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This week in content marketing: social CEOs

This week in content marketing, we examine why it’s just as important for a company’s CEO to be socially active and how new social CEOs can do it well. CE-Social According to founder of Inspired HR, Debby Carreau, too many business leaders limit their social activity to LinkedIn. But as...

10 ways Hightail makes it easier to work with your clients

There are many ups and downs in the relationship between an agency and its client. And this isn’t a bad thing. Creating great campaigns and content will often involve tough conversations and creative disagreements. Good clients value this. At a recent advertising event, leading brand executives called on agencies to...

This week in content marketing: agency life

This week in content marketing, we check in on the latest with ad agencies and find the agency world is never too far from controversy. Creatives killed the agency star Every agency has account managers right? The client/agency relationship just doesn't work without them. Not according to Austin ad agency,...

Your content, your way

We spend a lot of time talking to Hightail customers about how they use our service, what they like about it and what tweaks or features would further enhance their creative process. Throughout these conversations, two requests were repeatedly raised and both were about giving users more control over how...

4 reasons why Hightail matters to IT departments

When I’m talking to people about how Hightail can help their business be more effective, I’m typically having conversations with marketers and creative teams who want to ensure they’re in position to meet the growing demands of creating content. But at most points in a software purchase, IT departments are...

This week in content marketing: automation for the people

Automation is one of the key tenants of modern marketing but remains a source of untapped potential for many marketers. This week in content marketing, we examine why. Implementation issues Why are so many organizations not seeing the accelerated revenue and improved ROI promised by their automation tool vendors? In...

Welcome to CreativeLand. Population: Too many.

How would you describe the creative process? Our favorite way of thinking about it is to compare how teams develop, review and improve visual content to one of our favorite childhood board games, Chutes & Ladders. Your project can be proceeding at a slow and steady pace when a breakthrough idea or...

4 secrets to social video success

Co-founder and Creative Partner of Social Motion Media, Mark Glover Masterson shares his 4 tips for bringing the benefits of social video to your brand. 80% of content marketers say that videos published on Facebook, Instagram and Twitter have directly impacted their business. I see this impact every day when my...

This week in content marketing: alternative workflows

Content marketing is in iconoclast mode this week with a trio of articles tearing down standard creative processes and productivity techniques. Multitasking madness We’ve known for a while that multitasking isn’t as productive as was originally thought. But now scientists believe that it actually damages the brain and recommend that...

How HZDG brought consistency to creative reviews

HZDG is an independent, fully integrated creative agency based in Rockville, Maryland. We spoke with Stacey DeOrzio, SVP of Client Relations, and Cary Gilbert, Resource Manager, about working on 80 projects a day and fixing an inconsistent creative review process. HZDG started in graphic design 30 years ago Over the...

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