Guillaume Pascual
-
How to Hightail
Feng Shui your creative collaboration with Collections
Organize your work with Hightail Collections from Hightail on Vimeo. When you have lots of creative projects on the go and multiple Spaces to collaborate in every day, you need some harmony and structure in your life. But you also don’t want to spend hours administering a rigid and unforgiving…
Read more » -
Team collaboration
Tearing up the paper paradigm
This is an updated version of this post, originally published in July 2015 Desktop. Document. Folder. Trash can. For more than 40 years, office-related metaphors have been central to our digital experience. This paper paradigm was popularized by the Xerox Star in 1981 and served the purpose of providing novice home…
Read more » -
Team collaboration
Sharing a file is just the beginning of something great
Creative collaboration is a form of everyday magic. It’s what happens when marketers and creative teams come together to bring ideas to life then refine, improve and approve them until they’ve created content the world will want to see. What starts as a spark in someone’s imagination becomes real as…
Read more » -
Team collaboration
How to give feedback on creative work
I recently wrote about the importance of creative feedback in developing a design, video or piece of copy that really meets your project’s goal. The techniques I shared were about helping clients to take a high-level and non-subjective approach to creative reviews. But there is also a nuance to framing…
Read more » -
Team collaboration
Four creative process tools for the right-brain marketer
This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…
Read more » -
Productivity
The agency game: 10 tips for working with agencies
So far in The agency game, I’ve provided reasons why your business should consider working with an agency and then some tips on choosing the right one for you. If you’ve now gone and hired an agency, congratulations. The hard work has only just begun. Despite the romantic ideal of…
Read more » -
Team collaboration
The importance of creative feedback to your business
The right approach to creative feedback can deepen relationships between makers and stakeholders and take a piece of work from good to great. The best feedback happens at the right moment, at the right level, and in the right way, and it allows a designer, filmmaker, writer or artist to…
Read more » -
Team collaboration
Genius loves company: Four ways to cultivate creative collaboration
An amended version of this article was originally published in Entrepreneur. The world is obsessed with lone geniuses. We admire the outstanding talent of an artist, present the Nobel Prize to an individual scientist, laud a visionary CEO and revere the lead singer while paying scant attention to the band…
Read more » -
Customer stories
How day-to-day collaboration works at AMCS Marketing
AMCS Marketing is a design agency based in Denver, Colorado. We spoke with the firm’s founder, Anya McManis about starting her own agency, dealing with day-to-day design needs and why her clients think Hightail is a cool tool. I moved to Colorado from Germany I came here to go to…
Read more » -
How to Hightail
Assign tasks in Spaces
We’ve just released a great new way to set tasks and enhance your creative process using our collaboration feature, Spaces. Up until now there were a couple of ways to get someone’s attention when you left feedback on a file: you could @ mention the person or tag your comment with…
Read more » -
Team collaboration
How to handle clients …by a client
Clients are a pain. Demanding, deluded, irrational, ignorant, unreasonable, unrealistic and, above all, convinced of their primary importance in the schedules of your agency. I should know. I am one. As head of marketing for Hightail and a founder of several startups, I’ve spent most of my career partnering with…
Read more » -
Customer stories
Balancing art and commerce with photographer Rui Santos Costa
Rui Santos Costa is a New Jersey-based fine art photographer. He talks to us about his interest in 19th century photography technology, balancing art and client work and how Hightail saves him time and money. I received my first camera when I was 10 During the 60s, my dad was…
Read more » -
Productivity
Blue sky thinking with your feet on the ground
One of the standard guidelines for brainstorming is that there are no bad ideas in a brainstorm. The objective of this principle is to encourage out-of-the-box thinking and ensure that each suggestion is adequately explored without being dismissed too quickly. Yet how many times have you left a brainstorm with…
Read more » -
Productivity
The agency game: Six tips for choosing an agency
In part one of The agency game, I showed you why you should consider working with a creative agency. Now it’s time to find out how to choose the right agency for you. To renew the relationship analogy, this is the part where I advise you on how to pick…
Read more » -
Productivity
Four methods for mastering multitasking
In a recent survey conducted by Hightail, we discovered that only 16% of respondents work on a single project at a time. Everyone else is juggling multiple projects with nearly 40% working on four or more. Multitasking is the norm for most of us, but is it effective? Multitasking means switching…
Read more »