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6 ways to energize your content marketing team

73% of businesses will produce more original content this coming year, even though half only have small content marketing teams. Boosting team size is an expensive solution, so how do you ensure your content team has the time and energy to continue churning out high quality, relevant content? The key to...

This week in content marketing: survey summaries

This week in content marketing, we check out how the media reported the results of our state of creative collaboration survey. The creative crush   Douglas Karr from The MarTech Blog noted the increasing need to create compelling content saying that “search algorithms require it, social networks thrive on it...

This week in content marketing: social CEOs

This week in content marketing, we examine why it’s just as important for a company’s CEO to be socially active and how new social CEOs can do it well. CE-Social According to founder of Inspired HR, Debby Carreau, too many business leaders limit their social activity to LinkedIn. But as...

10 ways Hightail makes it easier to work with your clients

There are many ups and downs in the relationship between an agency and its client. And this isn’t a bad thing. Creating great campaigns and content will often involve tough conversations and creative disagreements. Good clients value this. At a recent advertising event, leading brand executives called on agencies to...

This week in content marketing: agency life

This week in content marketing, we check in on the latest with ad agencies and find the agency world is never too far from controversy. Creatives killed the agency star Every agency has account managers right? The client/agency relationship just doesn't work without them. Not according to Austin ad agency,...

Your content, your way

We spend a lot of time talking to Hightail customers about how they use our service, what they like about it and what tweaks or features would further enhance their creative process. Throughout these conversations, two requests were repeatedly raised and both were about giving users more control over how...

4 reasons why Hightail matters to IT departments

When I’m talking to people about how Hightail can help their business be more effective, I’m typically having conversations with marketers and creative teams who want to ensure they’re in position to meet the growing demands of creating content. But at most points in a software purchase, IT departments are...

This week in content marketing: automation for the people

Automation is one of the key tenants of modern marketing but remains a source of untapped potential for many marketers. This week in content marketing, we examine why. Implementation issues Why are so many organizations not seeing the accelerated revenue and improved ROI promised by their automation tool vendors? In...

Welcome to CreativeLand. Population: Too many.

How would you describe the creative process? Our favorite way of thinking about it is to compare how teams develop, review and improve visual content to one of our favorite childhood board games, Chutes & Ladders. Your project can be proceeding at a slow and steady pace when a breakthrough idea or...

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