Guillaume Pascual

  • Seven digital tools changing how ad agencies work

    One of the pleasures of watching Mad Men was stepping back into a world free of digital technology. Don Draper’s desk often contained nothing more than a telephone, potted plant, notepad and, of course, a whiskey glass. The few new technologies introduced are viewed with a mixture of awe and…

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  • Customer spotlight: Anderson Design Group

    Anderson Design Group is a Nashville-based design firm that also runs a gallery store selling prints and other products based on their own artwork. CEO and founder Joel Anderson tells us how selling vintage art prints saved his company and why he’s interested in the emotion behind an image. Music packaging design…

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  • Five reasons why projects fail

    An amended version of this article was originally published in Entrepreneur. As a founder of multiple startups and current COO of Hightail, I’ve led many projects, from launching new websites to rebranding a multi-billion dollar global company. While I’ve had some great wins, I don’t mind admitting that there have…

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  • A photographer’s perspective on Spaces

    As part of our development process for the beta release of Spaces, we invited a small group of creative professionals to test the product in real-life situations. Last week, we showed you what a typographer, publisher and video producer thought of Spaces. Now it’s time to get a photographer’s perspective.  …

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  • Introducing Hightail Spaces

    Today I am excited to announce the beta release of Hightail Spaces, a new service that aims to solve the problem of creative collaboration. We’ve created a uniquely visual way for designers, photographers, video producers, marketers and other creative professionals to share work and get feedback from clients, managers and…

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  • Tear down this collaboration firewall

    Most people had probably never heard of a firewall until the day their company network stopped them from visiting a website. That was back when the web—with its news sites, social networks and games—was seen as the ultimate productivity drain. These days we are genuinely reliant on the internet in…

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  • Five creative process tools for the right-brain marketer

    19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the power of advertising, this pioneer of modern marketing was also enough of realist…

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  • Customer spotlight: Kevin Murray Golf Photography

    Kevin Murray is a photographer specializing in golf, whose clients include St. Andrew’s Links Trust, Golf Monthly, Troon Golf and Footjoy. He talks to Hightail about bringing an artistic eye to the game and the major U-turn that changed his career. My background is in advertising I was the art…

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  • Five ways to embrace your inner perfectionist

    The world of tech has a popular maxim: f*ck it, ship it. It means that a new app, website or software update should be released once it’s good enough, even if it has a few bugs. This attitude powered Facebook’s “move fast, break things” ascent to becoming the world’s biggest…

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  • Customer spotlight: Scales Advertising

    When Scales Advertising describes itself as a “full-service agency”, it’s not messing around. Lots of ad agencies use the term, but few have such definite proof they mean it as this Minnesota-based firm that specializes in outdoor and recreational markets. Working for a ceramic grill brand, Scales not only created…

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  • The cloud storage business is dead (and that’s good for you)

    In the late 1800s, the new electric utility industry was a free-for-all. Direct current (DC) motors could only supply power to customers within a one-mile radius of the generating plant, so there was opportunity for many players to get in the game. When Samuel Insull took over as President of…

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  • Customer spotlight: Echo Entertainment

    “We do a lot of run’n’gun work.” That’s how senior editor and head of IT, Brian Davids describes life at Echo Entertainment, a Los Angeles-based production company specializing in sports, poker and reality television. “We were just up in Beaver Creek, CO shooting the US ski team,” he explains. “We…

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  • Three Post-it productivity tricks

    New products or services that fail to find an audience are often described as “a solution without a problem”. But this is exactly how one of the most successful inventions of all time started out. In 1968, Dr. Silver Spencer, a chemist at multinational conglomerate 3M, was attempting to create…

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  • Customer spotlight: Ben Sanders

    Ben Sanders worked as a designer and art director in advertising before returning to his first love, illustration, in 2006. As well as creating images for clients like Saatchi & Saatchi and Wall Street Journal, Ben has written and illustrated two children’s books, both published by Thames & Hudson. He talks…

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  • Nine tips for organizing your desk

    We all strive to be more effective at work and one sure-fire way to boost your productivity is to simply keep your desk tidy. Whether you work from home, in a small studio or a large office, the place where you sit or stand every day is very important. If your desk…

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