Marketing.
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The power of creative in content marketing
One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table.…
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And the survey says: content marketing is hard (but it doesn’t need to be)
Content marketers – your future has arrived. Yes, the annual Content Marketing Institute (CMI) report is here, delivering a vision of how benchmarks, budgets and trends in B2C content marketing will look in 2017. The report underlines the continuing importance of great content marketing to the success of organizations (check…
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