Team collaboration.
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4 foundations for a winning team (infographic)
I recently went to Forge Conference in Philadelphia, where I was inspired by a number of great speakers who all spoke to the amazing power and value of collaboration. Though each person provided a different perspective on power of teamwork, combining their individual lessons creates an overall foundation for creating a winning team…
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Forge on purpose, focus and teamwork
“An investment in knowledge always pays the best interest.” Benjamin Franklin Do you ever ask yourself “What impact do you want to make?” or “What’s viable to learn something?”. These were some of the questions that challenged very engaged UX and product designers at the FORGE 2016 Conference at the…
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5 tips for digital designers (from a writer)
Earlier this month, Hightail and Scripted partnered up to have a little debate about whether copy or design should take the lead when building websites and other digital projects. The real correct answer, as anyone who works on projects like these will know, is teamwork and collaboration, which beat out…
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Design vs. copy: the great debate
Which comes first in digital content creation: wireframe or word doc? Should design lead the way when you’re creating a website, landing page or other digital experience? Or should the wordsmiths craft the content for the design to work around? We’ve teamed up with our friends at Scripted to reopen…
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Tearing up the paper paradigm
This is an updated version of this post, originally published in July 2015 Desktop. Document. Folder. Trash can. For more than 40 years, office-related metaphors have been central to our digital experience. This paper paradigm was popularized by the Xerox Star in 1981 and served the purpose of providing novice home…
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Sharing a file is just the beginning of something great
Creative collaboration is a form of everyday magic. It’s what happens when marketers and creative teams come together to bring ideas to life then refine, improve and approve them until they’ve created content the world will want to see. What starts as a spark in someone’s imagination becomes real as…
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What content marketers need to enhance collaboration
An amended version of this article was originally published on LinkedIn Marketing is one of the most collaborative and social functions in business. We have a myriad of external partners and vendors with whom we actively create and refine the written and visual content that comprises our programs and campaigns.…
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How to give feedback on creative work
I recently wrote about the importance of creative feedback in developing a design, video or piece of copy that really meets your project’s goal. The techniques I shared were about helping clients to take a high-level and non-subjective approach to creative reviews. But there is also a nuance to framing…
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Four creative process tools for the right-brain marketer
This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…
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The importance of creative feedback to your business
The right approach to creative feedback can deepen relationships between makers and stakeholders and take a piece of work from good to great. The best feedback happens at the right moment, at the right level, and in the right way, and it allows a designer, filmmaker, writer or artist to…
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Genius loves company: Four ways to cultivate creative collaboration
An amended version of this article was originally published in Entrepreneur. The world is obsessed with lone geniuses. We admire the outstanding talent of an artist, present the Nobel Prize to an individual scientist, laud a visionary CEO and revere the lead singer while paying scant attention to the band…
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How to handle clients …by a client
Clients are a pain. Demanding, deluded, irrational, ignorant, unreasonable, unrealistic and, above all, convinced of their primary importance in the schedules of your agency. I should know. I am one. As head of marketing for Hightail and a founder of several startups, I’ve spent most of my career partnering with…
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Why email kills creativity
As a marketer most of my career, I’ve been involved in countless creative projects. From web sites and logo designs to TV commercials and 3D animation, I’ve done it. Every day I have ad creative to review or a demo video to approve, a conversation about a website design that…
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Three common advertising myths debunked
An amended version of this post was originally published on the BIGEYE blog. Justin Ramb – founder and CEO of Orlando-based advertising and marketing agency BIGEYE – debunks three common advertising myths. Fact versus fiction. Fairytale versus reality. With an influx of industry buzzwords, tales of lore, and books, blogs, and the…
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