Search Results for: brief
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Productivity
6 tips for writing a creative brief
...the two sides is a result of miscommunication and misunderstanding, much of which stems from a single source: a badly prepared creative brief. The creative brief is an extremely important...
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Team collaboration
To compete or collaborate? Popular questions answered for agencies and clients alike
...a common theme in our responses is always tying back to the brief. I have a saying with my team “No brief, no business.” If you can’t put the thought...
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Creativity
Creative marketing templates for your next campaign
...ready to scribe and need a place to start, use this form. 1. Split up the brief Think about your brief in two distinct parts. The first is a macro...
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Creativity
Behind the curtain of video collaboration: Part 1
...the people involved and how the project flows. The critical creative brief Having a great creative brief is critical to the success of any project. It’s important to ensure that...
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Creativity
Stop the madness: 6 considerations for providing better briefs
...expectations for both sides from the start, but how do you craft a better brief—and stop the madness? Gralpois listed 6 checklist questions to ask yourself: Does the brief thoughtfully...
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Marketing
Goat rodeo or GANTT chart: 5 tips for better creative content
...creative impulse. Not having a process at all leads to a mess because the most critical part of any creative project is the collaboration stage. When that initial brief, idea,...
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Marketing
Here’s how to improve agency/client relationships
...budget,” Gralpois said. “It doesn’t work.” Work together on better creative briefs – Gralpois also shared that one-third of client budgets are wasted due to poor briefing, which can lead...
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Creativity
A fresh look for Hightail.com
...feedback we received internally), then we’ve stayed true to the original brief that was drafted and agreed upon for this project. Given the importance of the creative project brief and...
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Team collaboration
The 6-Steps Creatives Use to Collaborate Remotely
...tips for writing creative briefs to give you a head start. With a great creative brief, everyone knows their roles and can row in the same direction. And know that...
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Customer spotlight: Ben Sanders
...witnessed many a surprised look when I tell other illustrators that. I try to break down a creative brief into two or three key words. This reductionism helps to clear...
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Team collaboration
How to handle clients …by a client
...like, “does this effectively communicate your brief?” or “will this accomplish the goal of the campaign?” That approach will help ensure the creative direction is on-target and subsequent rounds of...
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Productivity
The agency game: 10 tips for working with agencies
...Don’t blow off creative briefs The creative brief is the most critical part of any campaign or project. A good one is a recipe for success, while a bad one...
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Productivity
The hidden costs of a broken creative process
...this case to not be a “Yes man” and push back to request more definition around the project. A critical part of this is the creative brief to make sure...
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How to Hightail
3 things to do before your next project kick off call
Let’s say you have a new project for the team. You’ve got the brief, the budget and deadlines. Before you spend the next 30 minutes trying to figure out when...
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Creativity
8 lessons for managing agency partnerships
...or budget. 4. Ask agencies to write the brief themselves. Too many advertisers ask agencies to write their own scopes or briefs, when this direction should be coming from the...
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