Karoline Porter
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Customer stories
TAIT & Associates saves time with simplified file sharing
At TAIT & Associates, a civil engineering firm in Southern California, sharing large files such as environmental reports, construction documents and plan sets is often the first step to kicking off a project with clients and agencies. We recently had the opportunity to interview Lorie Wnorowski at TAIT to learn…
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Content marketing
How to find your creative flow in four simple steps
For many creative people, it’s often challenging and sometimes even elusive to achieve that feeling of “flow,” which psychologist Mihaly Csikszentmihalyi describes as being “so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost,…
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Customer stories
Streamlining video production with Hightail
One of the most valuable and interesting parts of our job is getting to meet Hightail customers – to understand how they are using Hightail in their daily lives, how we’ve helped them and to get honest feedback on how we can continue enhancing the product to deliver greater value.…
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Customer stories
Sigma Contracting simplifies file sharing with Hightail
When your core business is leading the construction of hospitals, schools, public venues, retail spaces and office buildings, you don’t have time to waste when it comes to managing the exchange of large files. Sigma Contracting turned to OpenText Hightail as its file sharing solution of choice nearly 7 years…
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Content marketing
Move from project to project without pulling your hair out
The busy world of creative work frequently means switching from project to project and sometimes even industry to industry, often at a crazy-fast pace and without enough resources. But how can you do it all without wanting to pull your hair out? Layla Revis, VP of Brand & Digital Services…
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Content marketing
Why is creative collaboration sometimes a recipe for disaster?
Marketers “live and die by the creative assets they produce,” according to our recent creative collaboration survey report with Digiday, a media, marketing and technology publisher. But what would a marketer say if you asked what the perfect recipe is for creation of review and content? It seems to be…
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Technology
My 7 new favorite approaches to content marketing
Here are some recent favorite "aha" moments and new approaches to content marketing.
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Marketing
Here’s how to improve agency/client relationships
When agencies and clients work together more cohesively, it can mean faster time to market, truly creative collaboration and much better outcomes overall. Here are some tips to help improve the agency/client relationship.
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Creativity
Is it the end of your creative project or the beginning of your legacy?
The end of a creative project also means the beginning of when people can start to experience it.
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Marketing
Tips for quitting the blame game and becoming a game changer
During a recent webinar, Jack Skeels of AgencyAgile took a deep dive into issues surrounding scope. He shares follow-up insights addressing questions asked during the webinar here.
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Marketing
Don’t let bad projects ruin your good ones
Webinar insights about how stealing resources from your good projects to fix your bad projects leads to "project contagion."
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Technology
Hightail 101: How to share files
Here’s the simple truth: You’re just too busy to worry about something as basic and routine as how you’re going to share files. There are many options to consider (compressing, FTP, a good old thumb drive, to name a few), but these all have their shortfalls. One of the most…
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Productivity
Help! I need to share files ASAP!
Imagine this: You’re plugging away at creating a really great creative asset—maybe it’s a presentation, a video or a graphic design—and you’ve lost track of time and need to share files with your client before a quickly approaching deadline. You’re used to turning to email to send your work, but…
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Creativity
5 best practices for video stories that matter
Video isn’t always the right medium for telling your story, but it can be a very powerful one, according to Annie Granatstein, Head of WP BrandStudio, the branded content agency within The Washington Post. During a ClickZ webinar hosted by OpenText Hightail, Granatstein said, “We have all these different ways…
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Creativity
The 6 rules you need to know to create a great business video
When it comes to creating business videos, Kurtis Thomas, manager of video marketing at OpenText says it’s important to distance yourself from what he calls a “field of dreams” scenario, because “if you build it, people might not necessarily come.” During a ClickZ webinar, sponsored by OpenText Hightail, he added…
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