video
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Creativity
5 best practices for video stories that matter
Video isn’t always the right medium for telling your story, but it can be a very powerful one, according to Annie Granatstein, Head of WP BrandStudio, the branded content agency within The Washington Post. During a ClickZ webinar hosted by OpenText Hightail, Granatstein said, “We have all these different ways…
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Creativity
The 6 rules you need to know to create a great business video
When it comes to creating business videos, Kurtis Thomas, manager of video marketing at OpenText says it’s important to distance yourself from what he calls a “field of dreams” scenario, because “if you build it, people might not necessarily come.” During a ClickZ webinar, sponsored by OpenText Hightail, he added…
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Creativity
7 questions to ask yourself before creating a video
Using videos to tell your story is such a huge opportunity, for many reasons, but one of the best is because it factors in so many of the senses. According to the book Brain Rules, when people hear information, they’re likely to remember only 10% of that information three…
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