Creativity.
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What makes a project manager successful?
So you’re a new project manager. Congrats, that’s so exciting! And probably a little nerve-racking. You’re now in a position where you need to balance budgets and timesheets, manage requests and resolve communication conflicts, all while making sure deadlines are met and everyone is happy. So, how does a project…
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Bring your clients, employees and creative processes together
TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was…
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Why successful teams need producers, not just project managers
When it comes to version control issues, sloppy mistakes and deadlines that keep slipping through the cracks during creative projects, Michelle Kinsman, a true producer at heart and an executive director of production and operations, says that you really need to ask the tough questions: -Did you really understand what…
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Why use content collaboration?
Have you ever lost important files? Does your business use lots of paper printing out assignments, making meeting agendas and handling everyday task assignments? Do you feel like you’re out of the loop when you have a sick day or take the day off? If you answered “yes” to any…
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Creative marketing templates for your next campaign
Starting a new creative project, whether it’s producing an infographic, social videos or a full on advertising campaign, can cause mixed emotions of both excitement and panic. Don’t let the process of getting your creative ducks in a row stall momentum before the project even kicks-off. Here are a few…
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How to make project management work for your creative team
If you’re a project manager (or maybe your “official” title is actually account manager, client services, marketing manager, traffic manager, producer, etc.), it’s no secret that hundreds of assets in flight with numerous clients – whether internal or external – means you need a set of tools to help keep…
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Behind the curtain of video collaboration: Part 1
As we frequently acknowledge here at Hightail, creative content is a major driver of engagement and growth. So naturally we ourselves are always looking to expand our content library, especially with powerful video material. Having produced a batch of demo and how-to videos recently, we wanted to take a more creative approach on…
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Don’t curb their enthusiasm: a prett-ay good guide to encouraging creativity
A recent IBM survey found that creativity is the number-one attribute CEOs look for in new hires, beating out discipline, integrity, intelligence and emotional intelligence. Like their bosses, the best marketing leaders know the creativity of their extended team of in-house employees, agencies, vendors and freelancers is critical to business…
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Friday’s favorite things: February 26th
Every Friday we round up some of our favorite finds on the web, from illustrations and videos to fonts and photography. This week, we enjoyed creative bookcases and shelves from all over the world. Wrapped up in books Anagrama is an international architecture firm that services a diverse group of industries…
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The top seven creative collaborations of 2015
2015 has been a great year for collaboration. The worlds of art and commerce have brought together people and brands with idiosyncratic beliefs, talents and perspectives to create amazing music, fashion, movies and more. A great collaboration helps introduce artists and brands to new audiences that may not otherwise have…
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Meet the star of Before Hightail
Butch Escobar, stand-up comic and star of the Before Hightail TV commercial, talks about being a funny big guy, swallowing USB drives and working a baby shower. People don’t think that I’ll be funny When I walk on stage at comedy clubs, audiences think that someone who looks like me…
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Welcome to Verb
Full disclosure: I’m way in to typography and typeface design. If you’d like to catch up ahead of time on some of the terms you may come across, scroll to the bottom and flip through my “dig deeper” links in the sidebar. Choosing a typeface for a project is a…
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You got a bunch of people about to turn orange
I’ve always championed our company’s rebrand using this audacious analogy: Hightail is like NASA in the 1960s. Our users are the astronauts taking giant leaps of creativity, while we’re the geeks at Mission Control calculating air-to-fuel ratios and parabolic trajectories to ensure Neil and Buzz get where they’re going, then…
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