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Category: Productivity

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Blue sky thinking with your feet on the ground

One of the standard guidelines for brainstorming is that there are no bad ideas in a brainstorm. The objective of this principle is to encourage out-of-the-box thinking and ensure that each suggestion is adequately explored without being dismissed too quickly. Yet how many times have you left a brainstorm with…

The agency game: Six tips for choosing an agency

In part one of The agency game, I showed you why you should consider working with a creative agency. Now it’s time to find out how to choose the right agency for you. To renew the relationship analogy, this is the part where I advise you on how to pick…

Four methods for mastering multitasking

In a recent survey conducted by Hightail, we discovered that only 16% of respondents work on a single project at a time. Everyone else is juggling multiple projects with nearly 40% working on four or more. Multitasking is the norm for most of us, but is it effective? Multitasking means switching…

6 tips for writing a creative brief

If you’ve ever suffered through a difficult client/agency relationship, you’ll know what a frustrating experience it can be. As the client you feel like you’re not getting the agency’s best work and are wasting your money. Meanwhile the agency tears out its hair at your indecisiveness, while submitting new stories…

Put on a show: four tips for presenting your work

During the process of rebranding as Hightail, we worked with creative agency, Siegel+Gale, to replace our outdated moniker, YouSendIt. The agency has been responsible for changing Master Charge to MasterCard and named the BlackBerry, so we knew we were in good hands. After much research and discussion, a meeting was…

Four must-have digital tools for creative marketers

Byong Bark is Creative Director at social media marketing firm, Social Envi. He shares the four tools that he relies on every day to create successful social campaigns for clients including Belkin, eHarmony and hot sauce connoisseurs, Tapatío. There used to be a lot of yelling. Not so much because…

Learn how to create brand systems with Skillshare

How does a great logo or brand system come to be? That’s a question we decided to explore with the help of two fantastic Philadelphia-based designers for a new Skillshare class. Skillshare is an online educational resource that is helping more than one million people learn new creative skills from…

Eight tips for beating deadlines

In a recent survey of creative professionals conducted by Hightail, we found that an astonishing 34% of people had missed a deadline in the past 12 months. Yet this figure is not that remarkable when you consider how complex creative projects are these days. To make an impact in today’s…

The agency game: Five reasons to consider an agency

Working with a creative agency is like being in a romantic relationship. At its best it is fulfilling, fun and leads to growth, both for your business and the agency. But all relationships need work and sometimes a little guidance, so we’re here to help. Our four-part series of agency…

Five essential post-production tools for filmmakers

The world of video production has changed dramatically over the past decade. Gone are the days of prohibitively expensive cameras, while changes in post-production technology means you can do everything with a laptop and the right software.  But with so many tools out there, it can be difficult to know…

Advice from 10 video production professionals

Are you interested in making your next video project more effective? We asked 10 producers, directors and more for their advice on making it in the world of video production. From focusing on the story to being cost conscious, these 10 tips will be useful for anyone involved in making a…

Six tips for dealing with feedback

Collecting feedback on your ideas, creations and iterations is a hugely important part of the creative process. But not all feedback is created equal. For every insightful observation and useful suggestion, some comments can miss the point, lack context or just be plain wrong. Dealing with the latter can be…

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