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The power of creative in content marketing

One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table….

What content marketers need to enhance collaboration

An amended version of this article was originally published on LinkedIn Marketing is one of the most collaborative and social functions in business. We have a myriad of external partners and vendors with whom we actively create and refine the written and visual content that comprises our programs and campaigns….