Productivity.
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Turn your content assembly line into a content group hug
When your team has had conversations about producing content, it’s likely been focused on things like the topic, tone and purpose. Once those decisions are made, content simply moves into a series of tasks, assignments and deadlines to funnel through to production. But times are changing, according to Doug Kessler,…
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How to win the fight for better creative collaboration
During a recent MarketingProfs webinar, sponsored by OpenText Hightail, I spoke about some of the trials and tribulations of trying to collaborate creatively. When we got to the Q&A portion of the webinar, the dashboard lit up with many iterations of the same basic four questions. Since they’re obviously…
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What makes a project manager successful?
So you’re a new project manager. Congrats, that’s so exciting! And probably a little nerve-racking. You’re now in a position where you need to balance budgets and timesheets, manage requests and resolve communication conflicts, all while making sure deadlines are met and everyone is happy. So, how does a project…
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Bring your clients, employees and creative processes together
TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was…
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Why use content collaboration?
Have you ever lost important files? Does your business use lots of paper printing out assignments, making meeting agendas and handling everyday task assignments? Do you feel like you’re out of the loop when you have a sick day or take the day off? If you answered “yes” to any…
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The upside to marketing collaboration
The marketing world is always shifting, changing and growing. To survive in today’s ever changing business world, you’ve got to be centered on your customers and creating a strong digital presence. Your ability to integrate technology and understand data, while creating a personalized customer experience is critical to the success…
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Why is business collaboration so important?
So you want your company to be successful? One of the best ways to ensure this is to make sure your employees can work together as a team, and not just towards goal alignment. Collaboration within a business streamlines processes, stimulates creativity, and encourages efficiency. Teams that work together allow…
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3 things to do before your next project kick off call
Let’s say you have a new project for the team. You’ve got the brief, the budget and deadlines. Before you spend the next 30 minutes trying to figure out when everyone will be available for a kick-off call, get the team involved early so that they can come to the…
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Time saving shortcuts from our Hightailers
Here’s a roundup of 5 favorite features from Hightailers that will help you shave a few seconds off regular tasks.
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How to make project management work for your creative team
If you’re a project manager (or maybe your “official” title is actually account manager, client services, marketing manager, traffic manager, producer, etc.), it’s no secret that hundreds of assets in flight with numerous clients – whether internal or external – means you need a set of tools to help keep…
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How to overcome 3 oh-so-human barriers to creative success
We’re in the middle of a content explosion driven by technology. When you can capture HD video on your phone and edit it with free software on your laptop, anyone can create half-decent content. Standing out from this content crowd requires breakthrough ideas and the touch of quality that comes…
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Collaboration is the stressor your marketing team won’t discuss
Hey CMOs, VPs and Heads of Marketing, I know you paid your dues on the way up. For all those days of brainstorming where the creative ideas flowed and the office hummed with energy, there were also bad times. Pulling presentations together for under-the-gun review meetings and chasing down feedback from…
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Death by 1000 cuts: 6 tips for a better video review process
Video projects are often made or broken in the edit suite, which makes each review of a new cut critical to success. Collaboration is important but when feedback isn’t clear or too open to interpretation, each new edit will probably fail to deal with the client’s real issues. Ineffective reviews often lead…
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4 ways to foster collaboration
Teamwork is the cornerstone of most businesses, especially those that create content (and isn’t every company in the content game these days?). After all, engaged, talented professionals contributing their diverse talents, skills and points of view reap rewards for the business. But teamwork can be hard. A survey by talent…
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Go all-in: ensuring adoption for your new creative process
“You won’t be successful with a collaboration solution until there’s 100% adoption” Evan Shore—Vice President/Creative Systems Manager, Arnold Worldwide My head got a workout nodding to this quote from a panel discussion at the recent Henry Stewart Creative Operations conference in LA. With terabytes worth of files flying back and…
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