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Why email kills creativity

As a marketer most of my career, I’ve been involved in countless creative projects. From web sites and logo designs to TV commercials and 3D animation, I’ve done it. Every day I have ad creative to review or a demo video to approve, a conversation about a website design that…

Four must-have digital tools for creative marketers

Byong Bark is Creative Director at social media marketing firm, Social Envi. He shares the four tools that he relies on every day to create successful social campaigns for clients including Belkin, eHarmony and hot sauce connoisseurs, Tapatío. There used to be a lot of yelling. Not so much because…

Learn how to create brand systems with Skillshare

How does a great logo or brand system come to be? That’s a question we decided to explore with the help of two fantastic Philadelphia-based designers for a new Skillshare class. Skillshare is an online educational resource that is helping more than one million people learn new creative skills from…

Why UPPERFIRST says hallelujah to Hightail

UPPERFIRST is a Swedish video production and motion graphics studio. Co-Founder and Executive Producer, Erik Arheden talks to us about lifting the quality of film, why the script is always their blueprint and his hallelujah moment with Hightail. We wanted to lift the quality of film in Sweden UPPERFIRST was…

Five essential post-production tools for filmmakers

The world of video production has changed dramatically over the past decade. Gone are the days of prohibitively expensive cameras, while changes in post-production technology means you can do everything with a laptop and the right software.  But with so many tools out there, it can be difficult to know…

Bringing project management to Hightail

Using Spaces to collect feedback on visual files is just one facet of creative collaboration. You also need capabilities like task assignment, approvals, versioning and project dashboards to unify the entire creative process from concept to completion, which is why we've added a range of new project management features to Hightail. Until now,...

Need to follow-up?

  Spaces is a great way to give feedback on visual files like images, videos and presentations. But when you leave a comment that asks a question or requests a specific change, you often want to be sure that someone will take action. We’ve just introduced a new feature that allows…

Don’t ask, “Is it a product or a feature?” Build solutions.

An amended version of this article was originally published in Entrepreneur. “That’s just a feature.” Most entrepreneurs will have heard this criticism of their new idea. It’s the ultimate dismissal – an indictment that the idea is too lightweight to stand on its own and will ultimately be subsumed into…

Six tips for dealing with feedback

Collecting feedback on your ideas, creations and iterations is a hugely important part of the creative process. But not all feedback is created equal. For every insightful observation and useful suggestion, some comments can miss the point, lack context or just be plain wrong. Dealing with the latter can be…

Why Digital Video Experts wants to talk visuals, not time codes

Digital Video Experts is an Australian video production company. Founder Richard Farr talks about competing with larger agencies and why collaborating on videos with Hightail ticks all his boxes. We produce videos for corporate clients Digital Video Experts is a team of four people based in Sydney, Australia. We have…

The top seven creative collaborations of 2015

2015 has been a great year for collaboration. The worlds of art and commerce have brought together people and brands with idiosyncratic beliefs, talents and perspectives to create amazing music, fashion, movies and more. A great collaboration helps introduce artists and brands to new audiences that may not otherwise have…

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