ad agency
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Creativity
Guillaume Pascual January 24, 2018
Teamwork makes the dream work
Co-Produced: Stories about award-winning campaign ideas and the teamwork that brought them to life. Since a young age, I’ve been obsessed with studying creative marketing and the Agency A lists. Super Bowl Sundays were spent with friends calling out which agency produced what spot that was currently on-air. One could…
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Productivity
Guillaume Pascual June 29, 2016
The agency game: 10 tips for working with agencies
So far in The agency game, I’ve provided reasons why your business should consider working with an agency and then some tips on choosing the right one for you. If you’ve now gone and hired an agency, congratulations. The hard work has only just begun. Despite the romantic ideal of…
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Guillaume Pascual March 16, 2015
Customer spotlight: Scales Advertising
When Scales Advertising describes itself as a “full-service agency”, it’s not messing around. Lots of ad agencies use the term, but few have such definite proof they mean it as this Minnesota-based firm that specializes in outdoor and recreational markets. Working for a ceramic grill brand, Scales not only created…
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Guillaume Pascual October 28, 2014
How to have a happy client: eight secrets from an agency insider
Having happy clients is the raison d’etre of a creative agency. Quality of work is the ultimate determiner of satisfaction, but along the way the creative process will place obstacles in the path of good relationships. Managing these is a murky mix of art and science, especially when dealing with…
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