This week in content marketing: follow the leader

Colm Larkin

January 20, 2017

On the day that America inaugurates its 45th president, we explore the latest leadership ideas and strategies.

Ask the right questions

Writing for Harvard Business Review, consultant and coach Lisa Lai explores what it means for business leaders to “be strategic”. She believes the most critical part is how strategic thinking is applied on a day-to-day basis and poses 5 questions leaders should ask themselves and their teams.

We love that her first question is the simple: “What are we doing today?” Leaders often lose sight of what their team actually does and are surprised by how much time and money is wasted on admin and updates – even by creative teams. It’s a great start to understanding how processes can be improved.

Feel the burnout

Employee burnout remains a major consideration for business leaders. We think it’s particularly prevalent in the content marketing world where the demands for fresh images, videos and infographics is increasing without a corresponding boost in resources.

This Fast Company article investigates why “employee burnout has reached epidemic proportions” and how technology can help change the trend.

Need for speed

Most people think that life moves pretty fast already, but this Forbes piece suggests that leaders who move fast (and get things right) often go on to do great things.

Some key tactics for moving faster include smart delegation and accelerating interactions. The latter point notes that 15% of a typical employee’s work-week is spent in meetings and argues that these types of interactions take too long. (If you want tips for cutting down on meetings, try these.)

That was our week in content marketing. What caught your eye recently? Share your links in the comments below.