Mike Trigg

  • MarketingPhoto of A content marketing bottleneck is costing your business

    A content marketing bottleneck is costing your business

    Today’s automation and analytics technology provides marketers with the unprecedented to deliver highly personalized experiences to customers across a range of channels, all while measuring ROI down to the penny. However, this wonderful gift for marketers has created a new problem for their creative teams, who now must generate enough…

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  • Team collaborationPhoto of How the Communicator’s Dilemma made a Slacklash inevitable

    How the Communicator’s Dilemma made a Slacklash inevitable

    With 2.7 million daily users and a $3.8 billion valuation, Slack is one of the most celebrated communication tools and tech companies of the past few years. But more recently an increasing segment of its early adopters have turned against the service, starting a so-called “Slacklash”. To understand this turnaround in…

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  • ProductivityPhoto of The hidden costs of a broken creative process

    The hidden costs of a broken creative process

    The Hidden Cost of Broken Creative Process from Hightail on Vimeo. Have you ever stopped to think about how that 7th round of creative review is costing you? And I’m not just talking about your out-of-pocket cost for the agency or freelance creatives you’re working with on your campaign. There’s also…

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  • Team collaborationPhoto of Sharing a file is just the beginning of something great

    Sharing a file is just the beginning of something great

    Creative collaboration is a form of everyday magic. It’s what happens when marketers and creative teams come together to bring ideas to life then refine, improve and approve them until they’ve created content the world will want to see. What starts as a spark in someone’s imagination becomes real as…

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  • Team collaborationPhoto of Four creative process tools for the right-brain marketer

    Four creative process tools for the right-brain marketer

    This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…

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  • Team collaborationPhoto of Genius loves company: Four ways to cultivate creative collaboration

    Genius loves company: Four ways to cultivate creative collaboration

    An amended version of this article was originally published in Entrepreneur. The world is obsessed with lone geniuses. We admire the outstanding talent of an artist, present the Nobel Prize to an individual scientist, laud a visionary CEO and revere the lead singer while paying scant attention to the band…

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  • Team collaborationPhoto of How to handle clients …by a client

    How to handle clients …by a client

    Clients are a pain. Demanding, deluded, irrational, ignorant, unreasonable, unrealistic and, above all, convinced of their primary importance in the schedules of your agency. I should know. I am one. As head of marketing for Hightail and a founder of several startups, I’ve spent most of my career partnering with…

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  • Team collaborationPhoto of Why email kills creativity

    Why email kills creativity

    As a marketer most of my career, I’ve been involved in countless creative projects. From web sites and logo designs to TV commercials and 3D animation, I’ve done it. Every day I have ad creative to review or a demo video to approve, a conversation about a website design that…

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  • Five reasons why projects fail

    An amended version of this article was originally published in Entrepreneur. As a founder of multiple startups and current COO of Hightail, I’ve led many projects, from launching new websites to rebranding a multi-billion dollar global company. While I’ve had some great wins, I don’t mind admitting that there have…

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  • Five creative process tools for the right-brain marketer

    19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the power of advertising, this pioneer of modern marketing was also enough of realist…

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  • Go guerrilla! Five unorthodox ways to market your brand

    An amended version of this post was originally published by Entrepreneur. Before a million pails of cold water brought the disease to global attention, many people had never heard of amyotrophic lateral sclerosis, or ALS. But after a summer of ice bucket challenges, the devastating motor neuron disorder now has an…

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  • Day one of building a new brand

    To say that I’ve been thinking a lot about branding lately is something of an understatement. From the moment I joined the company, the idea of changing YouSendIt’s name has been the subject of much deliberation and discussion. After all, changing the name of a well-known service used by over…

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