Linda Zid
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Marketing
Three factors to address for a resilient content marketing strategy
The right marketing messaging can make or break a brand these days. Consumers have so much information at their fingertips that can help them decide if, how, when and where they should buy a product. And B2B buyers have become empowered in much the same way, according to Dean Davison,…
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Team collaboration
Pro tips for briefing remote agency teams
Teams within an organization are “probably the single most important business function” according to Jack Skeels of AgencyAgile. During a recent Hightail webinar, he said, “They’re the core of all organizations that deliver the work. The velocity of how fast those teams are moving is how fast the organizations will.”…
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How to Hightail
What to expect when you receive large files in Hightail
We talk all the time about how easy it is to share large, multimedia files using Hightail. But you might not know how incredibly easy it is for your file recipients to access and download those files. So, let’s walk through the recipient experience when you send a file using…
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Marketing
5 steps to create videos on your smartphone
Consumers consider branded video to be among the most memorable types of content posted by companies, according to a recent report from HubSpot. And while 54 percent of the consumers in the report would like to see even more video content from brands or businesses, the report points out: “The…
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How to Hightail
How to keep your content secure and under control (even when collaborating)
Hightail makes it easy to share large files with both internal and external collaborators. But just because you’re sharing content with someone for review, feedback or approvals, that doesn’t always mean you want them to have full access to do anything they want with those files. To prevent files from…
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Customer stories
“Together, We Rise”: Visit Phoenix campaign brings images, videos and people together using Hightail
During such challenging times, it can be downright uplifting to find out about people who are helping each other out. So, it was an extra-special treat for me to come across this story of the “Together, We Rise” campaign based in my hometown of Phoenix. Visit Phoenix, a not-for-profit organization…
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How to Hightail
3 steps for creating an easy to share portfolio (for free!)
Whether you’re just getting started in freelance or looking for new employment opportunities as a designer, video producer or other creative role, having a great portfolio can help you get your content noticed. And while many people might have the time, know-how and resources to build a portfolio on a…
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Productivity
#WinningAtWFH: What one UI/UX designer does to keep things interesting in self-quarantine
See the lady in the image? That’s my friend Kristin, who is currently working from home in her role as lead UI/UX designer. And during a recent virtual happy hour, I realized she is also my “work-from-home hero.” I used Hightail to highlight some of things she is doing that…
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Marketing
5 ways agencies can compete in the new decade
The agency landscape is facing some major changes, and landing on top will mean facing up to new competition and avoiding “the commodity trap,” according to Jack Skeels, CEO of AgencyAgile, an agency training, consulting and coaching firm. During a recent Adweek webinar, sponsored by Hightail, Skeels explained that agencies…
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How to Hightail
Don’t get buried in clunky creative processes this winter. Take us up on our special holiday offer.
Eager for your creative collaboration woes to melt away this winter? There’s never been a better time to purchase a Hightail Business or Teams account, thanks to our limited time offer of 40% off—now through January 31st. With a Hightail Business or Teams account, you have access to: Sharing large…
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How to Hightail
Early Black Friday treat: Save big on a Hightail Teams or Business account
Are you ready for creative collaboration that’s easy as apple pie? Earlier this year, we offered the ability to purchase Hightail Teams and Business plans directly online. Now, we’ve taken it a step further for Black Friday—with the ability to purchase our two most fully featured plans at a 40%…
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Content marketing
Why collaborating on creative content needs the right building blocks
Just like any important structure, creative collaboration relies on having the right building blocks in place—or everything will come tumbling to the ground. There are two key building blocks that are important to ensure a sturdy creative collaboration foundation: people and the right allocation of tools and other resources. Yet…
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Content marketing
How to find your creative flow in four simple steps
For many creative people, it’s often challenging and sometimes even elusive to achieve that feeling of “flow,” which psychologist Mihaly Csikszentmihalyi describes as being “so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost,…
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Content marketing
Move from project to project without pulling your hair out
The busy world of creative work frequently means switching from project to project and sometimes even industry to industry, often at a crazy-fast pace and without enough resources. But how can you do it all without wanting to pull your hair out? Layla Revis, VP of Brand & Digital Services…
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Content marketing
Why is creative collaboration sometimes a recipe for disaster?
Marketers “live and die by the creative assets they produce,” according to our recent creative collaboration survey report with Digiday, a media, marketing and technology publisher. But what would a marketer say if you asked what the perfect recipe is for creation of review and content? It seems to be…
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