ad agencies
-
Content marketing
Move from project to project without pulling your hair out
The busy world of creative work frequently means switching from project to project and sometimes even industry to industry, often at a crazy-fast pace and without enough resources. But how can you do it all without wanting to pull your hair out? Layla Revis, VP of Brand & Digital Services…
Read more » -
Creativity
8 lessons for managing agency partnerships
Advertisers are constantly striving to do more marketing with less budget, looking for efficiencies and ways to reduce wasteful spend and efforts while working with agency partners, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the author of the newly released Agency Mania, 2nd Edition. “And doing so,…
Read more » -
Creativity
True tales of 3 creative project management problems
As a marketer, I’ve interviewed dozens of customers across many business industries and sizes. Throughout these interviews, I’ve heard 3 recurring themes around creative project management that tend to affect many of our marketing and advertising customers. 1. Creative reviews on multimedia files are managed through inconsistent processes Before onboarding…
Read more » -
Creativity
What do clients really want from their agencies?
As the trend of clients bringing creative work in-house continues to escalate, agencies are realizing the need to rethink their pitches. In a recent Content Marketing Institute webinar sponsored by OpenText Hightail, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute offered up some assistance with…
Read more » -
Team collaboration
How to handle clients …by a client
Clients are a pain. Demanding, deluded, irrational, ignorant, unreasonable, unrealistic and, above all, convinced of their primary importance in the schedules of your agency. I should know. I am one. As head of marketing for Hightail and a founder of several startups, I’ve spent most of my career partnering with…
Read more » -
Productivity
The agency game: Six tips for choosing an agency
In part one of The agency game, I showed you why you should consider working with a creative agency. Now it’s time to find out how to choose the right agency for you. To renew the relationship analogy, this is the part where I advise you on how to pick…
Read more » -
Productivity
The agency game: Five reasons to consider an agency
Working with a creative agency is like being in a romantic relationship. At its best it is fulfilling, fun and leads to growth, both for your business and the agency. But all relationships need work and sometimes a little guidance, so we’re here to help. Our four-part series of agency…
Read more » -
Customer stories
Seven steps to happiness: how ad agencies use Hightail to be more productive
“Advertising is based on one thing: happiness” Don Draper, Mad Men Every day, ad agencies across the world attempt to deliver happiness to their clients. But the modern world is much more complicated than in the days of Sterling Cooper and 21st century clients have ever-changing and multi-faceted needs. Coming…
Read more »