According to a recent report from CMI, 86% of B2C marketers use content marketing. They do it because it works in terms of increasing audience engagement and creating new sales leads. No wonder 73% plan to increase how much content they create this year.
The most widely used content marketing tactics revolve around visual content, whether that’s video, infographics and photographs or social media and blog posts that are typically more engaging when they include a visual element.
But why exactly is visual content so important. In this first of a three-part series we examine the power of visual content with the following four reasons why it works. And yes, we’ll do it visually.
Check out part 2 where we look at why visual content is everyday.