content marketing institute
-
Marketing
2017 content marketing goals: give people what they want
I recently led a Content Marketing Institute (CMI) discussion on where content marketing is headed in 2017, featuring a range of marketing leaders, including Margaret Magnarelli (Monster), Thao Le (Hyland’s), Amanda Todorovich (Cleveland Clinic) and Michael Weiss (Creative Circle), plus marketing writer Andrew Davis. One of the first topics the group covered…
Read more » -
Team collaboration
Time for tech to play a role in the creative process
Yesterday I looked at how marketers too often focus time and energy on their relatively new automation and analytics tools to the exclusion of creative. Yet, it’s the latter – especially when you consider the power of visual content – that ultimately attracts and persuades the audiences our current marketing…
Read more » -
Marketing
And the survey says: content marketing is hard (but it doesn’t need to be)
Content marketers – your future has arrived. Yes, the annual Content Marketing Institute (CMI) report is here, delivering a vision of how benchmarks, budgets and trends in B2C content marketing will look in 2017. The report underlines the continuing importance of great content marketing to the success of organizations (check…
Read more »