Karoline Porter
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Creativity
7 ways to use design thinking for innovative marketing now
The concept of “design thinking” has become more than just a buzzword, according to Melissa Rancourt, Academic Director, Global Executive Master’s in Strategic Design & Management at Parsons School of Design. Instead of focusing on what it is, she said the trend has shifted to focusing on how to do…
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Creativity
Why clients outsource to agencies, and 3 ways to win the work you want
In 2018, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute decided to take a deeper look at a trend they were seeing: “There’s not an agency, big or small, that hasn’t suffered from clients bringing work in-house,” McLellan said, during a recent Adweek webinar sponsored by OpenText Hightail. To…
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Marketing
Better client collaborations: The benefits and best practices of on-site agencies
News UK is an around-the-clock operation with numerous platforms, such as video, radio and two newspapers a day. As such, the organization wanted to have an agency that “moved at the speed of news,” according to Oliver Egan, chief strategy officer at Pulse Creative, an on-site agency for News UK.…
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Creativity
3 drivers to consider for on-site agency operations
As companies look to improve their marketing agility and cost-cutting efforts, many are bringing their agency partners on-site. According to James Sanderson, managing director, Wunderman Inside, on-site teams can sometimes deliver work 50-percent faster and some companies have reported saving as much as 30 percent of marketing spend. During the…
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Creativity
8 characteristics to look for in a new creative team member
In my role as Senior Director of Creative Services, I hire for many different creative disciplines. I’ve found there are two types of creative candidates: – Those who believe they are “the greatest” and “the best” – Those I can tell like interaction and collaboration. I’ve never been drawn to…
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Marketing
The what, why and how of agile marketing
If you Google “agile marketing,” you’ll get nearly half a million hits. With so much new and evolving information out there about the concept, it can be challenging to know what it is and how to get started. First, a quick background. Agile marketing’s roots stem from agile software and…
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Creativity
Stop the madness: 6 considerations for providing better briefs
When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how those efforts are perceived. It’s “bad enough” that only 58% of clients said they provide clear assignment SOW/briefings to their agencies, according to Bruno Gralpois, co-founder of Agency…
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Creativity
8 lessons for managing agency partnerships
Advertisers are constantly striving to do more marketing with less budget, looking for efficiencies and ways to reduce wasteful spend and efforts while working with agency partners, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the author of the newly released Agency Mania, 2nd Edition. “And doing so,…
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Creativity
7 questions to ask yourself before creating a video
Using videos to tell your story is such a huge opportunity, for many reasons, but one of the best is because it factors in so many of the senses. According to the book Brain Rules, when people hear information, they’re likely to remember only 10% of that information three…
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Creativity
How can agencies and marketers work better together? An industry analyst shares his insights.
Shifting priorities, insourcing, cost-cutting and a drive for disruptive growth are key factors altering today’s relationships between agencies and marketers. And agencies must be nimble, streamlined and responsive to compete in such a landscape, according to guest speaker Jay Pattisall, Forrester principal analyst and former agency executive, during a recent…
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Creativity
Having Trouble Collaborating With Your Team? Here’s a Solution.
Is your team stuck in a communication or productivity rut? Do you have a hard time getting ideas off the ground? Once your team has a direction, is it difficult to maintain momentum? If your team struggles or has struggled with any of those problems in the past, you could…
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Creativity
Why You Need Seamless File Sending, Storing and Work Collaboration
Shouldn’t sending large files and sharing content be easy? Sending and storing files has always been a challenge, but we’ve seen a significant upgrade in file-sharing technology over the last several years. From floppy disks and flash drives to email and cloud storage, each new advancement in technology has brought…
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Creativity
Turn your content assembly line into a content group hug
When your team has had conversations about producing content, it’s likely been focused on things like the topic, tone and purpose. Once those decisions are made, content simply moves into a series of tasks, assignments and deadlines to funnel through to production. But times are changing, according to Doug Kessler,…
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Creativity
Go from war to peace in creative collaboration
Once upon a time, in the world of marketing, those people with the word “creative” in their titles were expected to be the only ones to bring great creative ideas to the table, according to Ron Tite, award-winning advertising writer and creative director. During a MarketingProfs webinar, sponsored by OpenText…
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Creativity
What makes a project manager successful?
So you’re a new project manager. Congrats, that’s so exciting! And probably a little nerve-racking. You’re now in a position where you need to balance budgets and timesheets, manage requests and resolve communication conflicts, all while making sure deadlines are met and everyone is happy. So, how does a project…
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