’s calendar, it cost $1 per minute scheduled. That’s right – at PunchTab you had to pay to hold a meeting, with the fees going…
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Guillaume Pascual June 17, 2015

Seven steps to happiness: how ad agencies are more productive with file sharing

“Advertising is based on one thing: happiness” Don Draper, Mad Men Every day, ad agencies across the world attempt to deliver happiness to their clients. But the modern world is much more complicated than in the days of Sterling Cooper and 21st century clients have ever-changing and multi-faceted needs. Coming…
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Guillaume Pascual June 11, 2015

Seven digital tools changing how ad agencies work

One of the pleasures of watching Mad Men was stepping back into a world free of digital technology. Don Draper’s desk often contained nothing more than a telephone, potted plant, notepad and, of course, a whiskey glass. The few new technologies introduced are viewed with a mixture of awe and…
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Guillaume Pascual June 2, 2015

Five reasons why projects fail

An amended version of this article was originally published in Entrepreneur. As a founder of multiple startups and current COO of Hightail, I’ve led many projects, from launching new websites to rebranding a multi-billion dollar global company. While I’ve had some great wins, I don’t mind admitting that there have…
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Guillaume Pascual March 19, 2015

Five ways to embrace your inner perfectionist

The world of tech has a popular maxim: f*ck it, ship it. It means that a new app, website or software update should be released once it’s good enough, even if it has a few bugs. This attitude powered Facebook’s “move fast, break things” ascent to becoming the world’s biggest…
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Guillaume Pascual February 13, 2015

Three Post-it productivity tricks

New products or services that fail to find an audience are often described as “a solution without a problem”. But this is exactly how one of the most successful inventions of all time started out. In 1968, Dr. Silver Spencer, a chemist at multinational conglomerate 3M, was attempting to create…
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Guillaume Pascual January 9, 2015

Nine tips for organizing your desk

We all strive to be more effective at work and one sure-fire way to boost your productivity is to simply keep your desk tidy. Whether you work from home, in a small studio or a large office, the place where you sit or stand every day is very important. If your desk…
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