Earbuds at the ready. This week, we check out the best podcasts for marketing and creative inspiration, which highlights the continuing power of audio content. (And if you want to see how Hightail helps teams collaborate on music and audio files, watch this video.)
Inspiration for influencers
Where do the biggest decision makers in marketing turn when they need fresh creative insight and inspiration? AdAge surveyed leaders, including Britt Doughterty — VP-Consumer Insights and Engagement at MillerCoors — and Paul Jordan — Exec Creative Director at McGarry Bowen, for their favorite listens. Check out their choices
If you want to keep up with the latest developments, trends and tools in marketing and creativity while commuting to work or treading the mill, Campaign Monitor has just rounded up its top 11 marketing podcasts.
One of the most-lauded podcasts around is 99% Invisible, where host Roman Mars investigates the often-unseen influence of design on the world around us. The show recently dedicated an episode to the topic of branding and the use of negative space in logo design. The show’s website followed up this podcast with a fascinating blog post about vintage predecessors to contemporary logos.
That was our week in content marketing. What caught your ear recently? Share your links in the comments below.