creative collaboration
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Creativity
Is it the end of your creative project or the beginning of your legacy?
The end of a creative project also means the beginning of when people can start to experience it.
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Creativity
New secure features for sharing files
Sending and receiving files with Hightail just became an even more secure, streamlined experience. In the latest release for Hightail, we’ve introduced new features to help ensure your content is shared only with the people you want to share it with, and in the way you would like them to…
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Marketing
Better client collaborations: The benefits and best practices of on-site agencies
News UK is an around-the-clock operation with numerous platforms, such as video, radio and two newspapers a day. As such, the organization wanted to have an agency that “moved at the speed of news,” according to Oliver Egan, chief strategy officer at Pulse Creative, an on-site agency for News UK.…
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Creativity
How can agencies and marketers work better together? An industry analyst shares his insights.
Shifting priorities, insourcing, cost-cutting and a drive for disruptive growth are key factors altering today’s relationships between agencies and marketers. And agencies must be nimble, streamlined and responsive to compete in such a landscape, according to guest speaker Jay Pattisall, Forrester principal analyst and former agency executive, during a recent…
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Creativity
Provide even more precise feedback with freehand annotation
Leaving detailed and precise feedback directly on visual assets is one of the most critical steps in the creative review process. Whether you’re requesting a designer to crop out part of an image, or need to effortlessly leave timestamped feedback on video footage, Hightail’s commenting feature ensures there is no…
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Creativity
Turn your content assembly line into a content group hug
When your team has had conversations about producing content, it’s likely been focused on things like the topic, tone and purpose. Once those decisions are made, content simply moves into a series of tasks, assignments and deadlines to funnel through to production. But times are changing, according to Doug Kessler,…
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How to Hightail
Side-by-side for creative reviews
There can be many holdups when it comes to reviewing visual content once you’re on round 2+ of a creative review. You might need to reference back to your communications and feedback threads to find out what’s actually changed. Or, perhaps you just simply flip back and forth between opened…
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Team collaboration
How to win the fight for better creative collaboration
During a recent MarketingProfs webinar, sponsored by OpenText Hightail, I spoke about some of the trials and tribulations of trying to collaborate creatively. When we got to the Q&A portion of the webinar, the dashboard lit up with many iterations of the same basic four questions. Since they’re obviously…
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Creativity
Go from war to peace in creative collaboration
Once upon a time, in the world of marketing, those people with the word “creative” in their titles were expected to be the only ones to bring great creative ideas to the table, according to Ron Tite, award-winning advertising writer and creative director. During a MarketingProfs webinar, sponsored by OpenText…
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Creativity
Bring your clients, employees and creative processes together
TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was…
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How to Hightail
10 solutions to 10 typical creative review problems
Making it to the next round of a creative review with your client can be cumbersome, but it doesn’t have to be. We’ve collected the top 10 concerns that we hear from creative teams and agencies who are collaborating with their clients. Do any of them sound familiar? Don’t fret,…
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Creativity
Why use content collaboration?
Have you ever lost important files? Does your business use lots of paper printing out assignments, making meeting agendas and handling everyday task assignments? Do you feel like you’re out of the loop when you have a sick day or take the day off? If you answered “yes” to any…
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Productivity
Why is business collaboration so important?
So you want your company to be successful? One of the best ways to ensure this is to make sure your employees can work together as a team, and not just towards goal alignment. Collaboration within a business streamlines processes, stimulates creativity, and encourages efficiency. Teams that work together allow…
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