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The agency game: eight ways to leave your vendor

“It’s not you, it’s me.” “I’ve met someone else.” “I just need some space.” Breaking up is never easy but sometimes it needs to be done. If a relationship isn’t working out, remaining together isn’t healthy for either party. Only by admitting that things have soured and ending the affair…

The agency game: 10 tips for working with agencies

So far in The agency game, I’ve provided reasons why your business should consider working with an agency and then some tips on choosing the right one for you. If you’ve now gone and hired an agency, congratulations. The hard work has only just begun. Despite the romantic ideal of…

The agency game: Six tips for choosing an agency

In part one of The agency game, I showed you why you should consider working with a creative agency. Now it’s time to find out how to choose the right agency for you. To renew the relationship analogy, this is the part where I advise you on how to pick…

The agency game: Five reasons to consider an agency

Working with a creative agency is like being in a romantic relationship. At its best it is fulfilling, fun and leads to growth, both for your business and the agency. But all relationships need work and sometimes a little guidance, so we’re here to help. Our four-part series of agency…

Three common advertising myths debunked

An amended version of this post was originally published on the BIGEYE blog. Justin Ramb – founder and CEO of Orlando-based advertising and marketing agency BIGEYE – debunks three common advertising myths. Fact versus fiction. Fairytale versus reality. With an influx of industry buzzwords, tales of lore, and books, blogs, and the...

Three ways to create killer campaigns using Hightail

Global marketing and communications agency CHI & Partners helps brands like Best Buy, Lexus, British Gas and Samsung reach new audiences with killer, award-winning campaigns. Creating successful campaigns means ensuring the firm’s dispersed teams can work together effectively and keep their creative juices flowing, without facing file size frustrations, needing…