advertising
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Productivity
5 ways our Adobe extension cuts down on distractions
Stay in the zone with our Adobe extensions Creatives know that it’s all about getting into the fabled ‘zone.’ We all have different strategies for it – some of us block off our calendars, some of us jam to our favorite playlists and some of us pray to the creative…
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Content marketing
6 essential ingredients to get people talking about your brand
In today’s hypercompetitive marketplace, designing superior customer experiences has become a business imperative for brands as they fight for a share of our minds and our wallets. In times where the traditional mix of quality products, competitive prices and advertising are table stakes, brands increasingly focus on customer experience as…
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How to Hightail
3 things to do before your next project kick off call
Let’s say you have a new project for the team. You’ve got the brief, the budget and deadlines. Before you spend the next 30 minutes trying to figure out when everyone will be available for a kick-off call, get the team involved early so that they can come to the…
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How to Hightail
Time saving shortcuts from our Hightailers
Here’s a roundup of 5 favorite features from Hightailers that will help you shave a few seconds off regular tasks.
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Seven steps to happiness: how ad agencies are more productive with file sharing
“Advertising is based on one thing: happiness” Don Draper, Mad Men Every day, ad agencies across the world attempt to deliver happiness to their clients. But the modern world is much more complicated than in the days of Sterling Cooper and 21st century clients have ever-changing and multi-faceted needs. Coming…
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Customer spotlight: Anderson Design Group
Anderson Design Group is a Nashville-based design firm that also runs a gallery store selling prints and other products based on their own artwork. CEO and founder Joel Anderson tells us how selling vintage art prints saved his company and why he’s interested in the emotion behind an image. Music packaging design…
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Five reasons why projects fail
An amended version of this article was originally published in Entrepreneur. As a founder of multiple startups and current COO of Hightail, I’ve led many projects, from launching new websites to rebranding a multi-billion dollar global company. While I’ve had some great wins, I don’t mind admitting that there have…
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Tear down this collaboration firewall
Most people had probably never heard of a firewall until the day their company network stopped them from visiting a website. That was back when the web—with its news sites, social networks and games—was seen as the ultimate productivity drain. These days we are genuinely reliant on the internet in…
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Three Post-it productivity tricks
New products or services that fail to find an audience are often described as “a solution without a problem”. But this is exactly how one of the most successful inventions of all time started out. In 1968, Dr. Silver Spencer, a chemist at multinational conglomerate 3M, was attempting to create…
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Go guerrilla! Five unorthodox ways to market your brand
An amended version of this post was originally published by Entrepreneur. Before a million pails of cold water brought the disease to global attention, many people had never heard of amyotrophic lateral sclerosis, or ALS. But after a summer of ice bucket challenges, the devastating motor neuron disorder now has an…
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Productivity
Seven tips for escaping your creative rut
We’ve all been there. The place where a creative task seems so obstinately unsolvable that staring at your screen or a blank sheet of paper is no longer helping. When you find yourself stuck in that seemingly inescapable rut, try these seven tips for rediscovering your creative spark. 1. Go…
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