agencies
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Content marketing
Why Use Content Collaboration?
The makeup of creative teams has changed. Remote or hybrid work is the “new normal” – meaning many teams nowadays are distributed by default. And teams comprising full-time employees, contingent workers and third-party service providers are now commonplace. Because of this, content collaboration is more important than ever to the…
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Productivity
5 ways our Adobe extension cuts down on distractions
Stay in the zone with our Adobe extensions Creatives know that it’s all about getting into the fabled ‘zone.’ We all have different strategies for it – some of us block off our calendars, some of us jam to our favorite playlists and some of us pray to the creative…
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Team collaboration
To compete or collaborate? Popular questions answered for agencies and clients alike
Having been on both sides of a marketing partnership gives you a unique perspective. Sitting on the agency side, you’re concerned about how to best represent your agency, team, and their work to your clients – while delivering superb client service at the same time. On the client side, your…
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Marketing
Tactics for agencies to truly become a strategic partner with their clients
A lot of agencies might respond to the title of this article by insisting that they are, in fact, very strategic. They may be, when you look backward upon the last 20+ years of marketing when the threats were somewhat quaint, like in-housing or off-shore agencies. But seismic shifts have…
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Marketing
5 ways agencies can compete in the new decade
The agency landscape is facing some major changes, and landing on top will mean facing up to new competition and avoiding “the commodity trap,” according to Jack Skeels, CEO of AgencyAgile, an agency training, consulting and coaching firm. During a recent Adweek webinar, sponsored by Hightail, Skeels explained that agencies…
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Technology
My 7 new favorite approaches to content marketing
Here are some recent favorite "aha" moments and new approaches to content marketing.
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Marketing
Here’s how to improve agency/client relationships
When agencies and clients work together more cohesively, it can mean faster time to market, truly creative collaboration and much better outcomes overall. Here are some tips to help improve the agency/client relationship.
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Marketing
Tips for quitting the blame game and becoming a game changer
During a recent webinar, Jack Skeels of AgencyAgile took a deep dive into issues surrounding scope. He shares follow-up insights addressing questions asked during the webinar here.
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Marketing
Don’t let bad projects ruin your good ones
Webinar insights about how stealing resources from your good projects to fix your bad projects leads to "project contagion."
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Creativity
Why clients outsource to agencies, and 3 ways to win the work you want
In 2018, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute decided to take a deeper look at a trend they were seeing: “There’s not an agency, big or small, that hasn’t suffered from clients bringing work in-house,” McLellan said, during a recent Adweek webinar sponsored by OpenText Hightail. To…
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Creativity
How can agencies and marketers work better together? An industry analyst shares his insights.
Shifting priorities, insourcing, cost-cutting and a drive for disruptive growth are key factors altering today’s relationships between agencies and marketers. And agencies must be nimble, streamlined and responsive to compete in such a landscape, according to guest speaker Jay Pattisall, Forrester principal analyst and former agency executive, during a recent…
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Creativity
Go from war to peace in creative collaboration
Once upon a time, in the world of marketing, those people with the word “creative” in their titles were expected to be the only ones to bring great creative ideas to the table, according to Ron Tite, award-winning advertising writer and creative director. During a MarketingProfs webinar, sponsored by OpenText…
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Creativity
Why successful teams need producers, not just project managers
When it comes to version control issues, sloppy mistakes and deadlines that keep slipping through the cracks during creative projects, Michelle Kinsman, a true producer at heart and an executive director of production and operations, says that you really need to ask the tough questions: -Did you really understand what…
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How to Hightail
10 solutions to 10 typical creative review problems
Making it to the next round of a creative review with your client can be cumbersome, but it doesn’t have to be. We’ve collected the top 10 concerns that we hear from creative teams and agencies who are collaborating with their clients. Do any of them sound familiar? Don’t fret,…
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