Creativity.

  • Photo of What makes a project manager successful?

    What makes a project manager successful?

    So you’re a new project manager. Congrats, that’s so exciting! And probably a little nerve-racking. You’re now in a position where you need to balance budgets and timesheets, manage requests and resolve communication conflicts, all while making sure deadlines are met and everyone is happy. So, how does a project…

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  • Photo of What do clients really want from their agencies?

    What do clients really want from their agencies?

    As the trend of clients bringing creative work in-house continues to escalate, agencies are realizing the need to rethink their pitches. In a recent Content Marketing Institute webinar sponsored by OpenText Hightail, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute offered up some assistance with…

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  • Photo of Bring your clients, employees and creative processes together

    Bring your clients, employees and creative processes together

    TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was…

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  • Photo of Why successful teams need producers, not just project managers

    Why successful teams need producers, not just project managers

    When it comes to version control issues, sloppy mistakes and deadlines that keep slipping through the cracks during creative projects, Michelle Kinsman, a true producer at heart and an executive director of production and operations, says that you really need to ask the tough questions: -Did you really understand what…

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  • Photo of Why use content collaboration?

    Why use content collaboration?

    Have you ever lost important files? Does your business use lots of paper printing out assignments, making meeting agendas and handling everyday task assignments? Do you feel like you’re out of the loop when you have a sick day or take the day off? If you answered “yes” to any…

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  • Photo of Creative marketing templates for your next campaign

    Creative marketing templates for your next campaign

    Starting a new creative project, whether it’s producing an infographic, social videos or a full on advertising campaign, can cause mixed emotions of both excitement and panic. Don’t let the process of getting your creative ducks in a row stall momentum before the project even kicks-off. Here are a few…

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  • Photo of Teamwork makes the dream work

    Teamwork makes the dream work

    Co-Produced: Stories about award-winning campaign ideas and the teamwork that brought them to life. Since a young age, I’ve been obsessed with studying creative marketing and the Agency A lists. Super Bowl Sundays were spent with friends calling out which agency produced what spot that was currently on-air. One could…

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  • Photo of How to make project management work for your creative team

    How to make project management work for your creative team

    If you’re a project manager (or maybe your “official” title is actually account manager, client services, marketing manager, traffic manager, producer, etc.), it’s no secret that hundreds of assets in flight with numerous clients – whether internal or external – means you need a set of tools to help keep…

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  • Photo of Behind the curtain of video collaboration: Part 1

    Behind the curtain of video collaboration: Part 1

    As we frequently acknowledge here at Hightail, creative content is a major driver of engagement and growth. So naturally we ourselves are always looking to expand our content library, especially with powerful video material. Having produced a batch of demo and how-to videos recently, we wanted to take a more creative approach on…

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  • Photo of Don’t curb their enthusiasm: a prett-ay good guide to encouraging creativity

    Don’t curb their enthusiasm: a prett-ay good guide to encouraging creativity

    A recent IBM survey found that creativity is the number-one attribute CEOs look for in new hires, beating out discipline, integrity, intelligence and emotional intelligence. Like their bosses, the best marketing leaders know the creativity of their extended team of in-house employees, agencies, vendors and freelancers is critical to business…

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  • Friday’s favorite things: February 26th

    Every Friday we round up some of our favorite finds on the web, from illustrations and videos to fonts and photography. This week, we enjoyed creative bookcases and shelves from all over the world. Wrapped up in books  Anagrama is an international architecture firm that services a diverse group of industries…

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  • The top seven creative collaborations of 2015

    2015 has been a great year for collaboration. The worlds of art and commerce have brought together people and brands with idiosyncratic beliefs, talents and perspectives to create amazing music, fashion, movies and more. A great collaboration helps introduce artists and brands to new audiences that may not otherwise have…

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  • Meet the star of Before Hightail

    Butch Escobar, stand-up comic and star of the Before Hightail TV commercial, talks about being a funny big guy, swallowing USB drives and working a baby shower. People don’t think that I’ll be funny When I walk on stage at comedy clubs, audiences think that someone who looks like me…

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  • Welcome to Verb

    Full disclosure: I’m way in to typography and typeface design. If you’d like to catch up ahead of time on some of the terms you may come across, scroll to the bottom and flip through my “dig deeper” links in the sidebar. Choosing a typeface for a project is a…

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  • You got a bunch of people about to turn orange

    I’ve always championed our company’s rebrand using this audacious analogy: Hightail is like NASA in the 1960s. Our users are the astronauts taking giant leaps of creativity, while we’re the geeks at Mission Control calculating air-to-fuel ratios and parabolic trajectories to ensure Neil and Buzz get where they’re going, then…

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