Tag: creative collaboration

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Had enough of timecodes?

“I want to discuss visuals, not timecodes.” Richard Farr – Founder, Digital Video Experts “Writing timecodes in an email is time-consuming and not very accurate.” Tim Rose – Senior Video Production Manager, Polycom “Constantly having to note the timecode and describe what you want changed drives me bananas.” Rob Finch...

Take your workflow back to school

Now that the kids are all back at school and reinstalled in their daily educational routine, you should consider some opportunities for your own development. September is fast becoming the new New Year – a time where people’s thoughts turn to improving how they work. Now that the hazy days of summer…

Design vs. copy: the great debate

Which comes first in digital content creation: wireframe or word doc? Should design lead the way when you’re creating a website, landing page or other digital experience? Or should the wordsmiths craft the content for the design to work around? We’ve teamed up with our friends at Scripted to reopen…

Unleashing the power of collaboration with Polycom

Polycom is a collaboration communications provider headquartered in San Jose, California. We spoke with Senior Video Production Manager, Tim Rose, about life as a punk rocker, the importance of the production process and how Hightail changed the way Polycom gets feedback on videos. Polycom helps organizations unleash the power of...

Be our guest: put comments to the test

You know the value of getting precise feedback on creative work from your team. The more detailed the comments you collect, the faster you can create new versions, get final approvals and bring your work to market. We know that it isn’t always easy to ask your external client or…

Engineering better visibility among MiTek’s marketing team

MiTek is a global supplier of engineering software and services. We spoke with the firm’s US Marketing Media Coordinator, Michael Klein, about managing multiple vendors and why accountability is crucial in the world of video production. MiTek is a global corporation based out of St Louis, MO MiTek is the…

The precise is right: the power of PipPoint™ comments

“Our communication process with clients was cumbersome. There was a lot of talk around the exact part of the design they had feedback on.” Anya McManis – Founder, AMCS Marketing “Getting feedback used to involve a lot of administration. We spent a lot of time making sure we were discussing…

Feng Shui your creative collaboration with Collections

Organize your work with Hightail Collections from Hightail on Vimeo. When you have lots of creative projects on the go and multiple Spaces to collaborate in every day, you need some harmony and structure in your life. But you also don’t want to spend hours administering a rigid and unforgiving…

Tearing up the paper paradigm

This is an updated version of this post, originally published in July 2015 Desktop. Document. Folder. Trash can. For more than 40 years, office-related metaphors have been central to our digital experience. This paper paradigm was popularized by the Xerox Star in 1981 and served the purpose of providing novice home…

Sharing a file is just the beginning of something great

Creative collaboration is a form of everyday magic. It’s what happens when marketers and creative teams come together to bring ideas to life then refine, improve and approve them until they’ve created content the world will want to see. What starts as a spark in someone’s imagination becomes real as...

How to give feedback on creative work

I recently wrote about the importance of creative feedback in developing a design, video or piece of copy that really meets your project’s goal. The techniques I shared were about helping clients to take a high-level and non-subjective approach to creative reviews. But there is also a nuance to framing...

Four creative process tools for the right-brain marketer

This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…

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