Scott Moe
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Marketing
Advance to go: 12 steps to taking your content further
Any marketer will tell you that content is a crucial part of a solid marketing strategy. What they might not add is that producing a steady stream of blog posts, videos, white papers, infographics and more is an endless, daily grind that can crush the spirit, invention and productivity of…
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Productivity
The agency game: eight ways to leave your vendor
“It’s not you, it’s me.” “I’ve met someone else.” “I just need some space.” Breaking up is never easy but sometimes it needs to be done. If a relationship isn’t working out, remaining together isn’t healthy for either party. Only by admitting that things have soured and ending the affair…
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Productivity
The agency game: 10 tips for working with agencies
So far in The agency game, I’ve provided reasons why your business should consider working with an agency and then some tips on choosing the right one for you. If you’ve now gone and hired an agency, congratulations. The hard work has only just begun. Despite the romantic ideal of…
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Productivity
The agency game: Six tips for choosing an agency
In part one of The agency game, I showed you why you should consider working with a creative agency. Now it’s time to find out how to choose the right agency for you. To renew the relationship analogy, this is the part where I advise you on how to pick…
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Productivity
6 tips for writing a creative brief
If you’ve ever suffered through a difficult client/agency relationship, you’ll know what a frustrating experience it can be. As the client you feel like you’re not getting the agency’s best work and are wasting your money. Meanwhile the agency tears out its hair at your indecisiveness, while submitting new stories…
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Learn how to create brand systems with Skillshare
How does a great logo or brand system come to be? That’s a question we decided to explore with the help of two fantastic Philadelphia-based designers for a new Skillshare class. Skillshare is an online educational resource that is helping more than one million people learn new creative skills from…
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Productivity
The agency game: Five reasons to consider an agency
Working with a creative agency is like being in a romantic relationship. At its best it is fulfilling, fun and leads to growth, both for your business and the agency. But all relationships need work and sometimes a little guidance, so we’re here to help. Our four-part series of agency…
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