creative collaboration
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Customer stories
TPF Sports is in the business of making fans
Once upon a time (almost exactly a year ago), we interviewed TPF Sports Business Analyst Mark Barlee to hear how the sports services agency cut production times and boosted morale in their first few months with Hightail. Since then, the agency has outlined a process to route creative for review…
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Fexy Studios has the right recipe for video reviews
Hightail is built for sharing and collaboration on all file formats. But, sometimes our biggest fans are those who are regularly producing video. Two of those fans are VP & Executive Producer at Fexy Studios, Michael Ketchum, and Media Production Director, Peter Isaza. At Fexy Studios, Michael and his team…
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How to Hightail
Time saving shortcuts from our Hightailers
Here’s a roundup of 5 favorite features from Hightailers that will help you shave a few seconds off regular tasks.
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Customer stories
The creative tool that helped this small team work big
Equify LLC, based in Fort Worth, TX, helps businesses with construction equipment financing, commercial insurance and heavy equipment auctions. We recently spoke with Brian Small, Creative Director, who has been with Equify since 2014 about how they’ve onboarded Hightail to streamline their creative process.We needed to work big Equify is…
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Customer stories
The Phoenix Effect fans the flames of video content
The Phoenix Effect is an Australian video production studio, specializing in traditionally considered non-traditional communications. We spoke with founder, Nigel Camilleri about winning a Cannes Lions, getting involved early and how Hightail helps save money on post-production. The Phoenix Effect is a video production-based business I started out in the…
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Marketing
2017 content marketing goals: give people what they want
I recently led a Content Marketing Institute (CMI) discussion on where content marketing is headed in 2017, featuring a range of marketing leaders, including Margaret Magnarelli (Monster), Thao Le (Hyland’s), Amanda Todorovich (Cleveland Clinic) and Michael Weiss (Creative Circle), plus marketing writer Andrew Davis. One of the first topics the group covered…
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Team collaboration
We need tech purpose-built for creative review
In parts 1 & 2 of my trilogy on the power of creative in content marketing, I’ve examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it’s time to look…
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Team collaboration
Time for tech to play a role in the creative process
Yesterday I looked at how marketers too often focus time and energy on their relatively new automation and analytics tools to the exclusion of creative. Yet, it’s the latter – especially when you consider the power of visual content – that ultimately attracts and persuades the audiences our current marketing…
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Team collaboration
4 foundations for a winning team (infographic)
I recently went to Forge Conference in Philadelphia, where I was inspired by a number of great speakers who all spoke to the amazing power and value of collaboration. Though each person provided a different perspective on power of teamwork, combining their individual lessons creates an overall foundation for creating a winning team…
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Marketing
The power of creative in content marketing
One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table.…
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Customer stories
Why video agency Shot Cut aims for a 100% success rate
Shot Cut is a video ad agency based in Australia. We spoke with Creative Director, Nathan Bobik about introducing businesses to online video, focusing on the best idea and getting to approval faster. Shot Cut is an advertising agency specializing in video We handle anything video-related from online campaigns to…
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Customer stories
Going back to the roots of music television with Ditty TV
Ditty TV is a television network dedicated to Americana and Roots style music, broadcasting 24/7 on traditional cable and all connected devices. We spoke with Director of Programming, Sam Shansky, about what Americana and Roots music means, how Hightail helps the team collaborate across continents and to get his new…
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Productivity
Creative is complicated (infographic)
Taking a creative idea from concept to completion is never a straightforward journey. This infographic shows just how messy creative collaboration can be and how Hightail simplifies the process. For more information on how Hightail can enhance creative collaboration at your marketing organization, visit www.hightail.com.
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Marketing
And the survey says: content marketing is hard (but it doesn’t need to be)
Content marketers – your future has arrived. Yes, the annual Content Marketing Institute (CMI) report is here, delivering a vision of how benchmarks, budgets and trends in B2C content marketing will look in 2017. The report underlines the continuing importance of great content marketing to the success of organizations (check…
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