If you Google “agile marketing,” you’ll get nearly half a million hits. With so much new and evolving information out there about the concept, it can be challenging to know what it is and how to get started. First, a quick background. Agile marketing’s roots stem from agile software and…
When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how those efforts are perceived. It’s “bad enough” that only 58% of clients said they provide clear assignment SOW/briefings to their agencies, according to Bruno Gralpois, co-founder of Agency…
Advertisers are constantly striving to do more marketing with less budget, looking for efficiencies and ways to reduce wasteful spend and efforts while working with agency partners, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the author of the newly released Agency Mania, 2nd Edition. “And doing so,…
Shifting priorities, insourcing, cost-cutting and a drive for disruptive growth are key factors altering today’s relationships between agencies and marketers. And agencies must be nimble, streamlined and responsive to compete in such a landscape, according to guest speaker Jay Pattisall, Forrester principal analyst and former agency executive, during a…
Is your team stuck in a communication or productivity rut? Do you have a hard time getting ideas off the ground? Once your team has a direction, is it difficult to maintain momentum? If your team struggles or has struggled with any of those problems in the past, you could…
Shouldn’t sending large files and sharing content be easy? Sending and storing files has always been a challenge, but we’ve seen a significant upgrade in file-sharing technology over the last several years. From floppy disks and flash drives to email and cloud storage, each new advancement in technology has brought…
When your team has had conversations about producing content, it’s likely been focused on things like the topic, tone and purpose. Once those decisions are made, content simply moves into a series of tasks, assignments and deadlines to funnel through to production. But times are changing, according to Doug Kessler,…
Once upon a time, in the world of marketing, those people with the word “creative” in their titles were expected to be the only ones to bring great creative ideas to the table, according to Ron Tite, award-winning advertising writer and creative director. During a MarketingProfs webinar, sponsored by OpenText...
So you’re a new project manager. Congrats, that’s so exciting! And probably a little nerve-racking. You’re now in a position where you need to balance budgets and timesheets, manage requests and resolve communication conflicts, all while making sure deadlines are met and everyone is happy. So, how does a project…
As the trend of clients bringing creative work in-house continues to escalate, agencies are realizing the need to rethink their pitches. In a recent Content Marketing Institute webinar sponsored by OpenText Hightail, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute offered up some assistance with…
TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was...
When it comes to version control issues, sloppy mistakes and deadlines that keep slipping through the cracks during creative projects, Michelle Kinsman, a true producer at heart and an executive director of production and operations, says that you really need to ask the tough questions: -Did you really understand what...