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Seven digital tools changing how ad agencies work

One of the pleasures of watching Mad Men was stepping back into a world free of digital technology. Don Draper’s desk often contained nothing more than a telephone, potted plant, notepad and, of course, a whiskey glass. The few new technologies introduced are viewed with a mixture of awe and...

Customer spotlight: Anderson Design Group

Anderson Design Group is a Nashville-based design firm that also runs a gallery store selling prints and other products based on their own artwork. CEO and founder Joel Anderson tells us how selling vintage art prints saved his company and why he’s interested in the emotion behind an image. Music packaging design…

Five reasons why projects fail

An amended version of this article was originally published in Entrepreneur. As a founder of multiple startups and current COO of Hightail, I’ve led many projects, from launching new websites to rebranding a multi-billion dollar global company. While I’ve had some great wins, I don’t mind admitting that there have…

Tear down this collaboration firewall

Most people had probably never heard of a firewall until the day their company network stopped them from visiting a website. That was back when the web—with its news sites, social networks and games—was seen as the ultimate productivity drain. These days we are genuinely reliant on the internet in…

Customer spotlight: Scales Advertising

When Scales Advertising describes itself as a “full-service agency”, it’s not messing around. Lots of ad agencies use the term, but few have such definite proof they mean it as this Minnesota-based firm that specializes in outdoor and recreational markets. Working for a ceramic grill brand, Scales not only created…

Three Post-it productivity tricks

New products or services that fail to find an audience are often described as “a solution without a problem”. But this is exactly how one of the most successful inventions of all time started out. In 1968, Dr. Silver Spencer, a chemist at multinational conglomerate 3M, was attempting to create…

Five secrets to making your startup go viral

An amended version of this post was originally published on Entrepreneur.com. When Facebook paid around US$16 billion for mobile messaging service WhatsApp, people were stunned by the sky-high valuation. But what’s even more remarkable about WhatsApp is that it reached 450 million monthly users “without investing a penny in marketing”….

Go guerrilla! Five unorthodox ways to market your brand

An amended version of this post was originally published by Entrepreneur. Before a million pails of cold water brought the disease to global attention, many people had never heard of amyotrophic lateral sclerosis, or ALS. But after a summer of ice bucket challenges, the devastating motor neuron disorder now has an…

#HightailTherapy: day two deliveries

Our campaign celebrating the ad, marketing and creative professionals working to keep their clients happy continues. Below are some #HightailTherapy deliveries that we made on day two. Don’t forget to share your agency’s story to be in with a chance of winning one of today’s deliveries. Reliabubble new car  Creative…

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