Friday’s favorite things: June 24th

Colm Larkin

June 24, 2016

Every Friday we round up some of our favorite finds on the web, from illustrations and videos to fonts and photography. This week, we enjoyed some smart logo designs.

Lassie chromosome
When asked to create a logo for Embark – a startup producing DNA test kits for dogs – the San Francisco team at global branding firm MetaDesign had a moment of gene-ius with this really clever design.

Embark logo design by MetaDesign SF

UK-based digital agency Eight Zero highlighted their own design chops with this beautifully simple evocation of their name. It also looks great on coffee mugs.

Eight Zero logo design

What do you see?
Canadian designer James Waldner – aka Lumo – wondered whether he should represent birds or mammals when asked to design a logo for pet store, Feathers and Fur. In the end he used a lovely piece of optical trickery to do both.

Feathers and fur logo design by Lumo

Follow us on Twitter to see more great creative work and to share your favorite logo design suggestions.


  1. Nick Colakovic

    2 years ago

    Hey Colm, Lumo did a great job with the pet store logo. I love it :)

  2. Colm Larkin

    2 years ago

    Thanks for your comment Nick. It’s a really clever piece of design, isn’t it.

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