marketing advice
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Team collaboration
What content marketers need to enhance collaboration
An amended version of this article was originally published on LinkedIn Marketing is one of the most collaborative and social functions in business. We have a myriad of external partners and vendors with whom we actively create and refine the written and visual content that comprises our programs and campaigns.…
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Team collaboration
How to handle clients …by a client
Clients are a pain. Demanding, deluded, irrational, ignorant, unreasonable, unrealistic and, above all, convinced of their primary importance in the schedules of your agency. I should know. I am one. As head of marketing for Hightail and a founder of several startups, I’ve spent most of my career partnering with…
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